I’m married! *gasp*

Last Saturday, in a flurry of activity and snow, I was wedded to my boyfriend of 5 years.

I’m married! Eeeek!

It was a wonderful adventure where my husband broke his glasses 30 minutes before showtime and had to tape them up in true nerd fashion (look below to and you can see it), our officiant asked me if I would take Daniel to be my wife, and we all braved frostbite in order to capture some Winter Wonderland photos. (For the record, I was going for “Elven Princess”.)

My mom and my family did amazing work turning a simple Pavillion cabin into a very official and beautiful hall, and I do think I managed to dance with every single person there. Granted it was only, like, 30 people but whatever.

Thanks Mom and Co!

Oh! And we went to the local Frozen Yogurt place and got some yogurt all gusied up. 

On that note, I want to give a big shout out to the magificent and wonderful Sabrina of Sabrina Leigh Studios who took our glorious pictures.

You can’t tell in these pics, but I’m totally wearing purple Converse as my wedding shoes. 😉

We’re too cute. <3

 

I meant to go Live on Facebook and chat with Sabrina, but I did not anticipate how much would be going on! You’d think I would, but there it is. Anywhere, if you’re getting married or having a fun event, hire Sabrina. She was super fun to work with, she’s willing to travel and she does spectacular work. Throwing that out there.

So we had the photography, now I’ll bet you’re wondering if the videographer got video! I already admitted to forgetting to go live, but yup. I took videos at my own wedding. I did not hire a videographer, not for this one but Daniel and I are having a big wedding celebration bash this summer (costumes required!) and there will be a videographer there.

Perhaps I’ll get around to putting something together with my video, perhaps not (they say the cobbler’s kids go barefoot!), but I wanted to update you all on my new status and let you in on the pictures because I am so so pleased with them!

And that concludes today’s Blogday Thursday!

Stay tuned and Happy Editing!

Katie

 

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When you want to change your Facebook Business Page’s URL, do this.

Happy #TutorialTuesday everyone!

If you have a Business Fan page on Facebook, (I’m glaring at you because you better!) have you messed with your custom URL? Basically your URL or Username is what comes after the www.Facebook.com/ part to let the computer know which page we’re looking at. Especially if you’re going to put your link somewhere for people to see it and type it in it’s important to have a custom URL to make it easy and pretty. No one wants to see or type in Facebook.com/wszYlk3jyp2. Just watch this video and change your link to whatever you’d like! (as long as it’s available of course. 😉 )

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5 things to Consider Adding to your Videos while Uploading

photo by Taduuda on Unsplash.com

Okay, so you’ve done the hard work of taking and editing a video and are now going to post it. Do that, but also consider doing these five additional add-ons.

Consider adding Closed Captions/Subtitles

Not only do you broaden the audience of people who can watch your videos to those who are deaf and perhaps those that can only read English, but, statistics show there is more engagement with subtitled videos. Facebook reports that a captioned video increases view time by 12%. Not only that, but Facebook also reports that 85% of videos are viewed  without sound. For a bit of extra effort, there is a surefire way to increase your video’s engagement. Especially when Facebook autoplays videos without sound.

You can add subtitles automatically through both Facebook and YouTube, but there are also programs to allow you to create SRT files and upload them. To add subtitles to Facebook videos, click here. To Youtube, click here. Alternatively, you can add them straight to your video project as text titles.

Consider making your video a Featured Video

On your website, on your Facebook, on your YouTube… you can create a Featured Video that will be highlighted for people to watch first. If you are creating an introduction video to your company, telling an important brand story, or just want your current video to be seen longer, make it a featured video so it doesn’t get lost in your newsfeed or buried in your multitudes of 10 second videos or Lives of you eating pizza.

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Consider creating a Call to Action

I’m probably kicking a dead horse, but, calls to action work. A call to action tells the watcher what to do next. Should they watch X video? Should they subscribe? Should they share? Should they tell a friend who ___? Should they visit your website? What is their next step. Often, telling someone what they should do prompts them to do it because it’s easy and requires no thinking beyond, “Should I or shouldn’t I?”

