Are you using Video Marketing? You’ll want to start after reading these 10 statistics.

photo by Carlos Muza on Unsplash.com
photo by Carlos Muza on Unsplash.com

After looking at A LOT of video statistics… I believe these are the most compelling. If you are doing video marketing- good job! I’m sure you have found it to be awesome and could give sway to some of these numbers. If you’re not, read through this list and I’ll see you on YouTube soon. 😉

1. Dr. James McQuivey, a Forrester researcher, estimates that one minute of video is equal to 1.8 million words.

One. Point. Eight. Million. Why say in 1,000 words, or in 1 picture when you can say it in an equivalent of 1.8 million words with a video that captures you, your company and your story?

2. Mobile video consumption rises 100% every year according to Youtube.

People are watching MORE video, not less. And they’re watching them on their mobile devices, especially on the go. They can’t watch you and learn about you if you’re not out there.

3. If you include a video on your landing page it can increase conversion by 80% according to Unbounce.

Are you convinced yet? If someone sees you somewhere, ends up on your page and there’s a video, they are 80% more likely to be picking up what you’re putting down. That means happiness for them, and money for you.

4. 92% of mobile video consumers share videos with others, according to Invodo.

If 92% of the people who watch videos on their mobile devices are sharing them, then the people who made the videos not only got the first person to see them, but started a chain where the consumer/watcher is volunarily passing the information along. Even if the original sharer does not take monetary action because of the video, they might (FOR FREE!) put it in front of someone who WILL take action.

5. According to Online Puplishers Association, 46% of users take some sort of action after viewing a video ad.

This is for a video that they didn’t even come to see. I’m guilty of it! There have been plenty of times where I went to YouTube to search for something, an ad came up and I found myself watching it to the end then looking to find the website or clicking on the video for more information. I never would have known said thing existed, but once I saw it, I was intrigued. Apperently I’m not the only one. Here’s a more in-depth look on this statistic: 26% searched for more info on the subject of the video, 22% visited the website named, 15% visited the company represented, and 12% purchased the specific product featured.

6. According to an Australian Retailer, real estate listings that include a video receive 403% more inquiries than those without.

Real estate agents, I’m looking at you. 4 times more inquiries gives you 4 times the opportunity for better offers, AND choice. Is there anything we value more in America than choice?

7. 1/3 of all online activity is spent watching video.

And in this day and age, we do A LOT of online activity. 1/3 of it is watching video? Think of the opportunity!

8. According to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or fewer.

Not to scare you, but yes, people will click away if they are not engaged. Our attention spans are quite small due to our options being infinite. Hopefully though, this should give you some incentive to be creative or get right to the point. Sometimes it’s quite freeing to increase that focus and decide what’s important. Think Twitter’s 140 character limit (no longer counting photos, yes!). Get to the point. Keep it simple. Make it awesome. Even so, 80% didn’t click away so all is not lost.

9. In an email, adding a video leads to a 200-300% increase in the click-through rate.

If you’ve captured emails from your site, you need to convert those leads into customers. How? By getting them to remember you by seeing your email, but also getting them to CLICK your email and seeing what you are offering. If a video leads to 2 or 3 times as many people opening my emails and possibly buying my stuff, I’m gonna add the video.

10. 85% of respondents who are already using video marketing found it fairly or extremely successful.

If none of the other statistics swayed you, consider this one. Of the people who are already using video marketing, a high majority, 85%!, have found it to be successul. Some even extremely successful. So if you’re a business, you can sit there, and continue to buy your ads in the paper, or put your face on a bill board, or hand out your brochures (do you consider these methods, think honestly, to be “extremely” or even “fairly” successful?) or, you can join the best and the awesomest on this electronic adventure that is video marketing. Yes, it can be scary, but there are all sorts of aides, guides and help out there. Plus, ya got me!

 

 

 

 

Don’t know where to start? Check out my Video Marketing DIY page. 🙂

 

Sources referenced:

Marketing Insider Group

Insivia

Video Brewery

Hubspot 

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Prime-Zoom-Telephoto-Wide Angle-Macro OH MY!

While messing around with my camera, and checking out another photographer/videographer’s equipment (CAMERA AND LENSES PEOPLE), I realized that I finally know what all the funny little photography jargon means, yay!

That has given me some inspiration to distill it down, and pass on some of the knowledge. Today, I’d like to explore the words I threw up in the title. Prime. Zoom. Telephoto. Wide Angle. Macro. What all these words have in common is that they are types of SLR/DSLR lenses.

(For the record, DSLR stands for Digital Single Lens Reflex. The SLR is the film version.)

Forgive my crude attempt at a graphic
Forgive my crude attempt at a graphic

In my A+ worthy art above, I’m showing a somewhat visual idea of the categories of lenses.

A Wide Angle is somewhat how it sounds. You get a… Wide Angle. Usually from 18mm to 35 and anywhere in between, you get full shots. This would usually be some sort of landscape or establishing shot. If you wanted to get all of a building in your one photo/frame, this would be your best option.

A Telephoto lens, some argue is 70mm and above, others, 135mm and above. This zooms you in on the action. With the wide angle, you’ll see the entire school building from your vantage. With the Telephoto, you’ll see the student on the lawn reading her Psychology text.

In between these two types fall the standard lens. The goldilocks of the two, it’s of neither extreme.

 

Now that you know the two big types of lens (we’re bypassing Standard and we’ll get to Macro in a bit), there are two different ways we can have both of these lenses.

A Prime lens has one size. 55mm. 70mm. 400mm. This means if you want to get more of something, or less of something in your shot, you have to physically move. The benefit to this is that you must contemplate your composition more carefully and you can get better aperture with a smaller budget (more on this in a later post), the downside… you actually have to move.   A prime lens can be a wide angle, a prime lens can be telephoto.

A Zoom lens allows you to, well, zoom in on your image with the camera lens. You can start wide, and zoom with the camera to focus on an aspect in the scene. This type can be a bracket of Wide Angle, Telephoto or a mix of the two.  My first camera kit came with an 18-55mm camera. This WOULD NOT be considered both Wide Angle and Telephoto, although I now have a lens that spans from 18-135mm, and this WOULD be both.

I put the “Macro” lens outside of the quadrants because while it’s usually a prime lens, there is debate about it’s actual definition, and you can get a Macro lens in any combination of Prime, Wide Angle, Standard, Zoom (not usually but I’ve seen it advertised) and Telephoto. The Macro lens is best understood as having a 1:1 ratio, where the image on the sensor equals in size the object being photographed. Basically, you can get really close to stuff and have it in focus. Like a magnifying glass. But cooler. Again, there are all sorts of definitions and it’s not super clear (with every company throwing “Macro” on its lens like food companies are throwing “gluten-free” on their products).

I hope this cleared up a bit for you, comment if you have any questions, or if I can make anything more clear. 🙂 Have a great day everyone!

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