I’ve tried out podcasting! In this case, it’s a video podcast with Victor Banta of Victor Banta Photography and he is the photographer from Hell. Michigan that is. 😉
Check him out at :http://victorbantaphotography.com
Okay, so you’ve done the hard work of taking and editing a video and are now going to post it. Do that, but also consider doing these five additional add-ons.
Not only do you broaden the audience of people who can watch your videos to those who are deaf and perhaps those that can only read English, but, statistics show there is more engagement with subtitled videos. Facebook reports that a captioned video increases view time by 12%. Not only that, but Facebook also reports that 85% of videos are viewed without sound. For a bit of extra effort, there is a surefire way to increase your video’s engagement. Especially when Facebook autoplays videos without sound.
You can add subtitles automatically through both Facebook and YouTube, but there are also programs to allow you to create SRT files and upload them. To add subtitles to Facebook videos, click here. To Youtube, click here. Alternatively, you can add them straight to your video project as text titles.
On your website, on your Facebook, on your YouTube… you can create a Featured Video that will be highlighted for people to watch first. If you are creating an introduction video to your company, telling an important brand story, or just want your current video to be seen longer, make it a featured video so it doesn’t get lost in your newsfeed or buried in your multitudes of 10 second videos or Lives of you eating pizza.
I’m probably kicking a dead horse, but, calls to action work. A call to action tells the watcher what to do next. Should they watch X video? Should they subscribe? Should they share? Should they tell a friend who ___? Should they visit your website? What is their next step. Often, telling someone what they should do prompts them to do it because it’s easy and requires no thinking beyond, “Should I or shouldn’t I?”
This could be a simple line in the description of your video “Check out our website for more awesome stuff!” or, if you’ve decided to add it before uploading, it could be an easy end of video screen with text saying “Subscribe!” . If you do want more than that I would recommend baking the CTA into your video (with audio or something visual) is a good idea. So is a hyperlink overlay, see next item.
If you’ve ever watched a video on Youtube and as the speaker is mentioning something you should check out, a popup appears in the video, you’ve experienced an annotation or overlay. This is done in the YouTube Video Manager section and can be a great way to create calls to action, where you give an EASY “where to go next” option (literally, all they have to do is CLICK). Whether to your featured video, to subscribe to you, promote your website or sponsor another channel, this form of Call to Action is a great one.
Additionally, you can choose to highlight what you are saying in the middle of a video. If you are mentioning a product you sell in the video, consier linking to the product right then and there so if someone feels inclined, they can explore.
Check out this article for some great ideas.
While some may subscribe to the “add it all in bulk, get it out there” mentality, I much prefer creating in bulk, and then choosing when I want to release. This is also a good option if you find yourself uploading your video at 3 am. While some insomniacs might see your video, it’s possible that by the time the rest of the world goes to look, it might be lost in a sea of other content.
Alternatively, if you do like to get it up in bulk, you can use Buffer to share at your leisure.
Buffer is a great way to do this if you use YouTube to post your videos, but then share them out to Twitter or Linked-in. With Buffer (or Hootsuite or many others) you can post them NOW, but not share them on to your other sites until you choose.
Take note, if you are doing it this way, I would recommend not sharing to Facebook as the Youtube shared videos do not get as many hits as the organically uploaded to Facebook videos. This is partly because Facebook ranks their own videos better, and that Facebook videos autoplay causing more people to watch.
(Update 03/30/17 I should have added this to this post, ag! But it is now its own post. Check out “Adding a Custom Thumbnail” here.)
Our assignment in my weekly Marketing club was to read the first chapter of Mike Dooley’s “Life on Earth”.
For those of you who don’t know, Mike Dooley is the master behind TUT.com and the inspirational Universe notes that we can get daily.
He is New-agey, but also uber positive, and when I read his reminders or in this case his book, I feel reassured.
I just read a passage where he talks of our “amnesia” in this life where we have forgotten how great we are. And we only need to “wake-up”.
