• Branding,  Business,  Inspiration,  Marketing,  Video Marketing 101,  Video Marketing Tips

    Video Marketing Inspiration: Create a space you love

    “I don’t want to do a video, my space is a mess” I get this a lot. And I get it! I look back on old videos where I “Just did it” because I was being pressured  (Hi Sandi. 😉 ) and while it was good to get the video out there, I cringe at my background. How messy and unprofessional! There have been times where I too, have declined to do a video because my background was just SO not compelling. Ugh! So how do we rectify our feelings about our surroundings and our feelings about our videos? I know someone (*cough* Sandi, I’m looking at you again!) would …

  • Facebook,  Tutorials

    How-to add captions to Facebook videos THE EASY WAY

      In 2016, Digiday reported that 85% of Facebook video is watched without sound. Insert captions!   You’ve watched plenty of videos with captions. Some of them you can choose to put on, some of them are a part of the video file itself, and some of them automatically appear like when you are scrolling your news feed on Facebook. This video will show you how to put the ones onto your facebook videos in the EASIEST MANNER. (Because as mentioned, there ARE other ways but they are more difficult and take longer). Hope this helps!

  • Branding,  Business,  Facebook,  Marketing,  Social Media Tips

    Do this one simple thing to increase engagement in your marketing

    This is going to be SO obvious, so intuitive and so straightforward that some of you might want to just click away right now because you’re going to roll your eyes at me. (Okay, clarification, it’s not just “do a video”, so don’t get your panties in a twist, although that IS a solid suggestion…) One of the best ways to increase engagement in your marketing is to… feature other people. One of my BEST performing videos on Facebook was this one: Everyone who made their way into the video shared and tagged themselves. Any time you can interview someone (and let them know where the content is posted so…

  • Business,  Facebook,  Marketing,  Social Media Tips,  Tutorials

    When you want to change your Facebook Business Page’s URL, do this.

    Happy #TutorialTuesday everyone! If you have a Business Fan page on Facebook, (I’m glaring at you because you better!) have you messed with your custom URL? Basically your URL or Username is what comes after the www.Facebook.com/ part to let the computer know which page we’re looking at. Especially if you’re going to put your link somewhere for people to see it and type it in it’s important to have a custom URL to make it easy and pretty. No one wants to see or type in Facebook.com/wszYlk3jyp2. Just watch this video and change your link to whatever you’d like! (as long as it’s available of course. 😉 )

  • Marketing,  Social Media Tips,  Video Marketing 101,  Video Marketing Tips

    5 things to Consider Adding to your Videos while Uploading

    Okay, so you’ve done the hard work of taking and editing a video and are now going to post it. Do that, but also consider doing these five additional add-ons. Consider adding Closed Captions/Subtitles Not only do you broaden the audience of people who can watch your videos to those who are deaf and perhaps those that can only read English, but, statistics show there is more engagement with subtitled videos. Facebook reports that a captioned video increases view time by 12%. Not only that, but Facebook also reports that 85% of videos are viewed  without sound. For a bit of extra effort, there is a surefire way to increase…

  • Business,  Marketing,  Philosophy,  Social Media Tips

    I want you to COMMIT

    We’re over a week into 2017, how are we all doing on our New Year’s Resolutions? For me, I’ve meditated 7 out of the 8 days in 2017. I tell ya, that one day is going to haunt me as I round out 2017 with 364 days of meditation, but whatever. It’s not about beating ourselves up over our mistakes, it’s about resolving to do better, and doing so. Then taking pride in our victories. Really, I don’t care what your specific resolutions are for this year. What I really want out of you is COMMITMENT. Are you committed to what you do? If you are, I want to SEE…

  • Social Media Tips

    How to get done what you say you’re going to get done for Social Media Marketing

    You’ve heard it before. It’s not new advice. But where you’ve probably tried to use it, in some fitness arena, or with your New Year’s Resolutions, you might not have thought to use it with your social media strategy. Alright, alright. What is it already? you may ask. For whatever it is you want to do, Find someone to hold you accountable. Better yet, lots of someones. A group. Something. We make promises to ourselves, yet somehow these promises are so easy to back out of. I’m suggesting that, whatever first task you want to take with your social media marketing strategy,  or your video marketing strategy, you tell people. Tell…