I love lists. I also love well thought out resources that make life so much easier because when you have a question or need something done, you know they are there. To combine these loves, I have put together a list for you all of my top favorite resources I use in regards to my video marketing.
If you are doing your own videos (you yourself, or someone in the office dedicated to it), this website is a great steal for some stock footage, aka, something you don’t want to have to go out and shoot yourself. Note, because of the great deal, they do a lot of upselling and if you’re not careful, you could fall in love with a clip that costs 1/3 of your entire year’s membership… but. There are some great clips that in just a few uses, will pay for your whole membership.
Fiverr is a great place to find relatively inexpensive yet high-quality creative work in whatever capacity you need. This isn’t just for Video Marketing. On Fiverr, you can find all sorts of things! I almost bought a custom knitted owl cap and wish I did because she did not keep that up there for long at only $5…
Get logos, get transcriptions, get art… there are some things you CAN’T get on Fiverr… like the personal connection of working with a real human being, but sometimes, it is worth it to just get what you need without having to do a lot of research and creating a large investment.
Music can make or break a video. Go to Pond5 to get some well-priced stock music. They also have footage, sound effects and other things, but I am always surprised at the quality of their soundtracks and their price points as well. I will note that if you are creating a video and don’t plan on getting paid for it, there are other sites where you do not need to pay for the licensing of the track: Incompetech, Bensound, and on Youtube to name just a few. Just make sure that as per their agreement you properly attribute rights to them in the credits.
I love this site for their helpful blogs, and beyond that, I buy most of my equipment from here. They’ve got everything you can want, even when you are drooling over an expensive piece of equipment that you will have to work toward. 😉
This is going to sound a bit weird, but yes, I do follow a photography website as a means to improve my videography. A lot of the elements between the two are the same or very similar. For me, I use the same camera for both! When you use a DSLR for video and photo alike, you get settings to play with and many times they are the same. You must navigate the Exposure triangle as well as the same buttons. I find that I can shoot more creatively with a video if I first consider my shot as a still photo. How would I shoot it in that case? Then I add my thoughts on motion to it.
If you use your iPhone or you have a Video Camera, perhaps this isn’t the best resource, but there is something very warm and happy about Audrey’s site and I always learn something or at least leave her site feeling good.
Wistia is a company that I really love. I haven’t actually paid for anything or have used their software (sorry!) although if you choose to do so, there are many benefits. Wistia is a video hosting company that includes a lot of extra analytics that you won’t get anywhere else to see how your videos are actually doing. Still, they have a great feel to them, and I always find value in their blogs.
Going into it, I had NO IDEA the amount of resources Youtube has built in. Above I mentioned their music, but they have a whole school called the YouTube Creator Academy to teach you how to better create and market your videos! This isn’t even counting the unimaginable number of people out there who post videos about creating videos, marketing companies and businesses with videos, and all sorts of other wonderful things. Some people I subscribe to are: DSLR Guide, Sold with Video, and Video Power Marketing.
Last but not least,
What a wealth of knowledge! The hyperlink will take you to the Lynda site with “video” already searched, but really, you can learn so much about business and things to do with computers and the web on here. Not only do I use it myself, but I’ve had several people I admire reference this as well. It does cost money, but education is an investment into yourself, not an expense. 😉 As long as you utilize your knowledge! A quote I love is “Education without Execution is just Entertainment” -Tim Sanders. But here, you will find lots of education.
If you have resources that you love and wouldn’t mind sharing, feel free to do so in the comments below!
Additional plugs for resources that don’t get their own blurb:
Pinterest – I have a pinterest page of Video Marketing stuff!!!
Photoshop – for my custom thumbnails
Quicktime – to record my screen/web video on my mac
Final Cut Pro X – my editing software
Audacity – for audio editing
VideoScribe – for Whiteboard animations