“Prior to time and space, you had it all, but it was boring. Then you learned how to pretend you didn’t have it all, while still actually having it all… You just have to “wake up” and the spell will be broken. Even if this doesn’t usually happen until you die, at least it will happen, does happen, for all, in realms where the “amnesia” begins to wear off. No matter what happens in “here,” everyone returns to “grace” (not that you ever really left it) as more than who they were before it all began.” (Mike Dooley, “Life on Earth” page 6)
This made me think, what if this is all true? What if we’ve woken up in this life (were born), and we had the selective amnesia that makes us forget our dreams? Only in this case, we’ve forgotten that we are mighty beings of love and unity? It’s an interesting thought. And really, it’s a much happier thought to think than some of the depressing theories of the universe and death.
Seeing as no one knows, we might as well choose to believe in something hopeful.
That being said, what is the worst that can happen from you posting that video you tried to make but thought you looked stupid? We are all magnificent grand beings and this life is only dream!
Post the video where you mis-said that silly thing, you are human. I am human. I appreciate your vulnerabilities.
Do the thing you love. Be the person you want to be and know that whatever “mistakes” you may make in this life, they are inconsequential to you living a life of love and connection.
And sometimes, it’s the mistakes you make, the oopsies you do (in social media, marketing, OR real life) that make the connections all the sweeter.
What would you do today if you knew this life was only an experience your spiritual self chose to have?
PS. My friend Tom Hoffmeister of Elder Fire Lodges has actually said that his blooper videos get the most interaction!
We’re over a week into 2017, how are we all doing on our New Year’s Resolutions? For me, I’ve meditated 7 out of the 8 days in 2017. I tell ya, that one day is going to haunt me as I round out 2017 with 364 days of meditation, but whatever. It’s not about beating ourselves up over our mistakes, it’s about resolving to do better, and doing so. Then taking pride in our victories.
Really, I don’t care what your specific resolutions are for this year. What I really want out of you is COMMITMENT. Are you committed to what you do? If you are, I want to SEE it. I want to FEEL it. I want to enjoy the side effects of it radiating off of you.
If you are not… why not?
I went to an improv comedy club the other day. And those actors were onstage to entertain us, having no idea what they would say or do, because it was all on the spot. Those actors had to COMMIT to what they were doing. If they were in a skit, they were IN the skit. If they were using a voice, that WAS their voice. If they were wearing a persona, that was THEM. Anything less and they would fall out, leading to THE END. They had to commit to this crazy fictional story, or this skit of gibberish or this nonsensical rap because anything less and they would inevitably falter and putter in front of a live audience.
Sometimes I think we are stuck in the limbo between giving up, and fully commiting. To give up for the actors would be to decline to participate. To be commited was to say crazy stuff and cause laughter in the audience. To be on the fence, though, would be them questioning, mid-sentence, their actions. It would be getting stage fright by allowing the fears of “What if I’m not funny?” or “What if the audience doesn’t get this joke?” or “What if I don’t know what to say?” to cause their minds to go blank and their insecurites to rear. I can say this from experience. I was in an improv group and I quit. I was not commited. I would find myself in the limbo while practicing, and the failures of not performing only drove the insecurities higher. Because I didn’t commit, I didn’t succeed and I quit.
Commiting would have been throwing caution to the wind, and knowing I was okay even if I did something stupid, which inevitably, would have made that outcome less likely.
Committing is being Wile E Coyote and NOT stopping to look down below.
Committing is being the one, not with the most talent, but who’s giving it all he’s got, and when that’s gone finds more.
Committing is deciding to throw your whole heart into your endeavor and not tolerating the thought that your goal is unreachable.
Committing is putting all of your eggs in one basket because that basket is the best and you believe in it.
Be commited to your product. Be commited to your service. Be commited to your company. This will show through in your marketing. This is what will bring you success. We want to see and emulate the people who are in love with what they do. We want to buy from the people who are so passionate about what they have to sell that it’s infectious. We want what you’re on.
When we see that you are wishy-washy about your ‘thing’ we are not as inspired to drink your Kool-Aid. If we get the impression that you don’t really care about your profession, or are unsure of your offering’s true value, we won’t buy it.
