Two days ago I sat down with Dave Murray, the spirited and passionate co-founder of Mayniax Branding.
This meeting had been preordained for awhile. Everywhere I went I was bombarded with “Oh! Have you met Dave yet?” “You should meet Dave!” “I know this guy Dave…”
Some things in life are just synchronistic, and after forever and an email, I finally looked him up. And. Crazy crazy, but it turns out I DID know who he was because, da-tada-da, I had watched one of his videos.
I didn’t connect the words “Dave Murray” when people would say it, with the energetic red accessory sporting person that I had seen online. But after making the connection, you wanna know what I did?
I watched more of his videos!
I got a good look-see at what this self-proclaimed “gutsy” guy was all about. I listened to his thoughts and his advice and I learned that he was my kind-of people. What I really learned, though, was that I DID wanna meet this guy.
I’m sharing this with you for two reasons.
1. What I got out of watching his videos told me a heck of a lot more about him than if I were to have just browsed his Facebook posts or only read his blogs. I learned that I liked his energy, and liked what he had to say. PLUS, the fact that he HAD videos told me things about him as well (that he’s up with the times and he values all of the benefits that video brings). What a deal! I got to hear his voice, see his face, and learn what he had to say all before he knew anything about me. Can you imagine what it would be like if your potential customers got to fall in love with you (or at least make that first step. ;-P) before they even met you? Can you imagine fewer headaches because you don’t have to explain something over and over again because the person who is chatting with you now has already watched the video(s), knows you don’t do XYZ and self-selected herself in as your client? Or the client who wanted XYZ, saw that you don’t do that and self-selected himself OUT, creating more time and space for you to focus on your true client?
If I had watched Dave’s videos and thought, “eh, we’re not a good fit,” I could have saved us both the hour and a half of a meeting plus transportation time. But I saw his videos and thought, “I HAVE to meet this guy.”
The power of video.
2. Plug for Dave, Mayniax and Branding. I haven’t talked much about branding on this blog, as I know my personal brand is a work in progress. But it IS important! Who you are in your business NEEDS to be conveyed in everything. Especially when you move into the video realm. If you’re a fun person to work with in business, why would you act reserved and staunch in a video? The same goes for vice versa. If your business focuses on a male audience, why would you make videos about a female concern? If your brand is you wearing striking red sunglasses and a brilliant tie, why would you NOT include that in the video?
Dave is a master at the branding. He’s got a branding firm in Ann Arbor, Michigan, and as you can see, he’s figured out a way to OWN Google,
be known and get remembered.
That’s what we want. Who are you as a company? Are you representing that consistently to the point where you are KNOWN? Then a little visual trigger or set of words will get someone thinking back to you?
When people are thinking of us, they are thinking of ways they can use us, or when that person they know expresses a need, the connections abound.
When you are clear and your message is clear, your videos and other marketing become clear. Then the path toward your ideal clients become clear as well.
Last Saturday, in a flurry of activity and snow, I was wedded to my boyfriend of 5 years.
I’m married! Eeeek!
It was a wonderful adventure where my husband broke his glasses 30 minutes before showtime and had to tape them up in true nerd fashion (look below to and you can see it), our officiant asked me if I would take Daniel to be my wife, and we all braved frostbite in order to capture some Winter Wonderland photos. (For the record, I was going for “Elven Princess”.)
My mom and my family did amazing work turning a simple Pavillion cabin into a very official and beautiful hall, and I do think I managed to dance with every single person there. Granted it was only, like, 30 people but whatever.
Oh! And we went to the local Frozen Yogurt place and got some yogurt all gusied up.
On that note, I want to give a big shout out to the magificent and wonderful Sabrina of Sabrina Leigh Studios who took our glorious pictures.
You can’t tell in these pics, but I’m totally wearing purple Converse as my wedding shoes. 😉
I meant to go Live on Facebook and chat with Sabrina, but I did not anticipate how much would be going on! You’d think I would, but there it is. Anywhere, if you’re getting married or having a fun event, hire Sabrina. She was super fun to work with, she’s willing to travel and she does spectacular work. Throwing that out there.