This could be a simple line in the description of your video “Check out our website for more awesome stuff!” or, if you’ve decided to add it before uploading, it could be an easy end of video screen with text saying “Subscribe!” . If you do want more than that I would recommend  baking the CTA into your video (with audio or something visual) is a good idea. So is a hyperlink overlay, see next item.

Consider adding annotations to your videos in YouTube

If you’ve ever watched a video on Youtube and as the speaker is mentioning something you should check out, a popup appears in the video, you’ve experienced an annotation or overlay. This is done in the YouTube Video Manager section and can be a great way to create calls to action, where you give an EASY “where to go next” option (literally, all they have to do is CLICK). Whether to your featured video, to subscribe to you, promote your website or sponsor another channel, this form of Call to Action is a great one.

Additionally, you can choose to highlight what you are saying in the middle of a video. If you are mentioning a product you sell in the video, consier linking to the product right then and there so if someone feels inclined, they can explore.

Check out this article for some great ideas.

And lastly,

Consider scheduling your videos

While some may subscribe to the “add it all in bulk, get it out there” mentality, I much prefer creating in bulk, and then choosing when I want to release.  This is also a good option if you find yourself uploading your video at 3 am. While some insomniacs might see your video, it’s possible that by the time the rest of the world goes to look, it might be lost in a sea of other content.

To schedule on Youtube you must be in their Partner Program.

Alternatively, if you do like to get it up in bulk, you can use Buffer to share at your leisure.

Buffer is a great way to do this if you use YouTube to post your videos, but then share them out to Twitter or Linked-in. With Buffer (or Hootsuite or many others) you can post them NOW, but not share them on to your other sites until you choose.

Take note, if you are doing it this way, I would recommend not sharing to Facebook as the Youtube shared videos do not get as many hits as the organically uploaded to Facebook videos. This is partly because Facebook ranks their own videos better, and that Facebook videos autoplay causing more people to watch.

 

Keep inspiring!

Katie

 

(Update 03/30/17 I should have added this to this post, ag! But it is now its own post. Check out “Adding a Custom Thumbnail” here.)

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Musings

photo by Jeremy Thomas on Unsplash.com

Our assignment in my weekly Marketing club was to read the first chapter of Mike Dooley’s “Life on Earth”.

For those of you who don’t know, Mike Dooley is the master behind TUT.com and the inspirational Universe notes that we can get daily.

He is New-agey, but also uber positive, and when I read his reminders or in this case his book, I feel reassured.

I just read a passage where he talks of our “amnesia” in this life where we have forgotten how great we are. And we only need to “wake-up”.

“Prior to time and space, you had it all, but it was boring. Then you learned how to pretend you didn’t have it all, while still actually having it all… You just have to “wake up” and the spell will be broken. Even if this doesn’t usually happen until you die, at least it will happen, does happen, for all, in realms where the “amnesia” begins to wear off. No matter what happens in “here,” everyone returns to “grace” (not that you ever really left it) as more than who they were before it all began.” (Mike Dooley, “Life on Earth” page 6)

This made me think, what if this is all true? What if we’ve woken up in this life (were born),  and we had the selective amnesia that makes us forget our dreams? Only in this case, we’ve forgotten that we are mighty beings of love and unity? It’s an interesting thought. And really, it’s a much happier thought to think than some of the depressing theories of the universe and death.

Seeing as no one knows, we might as well choose to believe in something hopeful.

That being said, what is the worst that can happen from you posting that video you tried to make but thought you looked stupid? We are all magnificent grand beings and this life is only dream!

Post the video where you mis-said that silly thing, you are human. I am human. I appreciate your vulnerabilities.

Do the thing you love. Be the person you want to be and know that whatever “mistakes” you may make in this life, they are inconsequential to you living a life of love and connection.

And sometimes, it’s the mistakes you make, the oopsies you do (in social media, marketing, OR real life) that make the connections all the sweeter.

What would you do today if you knew this life was only an experience your spiritual self chose to have?

 

PS. My friend Tom Hoffmeister of Elder Fire Lodges has actually said that his blooper videos get the most interaction!

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