If you have a Business Fan page on Facebook, (I’m glaring at you because you better!) have you messed with your custom URL? Basically your URL or Username is what comes after the www.Facebook.com/ part to let the computer know which page we’re looking at. Especially if you’re going to put your link somewhere for people to see it and type it in it’s important to have a custom URL to make it easy and pretty. No one wants to see or type in Facebook.com/wszYlk3jyp2. Just watch this video and change your link to whatever you’d like! (as long as it’s available of course. 😉 )
Okay, so you’ve done the hard work of taking and editing a video and are now going to post it. Do that, but also consider doing these five additional add-ons.
Consider adding Closed Captions/Subtitles
Not only do you broaden the audience of people who can watch your videos to those who are deaf and perhaps those that can only read English, but, statistics show there is more engagement with subtitled videos. Facebook reports that a captioned video increases view time by 12%. Not only that, but Facebook also reports that 85% of videos are viewed without sound. For a bit of extra effort, there is a surefire way to increase your video’s engagement. Especially when Facebook autoplays videos without sound.
You can add subtitles automatically through both Facebook and YouTube, but there are also programs to allow you to create SRT files and upload them. To add subtitles to Facebook videos, click here. To Youtube, click here. Alternatively, you can add them straight to your video project as text titles.
Consider making your video a Featured Video
On your website, on your Facebook, on your YouTube… you can create a Featured Video that will be highlighted for people to watch first. If you are creating an introduction video to your company, telling an important brand story, or just want your current video to be seen longer, make it a featured video so it doesn’t get lost in your newsfeed or buried in your multitudes of 10 second videos or Lives of you eating pizza.
Consider creating a Call to Action
I’m probably kicking a dead horse, but, calls to action work. A call to action tells the watcher what to do next. Should they watch X video? Should they subscribe? Should they share? Should they tell a friend who ___? Should they visit your website? What is their next step. Often, telling someone what they should do prompts them to do it because it’s easy and requires no thinking beyond, “Should I or shouldn’t I?”
This could be a simple line in the description of your video “Check out our website for more awesome stuff!” or, if you’ve decided to add it before uploading, it could be an easy end of video screen with text saying “Subscribe!” . If you do want more than that I would recommend baking the CTA into your video (with audio or something visual) is a good idea. So is a hyperlink overlay, see next item.
Consider adding annotations to your videos in YouTube
If you’ve ever watched a video on Youtube and as the speaker is mentioning something you should check out, a popup appears in the video, you’ve experienced an annotation or overlay. This is done in the YouTube Video Manager section and can be a great way to create calls to action, where you give an EASY “where to go next” option (literally, all they have to do is CLICK). Whether to your featured video, to subscribe to you, promote your website or sponsor another channel, this form of Call to Action is a great one.
Additionally, you can choose to highlight what you are saying in the middle of a video. If you are mentioning a product you sell in the video, consier linking to the product right then and there so if someone feels inclined, they can explore.
While some may subscribe to the “add it all in bulk, get it out there” mentality, I much prefer creating in bulk, and then choosing when I want to release. This is also a good option if you find yourself uploading your video at 3 am. While some insomniacs might see your video, it’s possible that by the time the rest of the world goes to look, it might be lost in a sea of other content.
Alternatively, if you do like to get it up in bulk, you can use Buffer to share at your leisure.
Buffer is a great way to do this if you use YouTube to post your videos, but then share them out to Twitter or Linked-in. With Buffer (or Hootsuite or many others) you can post them NOW, but not share them on to your other sites until you choose.
Take note, if you are doing it this way, I would recommend not sharing to Facebook as the Youtube shared videos do not get as many hits as the organically uploaded to Facebook videos. This is partly because Facebook ranks their own videos better, and that Facebook videos autoplay causing more people to watch.
(Update 03/30/17 I should have added this to this post, ag! But it is now its own post. Check out “Adding a Custom Thumbnail” here.)
We’re over a week into 2017, how are we all doing on our New Year’s Resolutions? For me, I’ve meditated 7 out of the 8 days in 2017. I tell ya, that one day is going to haunt me as I round out 2017 with 364 days of meditation, but whatever. It’s not about beating ourselves up over our mistakes, it’s about resolving to do better, and doing so. Then taking pride in our victories.
Really, I don’t care what your specific resolutions are for this year. What I really want out of you is COMMITMENT. Are you committed to what you do? If you are, I want to SEE it. I want to FEEL it. I want to enjoy the side effects of it radiating off of you.
If you are not… why not?
I went to an improv comedy club the other day. And those actors were onstage to entertain us, having no idea what they would say or do, because it was all on the spot. Those actors had to COMMIT to what they were doing. If they were in a skit, they were IN the skit. If they were using a voice, that WAS their voice. If they were wearing a persona, that was THEM. Anything less and they would fall out, leading to THE END. They had to commit to this crazy fictional story, or this skit of gibberish or this nonsensical rap because anything less and they would inevitably falter and putter in front of a live audience.
