Getting “Gutsy” with Mayniax Branding. What I learned and what you should takeaway.

Aw, you're missing the fun visual hammer

Two days ago I sat down with Dave Murray, the spirited and passionate co-founder of Mayniax Branding.

This meeting had been preordained for awhile. Everywhere I went I was bombarded with “Oh! Have you met Dave yet?” “You should meet Dave!” “I know this guy Dave…”

Some things in life are just synchronistic, and after forever and an email,  I finally looked him up. And. Crazy crazy, but it turns out I DID know who he was because, da-tada-da, I had watched one of his videos.

I didn’t connect the words “Dave Murray” when people would say it, with the energetic red accessory sporting person that I had seen online.  But after making the connection, you wanna know what I did?

I watched more of his videos!

I got a good look-see at what this self-proclaimed “gutsy” guy was all about. I listened to his thoughts and his advice and I learned that he was my kind-of people. What I really learned, though, was that I DID wanna meet this guy.

I’m sharing this with you for two reasons.

1. What I got out of watching his videos told me a heck of a lot more about him than if I were to have just browsed his Facebook posts or only read his blogs. I learned that I liked his energy, and liked what he had to say. PLUS, the fact that he HAD videos told me things about him as well (that he’s up with the times and he values all of the benefits that video brings).  What a deal! I got to hear his voice, see his face, and learn what he had to say all before he knew anything about me. Can you imagine what it would be like if your potential customers got to fall in love with you (or at least make that first step. ;-P) before they even met you? Can you imagine fewer headaches because you don’t have to explain something over and over again because the person who is chatting with you now has already watched the video(s), knows you don’t do XYZ and self-selected herself in as your client? Or the client who wanted XYZ, saw that you don’t do that and self-selected himself OUT, creating more time and space for you to focus on your true client?

If I had watched Dave’s videos and thought, “eh, we’re not a good fit,” I could have saved us both the hour and a half of a meeting plus transportation time. But I saw his videos and thought, “I HAVE to meet this guy.”

The power of video.

2. Plug for Dave, Mayniax and Branding. I haven’t talked much about branding on this blog, as I know my personal brand is a work in progress. But it IS important! Who you are in your business NEEDS to be conveyed in everything. Especially when you move into the video realm. If you’re a fun person to work with in business, why would you act reserved and staunch in a video? The same goes for vice versa. If your business focuses on a male audience, why would you make videos about a female concern? If your brand is you wearing striking red sunglasses and a brilliant tie, why would you NOT include that in the video?

Dave is a master at the branding. He’s got a branding firm in Ann Arbor, Michigan, and as you can see, he’s figured out a way to OWN Google,

Wow. That’s a lot of red.

be known and get remembered.

That’s what we want. Who are you as a company? Are you representing that consistently to the point where you are KNOWN? Then a little visual trigger or set of words will get someone thinking back to you?

When people are thinking of us, they are thinking of ways they can use us, or when that person they know expresses a need, the connections abound.

When you are clear and your message is clear, your videos and other marketing become clear. Then the path toward your ideal clients become clear as well.

Still-working-on-a-fun-sign-off-like-“stay-gutsy”,

Katie

 

Check Dave out on Youtube. Twitter. Facebook. Instagram. His Website.

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NEWSFLASH! Your video doesn’t need to go viral to work

We refrain from posting our videos because we wonder, “Who would watch this?”

“No one will share this.”

“What if my video only gets 10 views?”

All valid concerns… if misguided. You’re right! You probably will not get shares on every video, especially if you’re doing it yourself. AND, yes, some of those videos will have minimum views, BUT that’s okay.

Because you know what?

You don’t need THE WORLD to watch your video and you don’t need EVERY VIDEO to reach the world. Sometimes, all it takes is one.

This video (above) had around 12 views (it still has less 200) when the RIGHT couple saw it.  (below)

In this example, the Pool Guy sold a SIX FIGURE pool from a poorly viewed, low budget video.

It’s OKAY! It’s okay if you don’t reach millions, or even thousands. The goal is to reach the RIGHT people. The goal of video marketing, is to speak to YOUR customers, your potential customers and your Target Market as a whole.

