• Marketing,  Social Media Tips,  Uncategorized,  Video Marketing 101,  Video Marketing Tips

    Katie’s Down and Dirty Guide to Clean Video on a Smart Phone

    Many of us know that doing video is an important aspect to our social media strategy, but it just seems so hard and daunting! We may be able to present in front of a big group, but the thought of speaking alone to a camera is… well, scary. We think so because it’s an unknown; we don’t know how to take good video, we worry about needing to edit it etc etc… Not to fear! It’s easier than you think! Check the lighting. By a window will most likely give you your best and easiest light. Check the sound. Do you hear anything in the background? Is there a lot…

  • In the industry,  Video Marketing 101,  Video Marketing Tips

    8 Great Resources for your Video Marketing Endeavors

    I love lists. I also love well thought out resources that make life so much easier because when you have a question or need something done, you know they are there. To combine these loves, I have put together a list for you all of my top favorite resources I use in regards to my video marketing. 1. Video Blocks If you are doing your own videos (you yourself, or someone in the office dedicated to it), this website is a great steal for some stock footage, aka, something you don’t want to have to go out and shoot yourself. Note, because of the great deal, they do a lot of…

  • Business,  Facebook,  Marketing,  Social Media Tips,  Video Marketing 101,  Video Marketing Tips,  YouTube

    PLEASE DEAR GOD choose “Custom Thumbnail”

    A few (several?) weeks ago I posted a blog called “5 Things to consider while uploading your video”. And I cannot believe myself that I forgot to talk about Custom Thumbnails. D’OH! I think it’s okay, because “custom thumbnails” really should have its own blog anyway. So there. A thumbnail is the image you see a video as when you are scrolling on your screen. If you’ve spent ANY time on the internet interacting with videos, you might have noticed that sometimes, this cover image  NEVER even appears in the video. Back in the day, this confused me. I’d be waiting for the introduction picture to flash because back in…

  • Marketing,  Social Media Tips,  Video Marketing 101,  Video Marketing Tips

    5 things to Consider Adding to your Videos while Uploading

    Okay, so you’ve done the hard work of taking and editing a video and are now going to post it. Do that, but also consider doing these five additional add-ons. Consider adding Closed Captions/Subtitles Not only do you broaden the audience of people who can watch your videos to those who are deaf and perhaps those that can only read English, but, statistics show there is more engagement with subtitled videos. Facebook reports that a captioned video increases view time by 12%. Not only that, but Facebook also reports that 85% of videos are viewed  without sound. For a bit of extra effort, there is a surefire way to increase…

  • Social Media Tips,  Video Marketing 101,  Video Marketing Tips

    NEWSFLASH! Your video doesn’t need to go viral to work

    We refrain from posting our videos because we wonder, “Who would watch this?” “No one will share this.” “What if my video only gets 10 views?” All valid concerns… if misguided. You’re right! You probably will not get shares on every video, especially if you’re doing it yourself. AND, yes, some of those videos will have minimum views, BUT that’s okay. Because you know what? You don’t need THE WORLD to watch your video and you don’t need EVERY VIDEO to reach the world. Sometimes, all it takes is one. This video (above) had around 12 views (it still has less 200) when the RIGHT couple saw it.  (below) In this…

  • Social Media Tips,  Video Marketing 101,  Video Marketing Tips

    Are you using Video Marketing? You’ll want to start after reading these 10 statistics.

    After looking at A LOT of video statistics… I believe these are the most compelling. If you are doing video marketing- good job! I’m sure you have found it to be awesome and could give sway to some of these numbers. If you’re not, read through this list and I’ll see you on YouTube soon. 😉 1. Dr. James McQuivey, a Forrester researcher, estimates that one minute of video is equal to 1.8 million words. One. Point. Eight. Million. Why say in 1,000 words, or in 1 picture when you can say it in an equivalent of 1.8 million words with a video that captures you, your company and your…

  • Video Marketing 101,  Video Marketing Tips

    10 Suggestions for what to talk about when starting Video Marketing

    So. You’ve decided to start video marketing. You’ve set up your camera and you’re ready to go. AAAAAaaand Action! But wait! … what should you talk about? The simplest video is a “webcam” video, the form that most vloggers (people who create “video blogs” on YouTube) typically use. The camera (usually the webcam) is pointed at the blogger and they talk. For you, you can use your webcam or set up your camera or phone on a tripod. Answer each of these questions. You can get another person with you to ask them, and maybe ask more pointed questions if you are talking and they find a spot unexplored, or you can pause…