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Business

Reels vs. TikTok vs. YouTube Shorts Banner

Reels vs. TikTok vs. YouTube Shorts: Where Should Your Business Be?

The internet's IN LOVE with short videos, and it's hard to ignore the phenomenon that has taken over our screens. You can't scroll for long without seeing one. The big question is, with Reels, TikTok, and YouTube Shorts all out there, how do you pick the best platform for your business's videos? Let’s figure out …

Read moreReels vs. TikTok vs. YouTube Shorts: Where Should Your Business Be?
Artificial intelligence in Video Marketing

The Real Deal with AI in Video Marketing

AI is stepping up its game, and video marketing is totally getting onboard with all these changes! Now, some of us might be a little nervous about what that means. The real question is: Is it going to be a game-changer or will it do more harm to us?  Let's break it down - the …

Read moreThe Real Deal with AI in Video Marketing
Video marketing predictions in 2025 of Inspired Video Marketing Michigan

What to Expect in Video Marketing in 2025: Our Predictions

2025 is here! Can you believe it yet? While we're still figuring out our New Year's resolutions, the world of video marketing is already evolving but one thing still remains: video marketing is here to stay. According to LocaliQ, nearly 60% of small businesses are already using short-form video platforms like TikTok and Instagram Reels. …

Read moreWhat to Expect in Video Marketing in 2025: Our Predictions
how to boost your sales with video marketing

Video Marketing Tips To Boost Your Sales

You've been diligently creating videos for your business, but it feels like they're not making a significant impact on your bottom line, sound familiar? You've even spent hours filming, editing, and uploading, only to see a disappointing number of views and little to no sales. Many businesses struggle to turn video content into REAL sales. …

Read moreVideo Marketing Tips To Boost Your Sales

The Ultimate Guide to Choosing the Right Videographer for Your Business

As we know it, videos are everywhere these days. You scroll through social media and see eye-catching product demos. You land on a website and get hooked by a company story. Videos are powerful tools for businesses, but with so many videographers out there, how do you find the perfect fit for your next project? …

Read moreThe Ultimate Guide to Choosing the Right Videographer for Your Business

Testimonial Thursday Spotlight: Daren & Deanna Baker

Hey, everyone! It’s time to shine a spotlight on some incredible people in our Thursday Testimonial series. Today, I want to express my gratitude to the dynamic duo, Daren and Deanna Baker from DBaker Designs. It’s always heartwarming to receive kind words and recognition from such awesome people! Bakers, I am surprised every time I …

Read moreTestimonial Thursday Spotlight: Daren & Deanna Baker

Testimonial Thursday: Julie Quick’s Review

I hired Katie to edit a video that I recorded myself, that was to serve as a lead magnet on my website. And overall, the experience was wonderful.

Read moreTestimonial Thursday: Julie Quick’s Review
Dr Bill says "I can't recommend her enough"

Testimonial Thursday: Dr. Bill Thatcher

The energy that she brings to every project is just INSPIRING.

Read moreTestimonial Thursday: Dr. Bill Thatcher
There's a thumbs up next to a cool coffee video still and a thumbs down next to a dog post

Don’t do THIS with your Social Media Videos

I see this mistake made with business's social media video posts.
And their photo and text posts too. Don't do this!

Read moreDon’t do THIS with your Social Media Videos
It's the pink starburst with the words "So that's my business" on it on top of a phone showing pictures of Leslie and Katie

Guest Appearance on “So That’s My Business”

Because it's by us sharing what's authentically us, and us consuming some organization's authentic content that we can start to attract each other and find our tribe.

Read moreGuest Appearance on “So That’s My Business”
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So excited to be gearing up for another video with So excited to be gearing up for another video with @freedomhousedetroit . I haven't been taking on a lot of work with the new bebe, but some jobs with some organizations I just can't pass up. 🤍
Most of the time, it’s not really about time, conf Most of the time, it’s not really about time, confidence, or even ideas. It’s about perspective.

The way you think about video will either keep you stuck… or help you use it as a tool that actually supports your business.
A lot of the time, it’s not about doing more. It’s A lot of the time, it’s not about doing more.
It’s knowing what each piece of content is THERE to do.
 
If you want to go deeper into this and see how to apply it to your own content, we wrote a full blog on it.

Comment BLOG, and we’ll send you the link 😉
And just when you finally hit record…your dogs dec And just when you finally hit record…your dogs decide it’s the perfect time to co-star 😮‍💨

If you’re wearing all the hats as a content creator, director, editor, and on-screen talent in your biz and you’re feeling stuck on which video to kick things off with, we’ve got something just for you.

Comment "FIRST" and we’ll send you our free guide to help you figure out exactly what video your business should make first.
Not just that it looked good… but that it connecte Not just that it looked good… but that it connected. That someone understood the thought, the intention, the message behind it.

That’s the kind of content that stays with people and the kind that actually moves your business forward.
Who? What? How? Why? Whom do you help? What is it Who? What? How? Why? Whom do you help? What is it you help them do? How? Why do you do it? 

If you're only ever going to make one video for your business, answers these questions and make this one the one.

And if you want a more detailed guide, we’re giving away our FREE checklist to help you choose the first video that fits your business.

Just comment “FIRST” and we’ll send you the link.
Taking a sip before reopening the timeline 😅 Thin Taking a sip before reopening the timeline 😅

Thinking about video for your business? Let’s chat.
I know it’s a little out of the blue- but I figure I know it’s a little out of the blue- but I figured today, on his due date, was the day to share. 🥰 So. What I’ve been up to…
If your video strategy feels heavy lately, it migh If your video strategy feels heavy lately, it might not be because you’re doing it wrong. It might just need space to breathe.
 
When content has room, it gets clearer, more intentional, and a lot more sustainable.

#creativebusiness #videostrategy #videographerlife #smallbusinessmichigan

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Not taking shoots for April, but video editing services are open! Reach out to us here.