• Cameras,  In the industry,  Video Editing Tips

    Why and When would we use a Two Camera Shoot?

    I just got asked this question “I’ve noticed a lot of people using two cameras including a shot of themselves on the side when they’re actually facing the other camera, why?” Great question! And it’s one I’ve taken for granted. My answer was, “I do it because it looks cool!” But that’s not entirely accurate. Why does it look cool? Because it accomplishes something. Things make us feel certain ways BECAUSE there are deeper meanings, usually subconscious ones as  to why we like them and why they resonate.  “That movie made me emotional!” – it sure did, but why? Because of the music, the timing, the way the shots were…

  • Business,  In the industry,  Video Marketing Tips,  YouTube

    What is Vlogging?

    So you don’t have to watch me ramble for 2 1/2 minutes, vlogging is just a video blog. Instead of reading the content, you are watching it. Most vlogs take place using a computer webcam or in a situation that LOOKS like a computer’s webcam, but sometimes the person is on site, narrating something. You’ll find a lot of vlog style videos on Youtube.   For a small business to get into vlogging, I recommend you find some nice lighting (like by a window) and share a bit about who you are, what you do and why you do it! Then, if you have any frequently asked questions, you can…

  • In the industry,  Video Marketing 101,  Video Marketing Tips

    8 Great Resources for your Video Marketing Endeavors

    I love lists. I also love well thought out resources that make life so much easier because when you have a question or need something done, you know they are there. To combine these loves, I have put together a list for you all of my top favorite resources I use in regards to my video marketing. 1. Video Blocks If you are doing your own videos (you yourself, or someone in the office dedicated to it), this website is a great steal for some stock footage, aka, something you don’t want to have to go out and shoot yourself. Note, because of the great deal, they do a lot of…