Think about it, you’re not trying to sell your product to the whole world and all its demographics, are you? Then you don’t need to worry about selling your videos to them all!

There is something to say about creating videos that appeal to a wide range of people who will share the videos and, somewhere along the lines, the right people will see it etc etc, but not every video will  be viral; they don’t have to be. How many videos does the average viral video person post before they get the viral one? Do all of their videos go viral after? I think we forget to think about that. Yes, that can work, but more often, it’s the smaller connections that work best.

Would you rather 10,000 people who don’t care about what you’re saying click on your video? Or the 100 people who are super invested and end up buying something from you?

That one video, with 3 views could be viewed by someone on the fence about whether or not they want your service, but once they see the video, they are sold. And this could happen over and over. (With no more effort on your part, at least for the original videos).

It’s not about the amount of views. It’s about the right views.

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The Number One thing you can do in Video Marketing

photo by Jay Wennington on Unsplash.com
photo by Jay Wennington on Unsplash.com

This is a quick blurb. It won’t take me very long to share this best bit of Video Marketing wisdom. It also happens to be the same wisdom that exists for all adventures and activities in life that are worth while.

You ready?

Start.

Yup.

That’s not me starting my blog, that’s me telling YOU to START.

THAT’S the biggest and best thing you can do! What do they say, an ounce of action is woth a pound of ton of theory? (Ralph Waldo Emerson)

Don’t know how to do it? Doesn’t matter, I know you can figure out, just START. Pick up your phone, turn it to selfie and start talking. That was awful? What was awful about it? Delete it and fix what you didn’t like.  Or don’t, and post it to Instagram live. Sign yourself up for YouTube. Sign yourself up for Vimeo. Watch a tutorial. OR DON’T. Just think about what you want to share with the world and your clients, talk about it, and film yourself doing so. THEN figure out which tutorials you need. As you do it, your videos will get better. You’ll figure out how to make or buy a logo or intro. You’ll know exactly what to look up when you have something to play with and figure out how you want to adjust it. There are video editors EVERYWHERE. They come equipt on most computers, you can buy apps on your phone and Youtube even has an editing platform.

Another thing they say is, “You can’t steer a parked car.” (Michael Hyatt?) In this case, you have to start doing the STUFF to get better at the STUFF.

Like anything you first begin, it will be rough. That’s just a part of the learning curve and life, really.

But it will be worth it, you’ve seen the statistics.

“Well begun is half done.” (Aristotle)

“The secret to getting ahead is getting started.” (Mark Twain)

“The Journey of a Thousand Miles begins with a Single Step.” (Lao Tzu)

Etc Etc. You get me.

Just do it, okay?

 

 

 

 

 

And always, if you REALLY don’t wanna do it yourself, you can hire me. Just throwing that out there.

 

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How to get done what you say you’re going to get done for Social Media Marketing

photo by Alejandro Escamilla on Unsplash.com
photo by Alejandro Escamilla on Unsplash.com

You’ve heard it before. It’s not new advice. But where you’ve probably tried to use it, in some fitness arena, or with your New Year’s Resolutions, you might not have thought to use it with your social media strategy.

Alright, alright. What is it already? you may ask.

For whatever it is you want to do, Find someone to hold you accountable. Better yet, lots of someones. A group. Something.

We make promises to ourselves, yet somehow these promises are so easy to back out of. I’m suggesting that, whatever first task you want to take with your social media marketing strategy,  or your video marketing strategy, you tell people. Tell your friends, tell your alliances, tell your book group. (Side note: finding a group of small business owners to network with is a great idea, and would be the PERFECT group to tell. Local Marketing groups, Chamber of Commerce, Mastermind etc).

The more people who know about what you are going to do, the stronger the push.

Did you ever do the homework in high school when it was an optional thing? When you knew that doing it would help you learn the material or get a good grade on your test, yet no one was going to check that you did it? Maybe a few times… How about when you knew the teacher was going to look it over? When you were going to be graded on it? Even if it wasn’t something important to do, when, if you didn’t do it, you’d have to say you didn’t in front of the whole class? I’ll bet you did a lot more of the assignments from the latter.

