When most business owners think about investing in video, they're probably picturing content for Instagram, a promotional video for their website, or maybe a few clips showing off their services. And those are all great ways to use video!
But there's another way to put video to work for your business that you might not have considered.
How Thatcher Chiropractic Is Putting Video to Work
We had the opportunity to work with Thatcher Chiropractic(opens in new tab) to create a series of short exercise demonstration videos for their patients.
The idea was pretty simple. There are certain exercises their team regularly recommends to patients. And while demonstrating those exercises is an important part of helping patients understand what to do, it also takes time, especially when you're walking different people through the same movements throughout the day.
SO, we filmed the demonstrations and created videos that patients could access directly through Thatcher Chiropractic's website.
Now, instead of relying on a one-time demonstration or trying to remember exactly how an exercise was performed, patients have something they can go back and watch whenever they need a reminder.
And for the team at Thatcher Chiropractic, those videos have helped save valuable time during their workday.
It's a relatively simple use of video, but one that continues to be useful long after filming.
Now, Think About How This Could Work for Your Business
The same idea can work for so many different types of businesses, too.
Think about the questions you answer almost every day. Or the processes you find yourself walking clients through repeatedly.
Maybe you're a service provider who regularly explains what clients should expect before their first appointment. Maybe you own a business where customers often need help understanding how to use a product. Or maybe your team spends a surprising amount of time explaining the same steps to new clients.
Those are all opportunities to create helpful video content.
Here are a few examples:
- Service-based businesses: Short videos explaining what to expect before an appointment or how to prepare for a service.
- Fitness and wellness professionals: Demonstrations clients can refer back to between sessions.
- Product-based businesses: Tutorials showing customers how to use, care for, or maintain their purchases.
- Consultants and coaches: Videos answering frequently asked questions or walking clients through common processes.
- Businesses with new client onboarding: Welcome videos explaining what happens next and where to find important information.
Once those videos are created, they're there for you to use whenever someone needs them. No need to film a new explanation every time the same question comes up.
Of course, some videos will need updating as your services or processes change. But a well-planned video can remain useful for a long time.
So, What Could You Film for Your Business?
If you're considering investing in video, here's something worth thinking about before your next filming session:
What's something you find yourself explaining, demonstrating, or answering repeatedly in your business?
It could be a question customers ask before booking, a process you walk every new client through, or something people often need help remembering afterward.
Now imagine having a short, easy-to-follow video you could send them whenever they need it.
It doesn't necessarily need to be a big production, either. Sometimes a few thoughtfully planned videos that solve a specific problem can be some of the most useful content you create.
So, if you're already planning a filming session for your business, it might be worth adding a few of these practical videos to your shot list.
Let's Make Videos That Work for Your Business
At Inspired Video Marketing, we love creating videos that help businesses show people what they do. But we also love finding practical ways to make video useful for the people running those businesses.
Have an idea for a video that could make your workday a little easier?
How Often Should a Business Update Its Video Content?
Leave a Reply