Sometimes I think we are stuck in the limbo between giving up, and fully commiting. To give up for the actors would be to decline to participate. To be commited was to say crazy stuff and cause laughter in the audience. To be on the fence, though, would be them questioning, mid-sentence, their actions. It would be getting stage fright by allowing the fears of “What if I’m not funny?” or “What if the audience doesn’t get this joke?” or “What if I don’t know what to say?” to cause their minds to go blank and their insecurites to rear. I can say this from experience. I was in an improv group and I quit. I was not commited. I would find myself in the limbo while practicing, and the failures of not performing only drove the insecurities higher. Because I didn’t commit, I didn’t succeed and I quit.
Commiting would have been throwing caution to the wind, and knowing I was okay even if I did something stupid, which inevitably, would have made that outcome less likely.
Committing is being Wile E Coyote and NOT stopping to look down below.
Committing is being the one, not with the most talent, but who’s giving it all he’s got, and when that’s gone finds more.
Committing is deciding to throw your whole heart into your endeavor and not tolerating the thought that your goal is unreachable.
Committing is putting all of your eggs in one basket because that basket is the best and you believe in it.
Be commited to your product. Be commited to your service. Be commited to your company. This will show through in your marketing. This is what will bring you success. We want to see and emulate the people who are in love with what they do. We want to buy from the people who are so passionate about what they have to sell that it’s infectious. We want what you’re on.
When we see that you are wishy-washy about your ‘thing’ we are not as inspired to drink your Kool-Aid. If we get the impression that you don’t really care about your profession, or are unsure of your offering’s true value, we won’t buy it.
This year, choose to be COMMITTED to yourself. If you cannot choose to be committed, then quit, or figure out how to choose. We make no progress sitting on the fence. Pick your side and walk it.
It doesn’t matter which platform for social media you choose to be on. Just pick one, and COMMIT to it. The Jack of all trades is the master of none. When you feel like you have reached your limit with your chosen platform, THEN start adding to your platform portfolio.
Do your videos, but really DO your videos. Be all in. No second guessing. Once the decision is made, do it. Once the video is filmed, post it.
Confidence. Conviction. and Commitment. This is what I want from you in 2017.
You’ve heard it before. It’s not new advice. But where you’ve probably tried to use it, in some fitness arena, or with your New Year’s Resolutions, you might not have thought to use it with your social media strategy.
Alright, alright. What is it already? you may ask.
For whatever it is you want to do, Find someone to hold you accountable. Better yet, lots of someones. A group. Something.
We make promises to ourselves, yet somehow these promises are so easy to back out of. I’m suggesting that, whatever first task you want to take with your social media marketing strategy, or your video marketing strategy, you tell people. Tell your friends, tell your alliances, tell your book group. (Side note: finding a group of small business owners to network with is a great idea, and would be the PERFECT group to tell. Local Marketing groups, Chamber of Commerce, Mastermind etc).
The more people who know about what you are going to do, the stronger the push.
Did you ever do the homework in high school when it was an optional thing? When you knew that doing it would help you learn the material or get a good grade on your test, yet no one was going to check that you did it? Maybe a few times… How about when you knew the teacher was going to look it over? When you were going to be graded on it? Even if it wasn’t something important to do, when, if you didn’t do it, you’d have to say you didn’t in front of the whole class? I’ll bet you did a lot more of the assignments from the latter.
When we grow up, these tendencies don’t go away. But suddenly, we become the ones to whom we are accountable because we don’t always have that authority figure or our peers to keep us in check.
I know it’s more work for you, but voluntarily enlist accountability buddies to keep you on the line. Eventually, it will become another habit and you won’t need the push, but changing is hard. Doing is hard. Starting is hard.
If you say to your people, “I’m going to post one blog a week. Be on the lookout for it every Thursday. If you don’t see it, I want you to ask me about it,” you’ve packed yourself so nicely into actually writing that blog, or doing that video, or sharing a graphic, or having a podcast or whatever.
Tell them WHAT you are going to do.
Tell them WHEN they should see what you’ve done.
Tell them to ASK you about it if they don’t see it.
Even if they never ask, the thought of someone asking might prompt you to just frickin’ do it. I’m sure we all have little time wasters that we do when we could be doing something else (It’s browsing Facebook for me. For you it could be a game, Netflix or Twitter). Some of that is good, but I’m sure we don’t just do “some” of that. Let’s kick our butts into gear, yes, perhaps with a little shaming, and get ourselves going.
It has worked for me. I’ve been running for nearly 3 years because I didn’t want to disappoint my Mastermind group, and I’ve begun sharing Tutorials on Tuesdays and Blogs on Thursdays (kept accountable again by my Mastermind group) to keep myself focused. I know you can do the same.
If you want to do this, but you don’t feel you have any accountability buddies, I’ll be it for you! Email me at firstname.lastname@example.org or DM (direct message) me on Facebook. Let’s get you rocking your Social Media Marketing Strategy!