So we had the photography, now I’ll bet you’re wondering if the videographer got video! I already admitted to forgetting to go live, but yup. I took videos at my own wedding. I did not hire a videographer, not for this one but Daniel and I are having a big wedding celebration bash this summer (costumes required!) and there will be a videographer there.
Perhaps I’ll get around to putting something together with my video, perhaps not (they say the cobbler’s kids go barefoot!), but I wanted to update you all on my new status and let you in on the pictures because I am so so pleased with them!
If you have a Business Fan page on Facebook, (I’m glaring at you because you better!) have you messed with your custom URL? Basically your URL or Username is what comes after the www.Facebook.com/ part to let the computer know which page we’re looking at. Especially if you’re going to put your link somewhere for people to see it and type it in it’s important to have a custom URL to make it easy and pretty. No one wants to see or type in Facebook.com/wszYlk3jyp2. Just watch this video and change your link to whatever you’d like! (as long as it’s available of course. 😉 )
Okay, so you’ve done the hard work of taking and editing a video and are now going to post it. Do that, but also consider doing these five additional add-ons.
Consider adding Closed Captions/Subtitles
Not only do you broaden the audience of people who can watch your videos to those who are deaf and perhaps those that can only read English, but, statistics show there is more engagement with subtitled videos. Facebook reports that a captioned video increases view time by 12%. Not only that, but Facebook also reports that 85% of videos are viewed without sound. For a bit of extra effort, there is a surefire way to increase your video’s engagement. Especially when Facebook autoplays videos without sound.
You can add subtitles automatically through both Facebook and YouTube, but there are also programs to allow you to create SRT files and upload them. To add subtitles to Facebook videos, click here. To Youtube, click here. Alternatively, you can add them straight to your video project as text titles.
Consider making your video a Featured Video
On your website, on your Facebook, on your YouTube… you can create a Featured Video that will be highlighted for people to watch first. If you are creating an introduction video to your company, telling an important brand story, or just want your current video to be seen longer, make it a featured video so it doesn’t get lost in your newsfeed or buried in your multitudes of 10 second videos or Lives of you eating pizza.
Consider creating a Call to Action
I’m probably kicking a dead horse, but, calls to action work. A call to action tells the watcher what to do next. Should they watch X video? Should they subscribe? Should they share? Should they tell a friend who ___? Should they visit your website? What is their next step. Often, telling someone what they should do prompts them to do it because it’s easy and requires no thinking beyond, “Should I or shouldn’t I?”
This could be a simple line in the description of your video “Check out our website for more awesome stuff!” or, if you’ve decided to add it before uploading, it could be an easy end of video screen with text saying “Subscribe!” . If you do want more than that I would recommend baking the CTA into your video (with audio or something visual) is a good idea. So is a hyperlink overlay, see next item.
Consider adding annotations to your videos in YouTube
If you’ve ever watched a video on Youtube and as the speaker is mentioning something you should check out, a popup appears in the video, you’ve experienced an annotation or overlay. This is done in the YouTube Video Manager section and can be a great way to create calls to action, where you give an EASY “where to go next” option (literally, all they have to do is CLICK). Whether to your featured video, to subscribe to you, promote your website or sponsor another channel, this form of Call to Action is a great one.
Additionally, you can choose to highlight what you are saying in the middle of a video. If you are mentioning a product you sell in the video, consier linking to the product right then and there so if someone feels inclined, they can explore.
While some may subscribe to the “add it all in bulk, get it out there” mentality, I much prefer creating in bulk, and then choosing when I want to release. This is also a good option if you find yourself uploading your video at 3 am. While some insomniacs might see your video, it’s possible that by the time the rest of the world goes to look, it might be lost in a sea of other content.
Alternatively, if you do like to get it up in bulk, you can use Buffer to share at your leisure.
Buffer is a great way to do this if you use YouTube to post your videos, but then share them out to Twitter or Linked-in. With Buffer (or Hootsuite or many others) you can post them NOW, but not share them on to your other sites until you choose.
Take note, if you are doing it this way, I would recommend not sharing to Facebook as the Youtube shared videos do not get as many hits as the organically uploaded to Facebook videos. This is partly because Facebook ranks their own videos better, and that Facebook videos autoplay causing more people to watch.