When most business owners think about investing in video, they’re probably picturing content for Instagram, a promotional video for their website, or maybe a few clips showing off their services. And those are all great ways to use video! But there’s another way to put video to work for your business that you might not …
You’ve invested in video content for your business, you’re using it across your website and marketing(opens in new tab), and it’s doing its job. But at what point does that footage need an update? There’s no set expiration date for business videos. Some can stay relevant for years, while others need refreshing much sooner. And …
If you’ve ever hired a videographer, you’ve probably wondered what happens to all the footage that doesn’t show up in the finished video. Maybe you filmed for 3 hours and ended up with a two-minute video. Or maybe you spent a whole day filming, and somehow all that footage turned into a few short videos …
When people find out I’m a videographer, they usually picture the fun parts of the job – travelling to different places, flying drones, filming beautiful locations, and the creative experimentation leading to the finished video. But what people don’t always see is everything this career has quietly taught me along the way. When I first …
If you’ve ever asked a videographer for a 30-second video, there’s a good chance you’ve thought: “It’s only 30 seconds. It shouldn’t cost that much, or take that long… right?” WE GET IT. Thirty seconds doesn’t sound like much. You can scroll through three TikToks in that time. You can microwave leftovers in that time. …
Honestly, I don’t think most business owners struggle with content because they’re bad at it. I think a lot of people are just making it way harder for themselves than it needs to be. There’s so much pressure to constantly be original, post perfectly, say the right thing, keep up with trends, and somehow magically …
When a video doesn’t perform the way you hoped, it’s really easy to blame the editing. Maybe the cuts weren’t smooth enough. Maybe the pacing felt off. Maybe it just didn’t look as polished as you wanted. So what do most people do? They focus on fixing the edit. But that’s usually not where the …
A lot of business owners aren’t struggling because they’re not creating enough content…They’re struggling because they’re creating the wrong mix of content. Not every video is supposed to do the same job. And once you understand this, everything starts to make a lot more sense. There are really just 3 types of videos your business …
I used to think being “ahead” in content meant always posting. Always planning. Always editing. Always thinking about the next idea before the current one even went live. And while that sounds productive… it’s exhausting. If you’re a creative whether you’re a videographer, business owner, designer, writer, or content creator, you’ve probably felt it too. …
If I were starting my business from scratch today, no audience, no content library, no fancy setup… I wouldn’t start with a viral Reel or a perfectly polished brand video. I’d start with something much simpler. Here’s the thing no one tells you at the beginning When you’re starting or restarting a business, video feels …
