• Business,  Facebook,  Marketing,  Social Media Tips,  Video Marketing 101,  Video Marketing Tips,  YouTube

    PLEASE DEAR GOD choose “Custom Thumbnail”

    A few (several?) weeks ago I posted a blog called “5 Things to consider while uploading your video”. And I cannot believe myself that I forgot to talk about Custom Thumbnails. D’OH! I think it’s okay, because “custom thumbnails” really should have its own blog anyway. So there. A thumbnail is the image you see a video as when you are scrolling on your screen. If you’ve spent ANY time on the internet interacting with videos, you might have noticed that sometimes, this cover image  NEVER even appears in the video. Back in the day, this confused me. I’d be waiting for the introduction picture to flash because back in…

  • Branding,  Business,  Marketing,  Meet the artist,  Philosophy,  Video Marketing Tips

    Getting “Gutsy” with Mayniax Branding. What I learned and what you should takeaway.

    Two days ago I sat down with Dave Murray, the spirited and passionate co-founder of Mayniax Branding. This meeting had been preordained for awhile. Everywhere I went I was bombarded with “Oh! Have you met Dave yet?” “You should meet Dave!” “I know this guy Dave…” Some things in life are just synchronistic, and after forever and an email,  I finally looked him up. And. Crazy crazy, but it turns out I DID know who he was because, da-tada-da, I had watched one of his videos. I didn’t connect the words “Dave Murray” when people would say it, with the energetic red accessory sporting person that I had seen online.…

  • Business,  Facebook,  Marketing,  Social Media Tips,  Tutorials

    When you want to change your Facebook Business Page’s URL, do this.

    Happy #TutorialTuesday everyone! If you have a Business Fan page on Facebook, (I’m glaring at you because you better!) have you messed with your custom URL? Basically your URL or Username is what comes after the www.Facebook.com/ part to let the computer know which page we’re looking at. Especially if you’re going to put your link somewhere for people to see it and type it in it’s important to have a custom URL to make it easy and pretty. No one wants to see or type in Facebook.com/wszYlk3jyp2. Just watch this video and change your link to whatever you’d like! (as long as it’s available of course. 😉 )

  • Marketing,  Social Media Tips,  Video Marketing 101,  Video Marketing Tips

    5 things to Consider Adding to your Videos while Uploading

    Okay, so you’ve done the hard work of taking and editing a video and are now going to post it. Do that, but also consider doing these five additional add-ons. Consider adding Closed Captions/Subtitles Not only do you broaden the audience of people who can watch your videos to those who are deaf and perhaps those that can only read English, but, statistics show there is more engagement with subtitled videos. Facebook reports that a captioned video increases view time by 12%. Not only that, but Facebook also reports that 85% of videos are viewed  without sound. For a bit of extra effort, there is a surefire way to increase…

  • Business,  Marketing,  Philosophy,  Social Media Tips

    I want you to COMMIT

    We’re over a week into 2017, how are we all doing on our New Year’s Resolutions? For me, I’ve meditated 7 out of the 8 days in 2017. I tell ya, that one day is going to haunt me as I round out 2017 with 364 days of meditation, but whatever. It’s not about beating ourselves up over our mistakes, it’s about resolving to do better, and doing so. Then taking pride in our victories. Really, I don’t care what your specific resolutions are for this year. What I really want out of you is COMMITMENT. Are you committed to what you do? If you are, I want to SEE…

  • Philosophy,  Video Marketing Tips

    The Number One thing you can do in Video Marketing

    This is a quick blurb. It won’t take me very long to share this best bit of Video Marketing wisdom. It also happens to be the same wisdom that exists for all adventures and activities in life that are worth while. You ready? Start. Yup. That’s not me starting my blog, that’s me telling YOU to START. THAT’S the biggest and best thing you can do! What do they say, an ounce of action is woth a pound of ton of theory? (Ralph Waldo Emerson) Don’t know how to do it? Doesn’t matter, I know you can figure out, just START. Pick up your phone, turn it to selfie and…

  • Social Media Tips

    How to get done what you say you’re going to get done for Social Media Marketing

    You’ve heard it before. It’s not new advice. But where you’ve probably tried to use it, in some fitness arena, or with your New Year’s Resolutions, you might not have thought to use it with your social media strategy. Alright, alright. What is it already? you may ask. For whatever it is you want to do, Find someone to hold you accountable. Better yet, lots of someones. A group. Something. We make promises to ourselves, yet somehow these promises are so easy to back out of. I’m suggesting that, whatever first task you want to take with your social media marketing strategy,  or your video marketing strategy, you tell people. Tell…

  • Video Marketing 101,  Video Marketing Tips

    10 Suggestions for what to talk about when starting Video Marketing

    So. You’ve decided to start video marketing. You’ve set up your camera and you’re ready to go. AAAAAaaand Action! But wait! … what should you talk about? The simplest video is a “webcam” video, the form that most vloggers (people who create “video blogs” on YouTube) typically use. The camera (usually the webcam) is pointed at the blogger and they talk. For you, you can use your webcam or set up your camera or phone on a tripod. Answer each of these questions. You can get another person with you to ask them, and maybe ask more pointed questions if you are talking and they find a spot unexplored, or you can pause…