-
Should I hire a videographer for my event?
It’s a difficult decision to decide if it’s worth the cost to hire a videographer for your event. In the effort of making things simpler, I made a flow chart! (Ooh! For the record, if you’re wondering about a photographer for your event, this flowchart works the same- just exchange for the right lingo.) I’ve broken it down into three outcomes: You forgo having any media coverage You locate a volunteer or encourage attendee content You hire a professional videographer (in any range of skill) It would be inaccurate and quite leading to say “hiring a videographer is the answer in every scenario”. It just isn’t! However, there are a…
-
Video Marketing Inspiration: Create a space you love
“I don’t want to do a video, my space is a mess” I get this a lot. And I get it! I look back on old videos where I “Just did it” because I was being pressured (Hi Sandi. 😉 ) and while it was good to get the video out there, I cringe at my background. How messy and unprofessional! There have been times where I too, have declined to do a video because my background was just SO not compelling. Ugh! So how do we rectify our feelings about our surroundings and our feelings about our videos? I know someone (*cough* Sandi, I’m looking at you again!) would …
-
What does the “Inspired” stand for in “Inspired Video Marketing”?
“A moment’s insight is sometimes worth a life’s experience” – Oliver Wendell Holmes, Sr The day I woke up and was to meet with my resident agent to sign my business LLC, I had no idea what my business would be called. For the past 2 or 3 years, I had been working part-time doing videos and video marketing, not really with a name, but calling it “Katie Curtis Video Marketing” for lack of anything else and because there was pressure on me to call what I did something. Aaaaand I kind of hated that name. Scratch that, I hardcore hated the name. It still makes me go “ick” to…
-
Living Legendary – the Pirate Pool Premiere recap
Two weeks ago brought a whirlwind of a day fraught with nerves and technological issues but also love and support. Two weeks ago we had a Red Carpet Movie Premiere at the Historic Howell Theatre showcasing “Living Legendary: The Making of the Pirate Pool”. Which happens to be a full-length feature that I created. (Wow, that sounds weird when I type it like that). Let’s just start with this: I am surrounded by freaking amazing people, doing kick-butt awesome things and sometimes their awesomeness leeches into me. Last summer I was able to help create and chronicle the making of a “legend” – in this case the Pirate Pool. My…
-
10 Resources to keep you “Inspired” in life and business
After a chat with a fun and quicky realtor James Bruney (if this doesn’t feel quirky – just you wait. ;-P He’s got some big ideas in store! ) We discussed many of the resources that inspire us – and I realized a lot of these people have become integral to my daily life – to staying motivated and to keep the “inspired” in “Inspired Video Marketing”. If you feel your life and your business struggling due to the affliction of unmotivation or stagnation, the best medicine is to pursue the knowledge that all of these greats have! Without droning on too much, let’s get to it. “Crushing It” by…
-
Do this one simple thing to increase engagement in your marketing
This is going to be SO obvious, so intuitive and so straightforward that some of you might want to just click away right now because you’re going to roll your eyes at me. (Okay, clarification, it’s not just “do a video”, so don’t get your panties in a twist, although that IS a solid suggestion…) One of the best ways to increase engagement in your marketing is to… feature other people. One of my BEST performing videos on Facebook was this one: Everyone who made their way into the video shared and tagged themselves. Any time you can interview someone (and let them know where the content is posted so…
-
10 Legendary Lessons on Video Chronicling a Legendary Pool
This summer has been a whopper! You all know that after having worked Pool Construction for 3 years while doing Video Marketing part time, I made the leap to video full time January 1 of this year. Somehow this summer I ended up marrying the two and have been chronicling the making of a Legendary Escape these last 4 months. (For info on what a Legendary Escape is, click here) Each day, my cameras, tripods, mics and I would commute or carpool the 1 1/2 hours to this Legendary site and capture the magic unfolding while, yes, helping out as needed. The goal was and is to make…
-
What is Vlogging? (VIDEO)
So you don’t have to watch me ramble for 2 1/2 minutes, vlogging is just a video blog. Instead of reading the content, you are watching it. Most vlogs take place using a computer webcam or in a situation that LOOKS like a computer’s webcam, but sometimes the person is on site, narrating something. You’ll find a lot of vlog style videos on Youtube. For a small business to get into vlogging, I recommend you find some nice lighting (like by a window) and share a bit about who you are, what you do and why you do it! Then, if you have any frequently asked questions, you can make…
-
Business, Facebook, Marketing, Social Media Tips, Video Marketing 101, Video Marketing Tips, YouTube
PLEASE DEAR GOD choose “Custom Thumbnail”
A few (several?) weeks ago I posted a blog called “5 Things to consider while uploading your video”. And I cannot believe myself that I forgot to talk about Custom Thumbnails. D’OH! I think it’s okay, because “custom thumbnails” really should have its own blog anyway. So there. A thumbnail is the image you see a video as when you are scrolling on your screen. If you’ve spent ANY time on the internet interacting with videos, you might have noticed that sometimes, this cover image NEVER even appears in the video. Back in the day, this confused me. I’d be waiting for the introduction picture to flash because back in…
-
Have you ever wondered where concrete comes from?
I’ve been working a lot with Legendary Escapes and the Ask the Pool Guy brands. I was super pumped when they asked me if we could do this! Take a sneak peek into the behind the scenes of a concrete plant and where concrete comes from in this video. Website of Guidobono Concrete Website of Legendary Escapes
Inspired Stories. Inspired Videos. Inspired Lives.
