• Philosophy,  Video Marketing Tips

    The Number One thing you can do in Video Marketing

    This is a quick blurb. It won’t take me very long to share this best bit of Video Marketing wisdom. It also happens to be the same wisdom that exists for all adventures and activities in life that are worth while. You ready? Start. Yup. That’s not me starting my blog, that’s me telling YOU to START. THAT’S the biggest and best thing you can do! What do they say, an ounce of action is woth a pound of ton of theory? (Ralph Waldo Emerson) Don’t know how to do it? Doesn’t matter, I know you can figure out, just START. Pick up your phone, turn it to selfie and…

  • Social Media Tips,  Video Marketing 101,  Video Marketing Tips

    Are you using Video Marketing? You’ll want to start after reading these 10 statistics.

    After looking at A LOT of video statistics… I believe these are the most compelling. If you are doing video marketing- good job! I’m sure you have found it to be awesome and could give sway to some of these numbers. If you’re not, read through this list and I’ll see you on YouTube soon. 😉 1. Dr. James McQuivey, a Forrester researcher, estimates that one minute of video is equal to 1.8 million words. One. Point. Eight. Million. Why say in 1,000 words, or in 1 picture when you can say it in an equivalent of 1.8 million words with a video that captures you, your company and your…

  • Video Marketing 101,  Video Marketing Tips

    10 Suggestions for what to talk about when starting Video Marketing

    So. You’ve decided to start video marketing. You’ve set up your camera and you’re ready to go. AAAAAaaand Action! But wait! … what should you talk about? The simplest video is a “webcam” video, the form that most vloggers (people who create “video blogs” on YouTube) typically use. The camera (usually the webcam) is pointed at the blogger and they talk. For you, you can use your webcam or set up your camera or phone on a tripod. Answer each of these questions. You can get another person with you to ask them, and maybe ask more pointed questions if you are talking and they find a spot unexplored, or you can pause…

  • Video Marketing Tips

    What is Video Marketing?

    We talk to people about what we do, we give them our business cards, we ask for referrals, put our ads in magazines and on Google, etc. We market ourselves, our services and our products. Video Marketing is used to the same purpose, promoting ourselves, services and products, it just comes in video form. “If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forrester’s researchers,” as stated on “TheGuardian.com” Video Marketing itself is not new- since film was invented, it’s been used for promotion. Tv ads and trailers are still popular, but paying for ad space on the tv or big screen is not possible…

  • Video Marketing Tips

    4 Reasons to use Video in your Marketing Strategy

    Our second most important job as business people, is to let people know about our product or service. (The first job being PROVIDE an awesome service or product of course.) If people don’t know what you do, where they can find you, or even WHY they are in need of you, what is the point of having a superbly amazing thing? There’s none! This “sharing our story”, we call ‘marketing’ and every one of us does it in some fashion (for better or worse.) If you are a business owner, I think you should consider adding video to your marketing strategy. 1. Video gets eyeballs For people to buy something, or…

  • Video Marketing Tips

    What do I need to get started with Video Marketing?

      -Yourself -A camera (your phone counts) -Internet Access That’s it. If you’re feeling gutsy, maybe you get a tripod. Or a selfie stick. But to actually START posting videos about your company or your business, and to start sharing your story, all you need is something that will record you, something to say, and some ability to get it out to the world and share it. Right now, it’s okay to have unpolished videos, to have questionable quality or to make mistakes. Honestly, it makes you more real and relatable. If all you’re doing is sharing information, press record, press share and you’re good. If you have questions, I’m…

  • Video Marketing Tips

    10 Tips for taking videos of people at a Trade Show

    Today I received a question for advice about making people feel comfortable taking video of them at a trade show. After having done quite a bit of that, here are my suggestions! The best way to ask is to do so confidently, clearly and with a smile. People are inclined to help, especially if you seem to know what you are doing. Also, ask them individually. If you ask in a general group, you’re more likely to get a collective “no”, even for those who might be open to it. You ARE going to run into people who are going to say no. To that you can ask,  “Are you sure?”…