2025 is here! Can you believe it yet?
While we're still figuring out our New Year's resolutions, the world of video marketing is already evolving but one thing still remains: video marketing is here to stay.
According to LocaliQ, nearly 60% of small businesses are already using short-form video platforms like TikTok and Instagram Reels. This trend is only going to accelerate in 2025.

So, then, what can we expect from video marketing in 2025?
Hanna and Katie had a pow-wow and here's what we think:
1. Short-Form Video Series Getting Bigger
Short-form videos aren't just fleeting moments anymore.
Brands are starting to connect these short clips into captivating micro-series.
Imagine a 30-second teaser that leads to a series of follow-up videos, each adding a new layer to the story. This “micro-series” approach allows you to tell more complex stories in bite-sized chunks, keeping your audience hooked.
2. AI-Powered Video Creation
Short-form videos aren't just fleeting moments anymore.
Brands are starting to connect these short clips into captivating micro-series.
Imagine a 30-second teaser that leads to a series of follow-up videos, each adding a new layer to the story. This “micro-series” approach allows you to tell more complex stories in bite-sized chunks, keeping your audience hooked.
3. SEO for Videos will Still Be Important
While short-form videos are all the rage, don't forget about the power of SEO (Search Engine Optimization if you're just joining the internet and onine marketing game). Making your videos easy to find on search engines is crucial for increasing views. Here are a few tips:
- Keyword Optimization: Use relevant keywords in your video titles, descriptions, and tags.
- Video Sitemaps: Submit a video sitemap to search engines to help them index your videos.
- Platform-Specific Strategies:
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- YouTube: Use eye-catching thumbnails and optimize your video descriptions.
- Instagram: Write engaging captions and use relevant hashtags.
- TikTok: Leverage trending sounds, keywords, and hashtags to reach a wider audience.
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4. Longer-Form Vertical Video Takes Center Stage
Instagram Reels and YouTube Shorts are letting us make longer videos. It's a whole new world! Now we can explore topics in more detail, weave intricate narratives, and play with different video styles.
So what does this mean? With longer videos, you can create in-depth tutorials, captivating documentaries, and engaging vlogs… (things Katie will definitely watch… at 4x speed)
But on a serious note, this increased flexibility empowers creators to explore new creative avenues and cater to diverse audience preferences.
5. Shoppable Videos are a Game Changer for E-commerce
Imagine watching a video and being able to purchase products directly from it. Yep, that’s right, you CAN apparently click on products, learn more about them, and make purchases directly from the video.
This eliminates the need to navigate to a separate product page, making the shopping process more efficient and convenient! By making it easier for customers to purchase products, brands can drive more revenue. How cool is that?
6. Video Podcasting is the next big thing
Podcasts are thriving, and in 2025, adding video is no longer optional—it's your competitive edge. Video podcasts amplify your reach across multiple platforms, creating snackable content and fostering deeper audience connections.
Video podcasts give you SO much more to work with: shareable clips for social media, behind-the-scenes content, and a much deeper connection with your audience.
Let's be honest, sometimes just hearing about something isn't enough. We're visual creatures! That's why adding video to your podcast in 2025 is a marketing power move.

So there we go!
Imagine watching a video and being able to purchase products directly from it. Yep, that’s right, you CAN apparently click on products, learn more about them, and make purchases directly from the video.
This eliminates the need to navigate to a separate product page, making the shopping process more efficient and convenient! By making it easier for customers to purchase products, brands can drive more revenue. How cool is that?
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