8 Great Resources for your Video Marketing Endeavors

I love lists. I also love well thought out resources that make life so much easier because when you have a question or need something done, you know they are there. To combine these loves, I have put together a list for you all of my top favorite resources I use in regards to my video marketing.

1. Video Blocks

If you are doing your own videos (you yourself, or someone in the office dedicated to it), this website is a great steal for some stock footage, aka, something you don’t want to have to go out and shoot yourself. Note, because of the great deal, they do a lot of upselling and if you’re not careful, you could fall in love with a clip that costs 1/3 of your entire year’s membership… but. There are some great clips that in just a few uses, will pay for your whole membership.

2. Fiverr – for Video Marketing

Fiverr is a great place to find relatively inexpensive yet high-quality creative work in whatever capacity you need. This isn’t just for Video Marketing. On Fiverr, you can find all sorts of things! I almost bought a custom knitted owl cap and wish I did because she did not keep that up there for long at only $5…

Get logos, get transcriptions, get art… there are some things you CAN’T get on Fiverr… like the personal connection of working with a real human being, but sometimes, it is worth it to just get what you need without having to do a lot of research and creating a large investment.

3. Pond 5

Music can make or break a video. Go to Pond5 to get some well-priced stock music. They also have footage, sound effects and other things, but I am always surprised at the quality of their soundtracks and their price points as well. I will note that if you are creating a video and don’t plan on getting paid for it, there are other sites where you do not need to pay for the licensing of the track: Incompetech, Bensound, and on Youtube to name just a few.  Just make sure that as per their agreement you properly attribute rights to them in the credits.

4. B and H Photo and Video

I love this site for their helpful blogs, and beyond that, I buy most of my equipment from here. They’ve got everything you can want, even when you are drooling over an expensive piece of equipment that you will have to work toward. 😉

5. LiveSnapLove

This is going to sound a bit weird, but yes, I do follow a photography website as a means to improve my videography. A lot of the elements between the two are the same or very similar. For me, I use the same camera for both! When you use a DSLR for video and photo alike, you get settings to play with and many times they are the same. You  must navigate the Exposure triangle as well as the same buttons. I find that I can shoot more creatively with a video if I first consider my shot as a still photo. How would I shoot it in that case? Then I add my thoughts on motion to it.

If you use your iPhone or you have a Video Camera, perhaps this isn’t the best resource, but there is something very warm and happy about Audrey’s site and I always learn something or at least leave her site feeling good.

6. Wistia

Wistia is a company that I really love. I haven’t actually paid for anything or have used their software (sorry!) although if you choose to do so, there are many benefits. Wistia is a video hosting company that includes a lot of extra analytics that you won’t get anywhere else to see how your videos are actually doing. Still, they have a great feel to them, and I always find value in their blogs.

7. Youtube

Going into it, I had NO IDEA the amount of resources Youtube has built in. Above I mentioned their music, but they have a whole school called the YouTube Creator Academy to teach you how to better create and market your videos! This isn’t even counting the unimaginable number of people out there who post videos about creating videos, marketing companies and businesses with videos, and all sorts of other wonderful things. Some people I subscribe to are: DSLR Guide, Sold with Video, and Video Power Marketing.

Last but not least,

8. Lynda.com

What a wealth of knowledge! The hyperlink will take you to the Lynda site with “video” already searched, but really, you can learn so much about business and things to do with computers and the web on here.  Not only do I use it myself, but I’ve had several people I admire reference this as well. It does cost money, but education is an investment into yourself, not an expense. 😉 As long as you utilize your knowledge! A quote I love is “Education without Execution is just Entertainment” -Tim Sanders. But here, you will find lots of education.

 

If you have resources that you love and wouldn’t mind sharing, feel free to do so in the comments below!

 

Happy Editing!

Katie

 

Additional plugs for resources that don’t get their own blurb:

Pinterest – I have a pinterest page of Video Marketing stuff!!!

Photoshop – for my custom thumbnails

Quicktime – to record my screen/web video on my mac

Final Cut Pro X – my editing software

Audacity – for audio editing

VideoScribe – for Whiteboard animations

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10 Suggestions for what to talk about when starting Video Marketing

photo by Allef Vinicius on Unsplash.com

So. You’ve decided to start video marketing. You’ve set up your camera and you’re ready to go. AAAAAaaand Action! But wait! … what should you talk about?

The simplest video is a “webcam” video, the form that most vloggers (people who create “video blogs” on YouTube) typically use. The camera (usually the webcam) is pointed at the blogger and they talk.

For you, you can use your webcam or set up your camera or phone on a tripod.

Answer each of these questions. You can get another person with you to ask them, and maybe ask more pointed questions if you are talking and they find a spot unexplored, or you can pause in the middle of the video to read the next question, and just cut that part out later.

If you can speak for a minute on each, you can break this video down into 10 videos. Voila! (If you just get rolling and keep talking, you might be able to make more videos than that. Tip: If you are doing it by yourself, make sure you have enough memory and battery so your camera doesn’t shut off on you half-way.)

You are off to a great start!

1. What do you do? What are you in the business of? What does your company do, what problems do you solve?

2. How did you get involved in the business you’re in. Really, tell us the STORY of your start.

3. WHY do you do what you do? You could make money doing ANYTHING. Why this thing in particular? (for inspiration, check out this video)

4. Who are the people/clients you want to work with? What do they do/like? How do they act? (If you spell it out, and your perfect client is watching, they may be able to select themselves, “Hey! I’m like that.”)

5. What makes you different from all the other business who do what you do?

6. Describe your company. What are your values? Who are you as a culture?

7. What are your goals as a company? Where are you headed?

8. What are you working on right now?

9. What’s a tip you can share with us related to your industry? (You can answer this question over and over. You have so much knowledge in your field that many people would find really useful, and probably search for on Google or YouTube)

10. What’s a FAQ that you receive often? What’s the answer? (This one can also be answered a bunch as well. Plus, if you do a lot of these videos, and maybe transcribe them onto your website, you can direct questions there to cut down on the same questions being asked on the phone or in email.)

 

I’m sure you get the idea now and there are tons of other questions I’ll bet you’ll discover particular to you, your company and your industry once you sit down and think. As mentioned before, if you can, have another person there while you film to direct the questions if there is a juicy subject so you can capitalize on your Certain Way.

Good luck!

We’ll talk about editing in the next blog, but if you’re eager to get off to a start right now, check out these sources: How to edit a basic video on Youtube, iMovie tips and tricks, How to make a basic project in iMovie, Best editing apps for you phone, Edit a video on Windows Movie Maker.

If you feel inclined, share your video in the comments below!

 

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