When we grow up, these tendencies don’t go away. But suddenly, we become the ones to whom we are accountable because we don’t always have that authority figure or our peers to keep us in check.

I know it’s more work for you, but voluntarily enlist accountability buddies to keep you on the line. Eventually, it will become another habit and you won’t need the push, but changing is hard. Doing is hard. Starting is hard.

If you say to your people, “I’m going to post one blog a week. Be on the lookout for it every Thursday. If you don’t see it, I want you to ask me about it,” you’ve packed yourself so nicely into actually writing that blog, or doing that video, or sharing a graphic, or having a podcast or whatever.

Tell them WHAT you are going to do.

Tell them WHEN they should see what you’ve done.

Tell them to ASK you about it if they don’t see it.

Even if they never ask, the thought of someone asking might prompt you to just frickin’ do it. I’m sure we all have little time wasters that we do when we could be doing something else (It’s browsing Facebook for me. For you it could be a game, Netflix or Twitter). Some of that is good, but I’m sure we don’t just do “some” of that. Let’s kick our butts into gear, yes, perhaps with a little shaming, and get ourselves going.

It has worked for me. I’ve been running for nearly 3 years because I didn’t want to disappoint my Mastermind group, and I’ve begun sharing Tutorials on Tuesdays and Blogs on Thursdays (kept accountable again by my Mastermind group) to keep myself focused. I know you can do the same.

If you want to do this, but you don’t feel you have any accountability buddies, I’ll be it for you! Email me at katiecurtisvideomarketing@gmail.com or DM (direct message) me on Facebook. Let’s get you rocking your Social Media Marketing Strategy!

Happy Days everyone!

 

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10 Tips for taking videos of people at a Trade Show

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Today I received a question for advice about making people feel comfortable taking video of them at a trade show. After having done quite a bit of that, here are my suggestions!

  1. The best way to ask is to do so confidently, clearly and with a smile. People are inclined to help, especially if you seem to know what you are doing.
  2. Also, ask them individually. If you ask in a general group, you’re more likely to get a collective “no”, even for those who might be open to it.
  3. You ARE going to run into people who are going to say no. To that you can ask,  “Are you sure?” or say “It would really help us.”  Sometimes that changes their minds, but not always, so those people, just let be.
  4. Since you asked individually though, if there are more people in the group, ask them!
  5. If someone is on the fence, (they are slow to respond, or seem to be weighing their options) you can reassure them by saying, “Don’t worry! I can always edit or delete it.” In this tech era, it’s so easy to cut out the bad parts or even delete and start over.
  6. BEFORE you have gotten a “yes” make sure all of your equipment is ready. Have the camera (and mic) turned on, have your batteries charged or changed and have the shot somewhat set up in your head. It helps with the follow through. Make it as easy as possible for them, and if they’re not awkwardly standing around waiting for you, the video will end up more natural.
  7.  If they’ve said “yes”, to make them feel more comfortable, have them to look AT or talk TO you. Looking directly at the camera can be intimidating. But if you are right behind it smiling encouragingly, asking questions, getting them engaged, they will do well.
  8. Give them a direction. Just turning the camera on them is a sure fire way to produce a “deer-in-headlights.” Have them say their name, company and give them a question to answer. “What do you do?” “What does your company do?” “What is your newest product?” etc. Then you can let them go where they will or direct the video with more questions.
  9. Get their information. After doing videos, however reluctantly, most companies and people are thrilled to have the publicity, and will watch or share the video. However, if they contact you that they have a problem with it (the employee was not actually allowed to do one), make sure you’re respectful and take it down.
  10. Lastly, be sure you thank them! It’s strange to be on camera, to see ourselves, hear ourselves and know others are watching as well. Those brave souls who gave an impromptu video for you deserve some kudos!

Good luck to you all! Hope this helps, and if you have any  more questions, I’m here with answers. 🙂

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