5 things to Consider Adding to your Videos while Uploading

photo by Taduuda on Unsplash.com

Okay, so you’ve done the hard work of taking and editing a video and are now going to post it. Do that, but also consider doing these five additional add-ons.

Consider adding Closed Captions/Subtitles

Not only do you broaden the audience of people who can watch your videos to those who are deaf and perhaps those that can only read English, but, statistics show there is more engagement with subtitled videos. Facebook reports that a captioned video increases view time by 12%. Not only that, but Facebook also reports that 85% of videos are viewed  without sound. For a bit of extra effort, there is a surefire way to increase your video’s engagement. Especially when Facebook autoplays videos without sound.

You can add subtitles automatically through both Facebook and YouTube, but there are also programs to allow you to create SRT files and upload them. To add subtitles to Facebook videos, click here. To Youtube, click here. Alternatively, you can add them straight to your video project as text titles.

Consider making your video a Featured Video

On your website, on your Facebook, on your YouTube… you can create a Featured Video that will be highlighted for people to watch first. If you are creating an introduction video to your company, telling an important brand story, or just want your current video to be seen longer, make it a featured video so it doesn’t get lost in your newsfeed or buried in your multitudes of 10 second videos or Lives of you eating pizza.

Facebook
Youtube

Consider creating a Call to Action

I’m probably kicking a dead horse, but, calls to action work. A call to action tells the watcher what to do next. Should they watch X video? Should they subscribe? Should they share? Should they tell a friend who ___? Should they visit your website? What is their next step. Often, telling someone what they should do prompts them to do it because it’s easy and requires no thinking beyond, “Should I or shouldn’t I?”

This could be a simple line in the description of your video “Check out our website for more awesome stuff!” or, if you’ve decided to add it before uploading, it could be an easy end of video screen with text saying “Subscribe!” . If you do want more than that I would recommend  baking the CTA into your video (with audio or something visual) is a good idea. So is a hyperlink overlay, see next item.

Consider adding annotations to your videos in YouTube

If you’ve ever watched a video on Youtube and as the speaker is mentioning something you should check out, a popup appears in the video, you’ve experienced an annotation or overlay. This is done in the YouTube Video Manager section and can be a great way to create calls to action, where you give an EASY “where to go next” option (literally, all they have to do is CLICK). Whether to your featured video, to subscribe to you, promote your website or sponsor another channel, this form of Call to Action is a great one.

Additionally, you can choose to highlight what you are saying in the middle of a video. If you are mentioning a product you sell in the video, consier linking to the product right then and there so if someone feels inclined, they can explore.

Check out this article for some great ideas.

And lastly,

Consider scheduling your videos

While some may subscribe to the “add it all in bulk, get it out there” mentality, I much prefer creating in bulk, and then choosing when I want to release.  This is also a good option if you find yourself uploading your video at 3 am. While some insomniacs might see your video, it’s possible that by the time the rest of the world goes to look, it might be lost in a sea of other content.

To schedule on Youtube you must be in their Partner Program.

Alternatively, if you do like to get it up in bulk, you can use Buffer to share at your leisure.

Buffer is a great way to do this if you use YouTube to post your videos, but then share them out to Twitter or Linked-in. With Buffer (or Hootsuite or many others) you can post them NOW, but not share them on to your other sites until you choose.

Take note, if you are doing it this way, I would recommend not sharing to Facebook as the Youtube shared videos do not get as many hits as the organically uploaded to Facebook videos. This is partly because Facebook ranks their own videos better, and that Facebook videos autoplay causing more people to watch.

 

Keep inspiring!

Katie

 

(Update 03/30/17 I should have added this to this post, ag! But it is now its own post. Check out “Adding a Custom Thumbnail” here.)

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Are you using Video Marketing? You’ll want to start after reading these 10 statistics.

photo by Carlos Muza on Unsplash.com
photo by Carlos Muza on Unsplash.com

After looking at A LOT of video statistics… I believe these are the most compelling. If you are doing video marketing- good job! I’m sure you have found it to be awesome and could give sway to some of these numbers. If you’re not, read through this list and I’ll see you on YouTube soon. 😉

1. Dr. James McQuivey, a Forrester researcher, estimates that one minute of video is equal to 1.8 million words.

One. Point. Eight. Million. Why say in 1,000 words, or in 1 picture when you can say it in an equivalent of 1.8 million words with a video that captures you, your company and your story?

2. Mobile video consumption rises 100% every year according to Youtube.

People are watching MORE video, not less. And they’re watching them on their mobile devices, especially on the go. They can’t watch you and learn about you if you’re not out there.

3. If you include a video on your landing page it can increase conversion by 80% according to Unbounce.

Are you convinced yet? If someone sees you somewhere, ends up on your page and there’s a video, they are 80% more likely to be picking up what you’re putting down. That means happiness for them, and money for you.

4. 92% of mobile video consumers share videos with others, according to Invodo.

If 92% of the people who watch videos on their mobile devices are sharing them, then the people who made the videos not only got the first person to see them, but started a chain where the consumer/watcher is volunarily passing the information along. Even if the original sharer does not take monetary action because of the video, they might (FOR FREE!) put it in front of someone who WILL take action.

5. According to Online Puplishers Association, 46% of users take some sort of action after viewing a video ad.

This is for a video that they didn’t even come to see. I’m guilty of it! There have been plenty of times where I went to YouTube to search for something, an ad came up and I found myself watching it to the end then looking to find the website or clicking on the video for more information. I never would have known said thing existed, but once I saw it, I was intrigued. Apperently I’m not the only one. Here’s a more in-depth look on this statistic: 26% searched for more info on the subject of the video, 22% visited the website named, 15% visited the company represented, and 12% purchased the specific product featured.

6. According to an Australian Retailer, real estate listings that include a video receive 403% more inquiries than those without.

Real estate agents, I’m looking at you. 4 times more inquiries gives you 4 times the opportunity for better offers, AND choice. Is there anything we value more in America than choice?

7. 1/3 of all online activity is spent watching video.

And in this day and age, we do A LOT of online activity. 1/3 of it is watching video? Think of the opportunity!

8. According to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or fewer.

Not to scare you, but yes, people will click away if they are not engaged. Our attention spans are quite small due to our options being infinite. Hopefully though, this should give you some incentive to be creative or get right to the point. Sometimes it’s quite freeing to increase that focus and decide what’s important. Think Twitter’s 140 character limit (no longer counting photos, yes!). Get to the point. Keep it simple. Make it awesome. Even so, 80% didn’t click away so all is not lost.

9. In an email, adding a video leads to a 200-300% increase in the click-through rate.

If you’ve captured emails from your site, you need to convert those leads into customers. How? By getting them to remember you by seeing your email, but also getting them to CLICK your email and seeing what you are offering. If a video leads to 2 or 3 times as many people opening my emails and possibly buying my stuff, I’m gonna add the video.

10. 85% of respondents who are already using video marketing found it fairly or extremely successful.

If none of the other statistics swayed you, consider this one. Of the people who are already using video marketing, a high majority, 85%!, have found it to be successul. Some even extremely successful. So if you’re a business, you can sit there, and continue to buy your ads in the paper, or put your face on a bill board, or hand out your brochures (do you consider these methods, think honestly, to be “extremely” or even “fairly” successful?) or, you can join the best and the awesomest on this electronic adventure that is video marketing. Yes, it can be scary, but there are all sorts of aides, guides and help out there. Plus, ya got me!

 

 

 

 

Don’t know where to start? Check out my Video Marketing DIY page. 🙂

 

Sources referenced:

Marketing Insider Group

Insivia

Video Brewery

Hubspot 

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