So you don’t have to watch me ramble for 2 1/2 minutes, vlogging is just a video blog. Instead of reading the content, you are watching it.
Most vlogs take place using a computer webcam or in a situation that LOOKS like a computer’s webcam, but sometimes the person is on site, narrating something. You’ll find a lot of vlog style videos on Youtube.
For a small business to get into vlogging, I recommend you find some nice lighting (like by a window) and share a bit about who you are, what you do and why you do it! Then, if you have any frequently asked questions, you can make any number of vlogs addressing those issues, or a plethora of others.
Once you’ve made your own vlog, link it down below so I can check it out!
If you have a Business Fan page on Facebook, (I’m glaring at you because you better!) have you messed with your custom URL? Basically your URL or Username is what comes after the www.Facebook.com/ part to let the computer know which page we’re looking at. Especially if you’re going to put your link somewhere for people to see it and type it in it’s important to have a custom URL to make it easy and pretty. No one wants to see or type in Facebook.com/wszYlk3jyp2. Just watch this video and change your link to whatever you’d like! (as long as it’s available of course. 😉 )
Okay, so you’ve done the hard work of taking and editing a video and are now going to post it. Do that, but also consider doing these five additional add-ons.
Consider adding Closed Captions/Subtitles
Not only do you broaden the audience of people who can watch your videos to those who are deaf and perhaps those that can only read English, but, statistics show there is more engagement with subtitled videos. Facebook reports that a captioned video increases view time by 12%. Not only that, but Facebook also reports that 85% of videos are viewed without sound. For a bit of extra effort, there is a surefire way to increase your video’s engagement. Especially when Facebook autoplays videos without sound.
You can add subtitles automatically through both Facebook and YouTube, but there are also programs to allow you to create SRT files and upload them. To add subtitles to Facebook videos, click here. To Youtube, click here. Alternatively, you can add them straight to your video project as text titles.
Consider making your video a Featured Video
On your website, on your Facebook, on your YouTube… you can create a Featured Video that will be highlighted for people to watch first. If you are creating an introduction video to your company, telling an important brand story, or just want your current video to be seen longer, make it a featured video so it doesn’t get lost in your newsfeed or buried in your multitudes of 10 second videos or Lives of you eating pizza.
Consider creating a Call to Action
I’m probably kicking a dead horse, but, calls to action work. A call to action tells the watcher what to do next. Should they watch X video? Should they subscribe? Should they share? Should they tell a friend who ___? Should they visit your website? What is their next step. Often, telling someone what they should do prompts them to do it because it’s easy and requires no thinking beyond, “Should I or shouldn’t I?”
This could be a simple line in the description of your video “Check out our website for more awesome stuff!” or, if you’ve decided to add it before uploading, it could be an easy end of video screen with text saying “Subscribe!” . If you do want more than that I would recommend baking the CTA into your video (with audio or something visual) is a good idea. So is a hyperlink overlay, see next item.
Consider adding annotations to your videos in YouTube
If you’ve ever watched a video on Youtube and as the speaker is mentioning something you should check out, a popup appears in the video, you’ve experienced an annotation or overlay. This is done in the YouTube Video Manager section and can be a great way to create calls to action, where you give an EASY “where to go next” option (literally, all they have to do is CLICK). Whether to your featured video, to subscribe to you, promote your website or sponsor another channel, this form of Call to Action is a great one.
Additionally, you can choose to highlight what you are saying in the middle of a video. If you are mentioning a product you sell in the video, consier linking to the product right then and there so if someone feels inclined, they can explore.
While some may subscribe to the “add it all in bulk, get it out there” mentality, I much prefer creating in bulk, and then choosing when I want to release. This is also a good option if you find yourself uploading your video at 3 am. While some insomniacs might see your video, it’s possible that by the time the rest of the world goes to look, it might be lost in a sea of other content.
Alternatively, if you do like to get it up in bulk, you can use Buffer to share at your leisure.
Buffer is a great way to do this if you use YouTube to post your videos, but then share them out to Twitter or Linked-in. With Buffer (or Hootsuite or many others) you can post them NOW, but not share them on to your other sites until you choose.
Take note, if you are doing it this way, I would recommend not sharing to Facebook as the Youtube shared videos do not get as many hits as the organically uploaded to Facebook videos. This is partly because Facebook ranks their own videos better, and that Facebook videos autoplay causing more people to watch.
(Update 03/30/17 I should have added this to this post, ag! But it is now its own post. Check out “Adding a Custom Thumbnail” here.)
Final Cut Pro X updated, and with it went some apperance changes. In order to grow the clips in both the timeline and clip archives, you must now click a new button, or use the shortcut Command +. To shrink the clips, use Command -. This shortcut makes each second of footage take up either more space or less space.
This is a quick blurb. It won’t take me very long to share this best bit of Video Marketing wisdom. It also happens to be the same wisdom that exists for all adventures and activities in life that are worth while.
That’s not me starting my blog, that’s me telling YOU to START.
THAT’S the biggest and best thing you can do! What do they say, an ounce of action is woth a pound of ton of theory? (Ralph Waldo Emerson)
Don’t know how to do it? Doesn’t matter, I know you can figure out, just START. Pick up your phone, turn it to selfie and start talking. That was awful? What was awful about it? Delete it and fix what you didn’t like. Or don’t, and post it to Instagram live. Sign yourself up for YouTube. Sign yourself up for Vimeo. Watch a tutorial. OR DON’T. Just think about what you want to share with the world and your clients, talk about it, and film yourself doing so. THEN figure out which tutorials you need. As you do it, your videos will get better. You’ll figure out how to make or buy a logo or intro. You’ll know exactly what to look up when you have something to play with and figure out how you want to adjust it. There are video editors EVERYWHERE. They come equipt on most computers, you can buy apps on your phone and Youtube even has an editing platform.
Another thing they say is, “You can’t steer a parked car.” (Michael Hyatt?) In this case, you have to start doing the STUFF to get better at the STUFF.
Like anything you first begin, it will be rough. That’s just a part of the learning curve and life, really.
If you wanted an easy way to get an adjustable vignette in Photoshop, here you go! Whether you’re an aspiring photographer, a graphic designer or working on your marketing (or anything else, really), knowing how to make a vignette in Photoshop is a good skill to have. If I am going too quickly, pause the video – I do have written steps; if you are already familiar with Photoshop, ignore all my side comments and just listen/watch. Happy Editing everyone!