This year, choose to be COMMITTED to yourself. If you cannot choose to be committed, then quit, or figure out how to choose. We make no progress sitting on the fence. Pick your side and walk it.
It doesn’t matter which platform for social media you choose to be on. Just pick one, and COMMIT to it. The Jack of all trades is the master of none. When you feel like you have reached your limit with your chosen platform, THEN start adding to your platform portfolio.
Do your videos, but really DO your videos. Be all in. No second guessing. Once the decision is made, do it. Once the video is filmed, post it.
Confidence. Conviction. and Commitment. This is what I want from you in 2017.
Will you Commit?
I made a mistake.
And of course I didn’t realize my mistake until it was too late.
For a while, my iPhone 6 was acting weird- it said I had used up 11 GB of data, which, for a 16 GB/actually 11.86 GB phone was a lot. But when it came time to add up how much my apps were really taking up, it was like, 3 GB. I even deleted my Facebook app trying to make enough room!
Eventually I resigned myself that I had to restore my phone. Which I know shouldn’t be a big deal, but freaks me out every time that something will go wrong and I’ll lose stuff.
And can you guess? That’s what happened.
So I backed up my phone onto iTunes and I restored my phone. It took awhile, but it worked well. I gained 9 GB of space! Woot woot! Problem solved!
I went to re-pair my watch (silly me, I hadn’t unpaired it before I restored my phone so I had to wipe my watch too, thankfully it automatically backed up) and suddenly, all my activity data was gone. GONE.
One and a half years I played slave to those little red, blue and green rings. One and a half years I won my little awards and logged countless miles of me running. I had even gotten my move streak to 100 days in a row! (And that was with a calorie goal of 420 calories). As well as had acheived my move goal for 365 days.
There is some sort of difference, I discovered after wading through information afterwards, between a cloud backup and an iTunes backup and the back up being encrypted or unencrypted and basically, I was never getting any of my activity or health data back.
Before you restore your iPhone, PLEASE PLEASE PLEASE Make sure you either backup to the cloud, or if you backup through iTunes, you turn encryption ON!
The encryption saves your health and other “sensitive” data. Without encryption, you will lose it all like I did.
Final Cut Pro X updated, and with it went some apperance changes. In order to grow the clips in both the timeline and clip archives, you must now click a new button, or use the shortcut Command +. To shrink the clips, use Command -. This shortcut makes each second of footage take up either more space or less space.
We refrain from posting our videos because we wonder, “Who would watch this?”
“No one will share this.”
“What if my video only gets 10 views?”
All valid concerns… if misguided. You’re right! You probably will not get shares on every video, especially if you’re doing it yourself. AND, yes, some of those videos will have minimum views, BUT that’s okay.
Because you know what?
You don’t need THE WORLD to watch your video and you don’t need EVERY VIDEO to reach the world. Sometimes, all it takes is one.
This video (above) had around 12 views (it still has less 200) when the RIGHT couple saw it. (below)
In this example, the Pool Guy sold a SIX FIGURE pool from a poorly viewed, low budget video.
It’s OKAY! It’s okay if you don’t reach millions, or even thousands. The goal is to reach the RIGHT people. The goal of video marketing, is to speak to YOUR customers, your potential customers and your Target Market as a whole.
Think about it, you’re not trying to sell your product to the whole world and all its demographics, are you? Then you don’t need to worry about selling your videos to them all!
There is something to say about creating videos that appeal to a wide range of people who will share the videos and, somewhere along the lines, the right people will see it etc etc, but not every video will be viral; they don’t have to be. How many videos does the average viral video person post before they get the viral one? Do all of their videos go viral after? I think we forget to think about that. Yes, that can work, but more often, it’s the smaller connections that work best.
Would you rather 10,000 people who don’t care about what you’re saying click on your video? Or the 100 people who are super invested and end up buying something from you?
That one video, with 3 views could be viewed by someone on the fence about whether or not they want your service, but once they see the video, they are sold. And this could happen over and over. (With no more effort on your part, at least for the original videos).
It’s not about the amount of views. It’s about the right views.