• Branding,  Business,  Facebook,  Marketing,  Social Media Tips

    Do this one simple thing to increase engagement in your marketing

    This is going to be SO obvious, so intuitive and so straightforward that some of you might want to just click away right now because you’re going to roll your eyes at me. (Okay, clarification, it’s not just “do a video”, so don’t get your panties in a twist, although that IS a solid suggestion…) One of the best ways to increase engagement in your marketing is to… feature other people. One of my BEST performing videos on Facebook was this one: Everyone who made their way into the video shared and tagged themselves. Any time you can interview someone (and let them know where the content is posted so…

  • My Story

    What is my “Why”, and what is YOUR “Why”?

    Why do you do what you do? And the answer is not “for money”. At the core of it, WHY do you do… anything? Everything? What you’re doing? Here is my answer to that question. In case you were interested. 😉 Happy #VlogsonSaturdays y’all!   Slowly but surely, I am getting on track and figuring out the best way to get regular content out there. Stick with me, peeps, we’ll get it!   To knowing what’s in Focus, Katie       Thank you Simon Sinek! (To see the #TED talk, visit here: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action#t-149616) Also referenced is the book “The Science of Getting Rich” by Wallace Wattles. Here is a…

  • Life,  Philosophy,  Updates

    Thank you 2017, Hello 2018!

    One year ago today I launched “Inspired Video Marketing” as my full time gig. (Okay FINE, hecklers, it wasn’t called “Inspired Video Marketing back then). I don’t remember what thoughts I had going into it. What I DO remember is that half of January 1, 2017 was spent on my bed, listening to an audiobook, wondering what the heck I had done in quitting my full time job to pursue video marketing. I remember being scared, I remember needing to go through the “What’s the worst that can happen?” exercise. I also remember being hopeful. We all dream of doing that one thing, of not being beholden to someone else,…

  • Business,  Life,  Meet the artist,  Philosophy,  Sample work,  Updates

    10 Legendary Lessons on Video Chronicling a Legendary Pool

        This summer has been a whopper! You all know that after having worked Pool Construction for 3 years while doing Video Marketing part time, I made the leap to video full time January 1 of this year. Somehow this summer I ended up marrying the two and have been chronicling the making of a Legendary Escape these last 4 months. (For info on what a Legendary Escape is, click here) Each day, my cameras, tripods, mics and I would commute or carpool the 1 1/2 hours to this Legendary site and capture the magic unfolding while, yes, helping out as needed. The goal was and is to make…

  • In the industry,  Video Marketing 101,  Video Marketing Tips

    8 Great Resources for your Video Marketing Endeavors

    I love lists. I also love well thought out resources that make life so much easier because when you have a question or need something done, you know they are there. To combine these loves, I have put together a list for you all of my top favorite resources I use in regards to my video marketing. 1. Video Blocks If you are doing your own videos (you yourself, or someone in the office dedicated to it), this website is a great steal for some stock footage, aka, something you don’t want to have to go out and shoot yourself. Note, because of the great deal, they do a lot of…

  • Business,  Facebook,  Marketing,  Social Media Tips,  Video Marketing 101,  Video Marketing Tips,  YouTube

    PLEASE DEAR GOD choose “Custom Thumbnail”

    A few (several?) weeks ago I posted a blog called “5 Things to consider while uploading your video”. And I cannot believe myself that I forgot to talk about Custom Thumbnails. D’OH! I think it’s okay, because “custom thumbnails” really should have its own blog anyway. So there. A thumbnail is the image you see a video as when you are scrolling on your screen. If you’ve spent ANY time on the internet interacting with videos, you might have noticed that sometimes, this cover image  NEVER even appears in the video. Back in the day, this confused me. I’d be waiting for the introduction picture to flash because back in…

  • Branding,  Business,  Marketing,  Meet the artist,  Philosophy,  Video Marketing Tips

    Getting “Gutsy” with Mayniax Branding. What I learned and what you should takeaway.

    Two days ago I sat down with Dave Murray, the spirited and passionate co-founder of Mayniax Branding. This meeting had been preordained for awhile. Everywhere I went I was bombarded with “Oh! Have you met Dave yet?” “You should meet Dave!” “I know this guy Dave…” Some things in life are just synchronistic, and after forever and an email,  I finally looked him up. And. Crazy crazy, but it turns out I DID know who he was because, da-tada-da, I had watched one of his videos. I didn’t connect the words “Dave Murray” when people would say it, with the energetic red accessory sporting person that I had seen online.…