Don’t do THIS with your Social Media Videos
I see this mistake made with business's social media video posts. And their photo and text posts too. Don't do this!
Guest Appearance on “So That’s My Business”
Because it's by us sharing what's authentically us, and us consuming some organization's authentic content that we can start to attract each other and find our tribe.
Get More and Better Work Done : 5 Takeaways from Cal Newport’s “Deep Work”
There are two abilities necessary for success in the New Economy: the ability to quickly master hard things and the ability to produce at an elite level. Both depend on your ability to perform deep work.
Consistency > Perfection with Video
I think it’s a common desire, the elusive “Being Discovered”. The thought goes, “If I put forth this ONE. PERFECT. THING. someone will see it and notice me. I will be whisked away into stardom and fame befitting my awesomeness.” I’m not here to crush all your dreams. There is always that CHANCE. And, there is always a chance that you will score a winning lottery ticket. Or get found as a face fit for a magazine. Maybe you’ll go viral and get featured on “Ellen”. Or something! I’m not saying being discovered is bad or wrong or undesirable. Heck, many big names are big BECAUSE they were “discovered” and…
You can add extra urls to your Instagram Account with this one tool
It’s so annoying to try to link to something in an Instagram post (a blog referenced, a vlog, a product…) and suddenly remember that the url won’t be live and someone will need to type that web address into their browser to see it because it’s not a hyperlink. My guess is that Instagram wants to keep you scrolling and not have you wandering down the rabbit hole, clicking on links in all the posts. Perhaps it’s for a more streamlined content consuming experience. Either way, it’s a bit annoying, and further annoying that if you had wanted to feature a particular link, you would have to erase the one…
I Want to add Music to my Videos – How Do I Do That? (iPhone/iPad)
I’ve gotten this question from enough business owners / solopreneurs that I think it’s worth writing a blog to address it. Now, with all of the technology out there, everyone seems to have their own system. Some of us edit on Macs. Some on PCs. Some film and edit on phones or tablets, which leads to both iPhone and Android processes. For simplicity, this article is only showcasing how to add music to videos you are editing on your iPhone. If you edit on your computer in iMovie, I will create a separate blog for that, in the meantime I do have this video about editing in general in iMovie.…
What does “User-Generated Content” Mean?
According to our trust-worthy friend, Wikipedia, (take THAT teachers who told me I couldn’t site Wikipedia) “User-generated content (UGC)… is any form of content, such as images, videos, text and audio, that have been posted by users on online platforms such as social media and wikis.[“ How does this differ from “content” in general? The difference is between YOU as your brand photographing or filming, and one of your fans turning the camera on themselves and posting it. Of course it depends on who’s talking. If you posted your video to Youtube, according to Youtube, your video would be considered “User-Generated Content”. Same if a news-station were to use videos filmed by someone outside the agency…
Should I hire a videographer for my event?
It’s a difficult decision to decide if it’s worth the cost to hire a videographer for your event. In the effort of making things simpler, I made a flow chart! (Ooh! For the record, if you’re wondering about a photographer for your event, this flowchart works the same- just exchange for the right lingo.) I’ve broken it down into three outcomes: You forgo having any media coverage You locate a volunteer or encourage attendee content You hire a professional videographer (in any range of skill) It would be inaccurate and quite leading to say “hiring a videographer is the answer in every scenario”. It just isn’t! However, there are a…
Video Marketing Inspiration: Create a space you love
“I don’t want to do a video, my space is a mess” I get this a lot. And I get it! I look back on old videos where I “Just did it” because I was being pressured (Hi Sandi. 😉 ) and while it was good to get the video out there, I cringe at my background. How messy and unprofessional! There have been times where I too, have declined to do a video because my background was just SO not compelling. Ugh! So how do we rectify our feelings about our surroundings and our feelings about our videos? I know someone (*cough* Sandi, I’m looking at you again!) would …
What does the “Inspired” stand for in “Inspired Video Marketing”?
“A moment’s insight is sometimes worth a life’s experience” – Oliver Wendell Holmes, Sr The day I woke up and was to meet with my resident agent to sign my business LLC, I had no idea what my business would be called. For the past 2 or 3 years, I had been working part-time doing videos and video marketing, not really with a name, but calling it “Katie Curtis Video Marketing” for lack of anything else and because there was pressure on me to call what I did something. Aaaaand I kind of hated that name. Scratch that, I hardcore hated the name. It still makes me go “ick” to…