When most business owners think about investing in video, they're probably picturing content for Instagram, a promotional video for their website, or maybe a few clips showing off their services. And those are all great ways to use video! But there's another way to put video to work for your business that you might not …
If you’ve ever hired a videographer, you’ve probably wondered what happens to all the footage that doesn’t show up in the finished video. Maybe you filmed for 3 hours and ended up with a two-minute video. Or maybe you spent a whole day filming, and somehow all that footage turned into a few short videos …
If you've ever asked a videographer for a 30-second video, there's a good chance you've thought: "It's only 30 seconds. It shouldn't cost that much, or take that long... right?" WE GET IT. Thirty seconds doesn't sound like much. You can scroll through three TikToks in that time. You can microwave leftovers in that time. …
Honestly, I don’t think most business owners struggle with content because they’re bad at it. I think a lot of people are just making it way harder for themselves than it needs to be. There’s so much pressure to constantly be original, post perfectly, say the right thing, keep up with trends, and somehow magically …
A lot of business owners aren’t struggling because they’re not creating enough content…They’re struggling because they’re creating the wrong mix of content. Not every video is supposed to do the same job. And once you understand this, everything starts to make a lot more sense. There are really just 3 types of videos your business …
If there’s one thing we can count on in 2026, it’s that social media is about to look very different. Not in a scary “the algorithms are out to get us” way, more like, the rules are shifting, people are changing what they want, and the stuff that used to work just… doesn’t hit the …
Marketing advice is EVERYWHERE. Scroll through Instagram for five minutes and you’ll find someone telling you what you should be doing: post more, sell harder, mimic the big players, go viral, etc. But for small businesses, that kind of thinking can do more harm than good. Because your business? It’s built on connection, not cookie-cutter …
Running a small business sometimes feels like playing 20 questions with your audience. What do they really care about? What makes them buy? Why did they click that post but ignore the other one? Customers are telling you what they want all the time through their clicks, comments, and even the way they interact with …
Creating marketing videos for your small business used to feel like a major production. And to be honest… between coming up with ideas, writing scripts, filming, editing, and trying to post consistently, it’s A LOT. The good news is, AI tools for video creation can help you create better marketing videos without replacing human creativity. …
Creating marketing videos for your small business used to feel like a major production. And to be honest… between coming up with ideas, writing scripts, filming, editing, and trying to post consistently, it’s A LOT. The good news is, AI tools for video creation can help you create better marketing videos without replacing human creativity. …
