Running a small business sometimes feels like playing 20 questions with your audience. What do they really care about? What makes them buy? Why did they click that post but ignore the other one? Customers are telling you what they want all the time through their clicks, comments, and even the way they interact with …
Creating marketing videos for your small business used to feel like a major production. And to be honest… between coming up with ideas, writing scripts, filming, editing, and trying to post consistently, it’s A LOT. The good news is, AI tools for video creation can help you create better marketing videos without replacing human creativity. …
Creating marketing videos for your small business used to feel like a major production. And to be honest… between coming up with ideas, writing scripts, filming, editing, and trying to post consistently, it’s A LOT. The good news is, AI tools for video creation can help you create better marketing videos without replacing human creativity. …
You’ve got happy clients. You’ve delivered great results. But when it comes to converting curious viewers into buyers… screenshots and star ratings will only take you so far. In marketing, there’s one golden rule: people trust people. Social proof is everything and there’s one marketing tool that turns trust into action faster than almost anything …
Eight years. Eight years of navigating the ever-evolving landscape of video marketing. It feels like just yesterday I was fumbling with lighting setups and struggling to get the audio right. Back then, I thought I had it all figured out. I had big ideas about viral videos and instant success. Now, looking back, I realize …
The internet's IN LOVE with short videos, and it's hard to ignore the phenomenon that has taken over our screens. You can't scroll for long without seeing one. The big question is, with Reels, TikTok, and YouTube Shorts all out there, how do you pick the best platform for your business's videos? Let’s figure out …
2025 is here! Can you believe it yet? While we're still figuring out our New Year's resolutions, the world of video marketing is already evolving but one thing still remains: video marketing is here to stay. According to LocaliQ, nearly 60% of small businesses are already using short-form video platforms like TikTok and Instagram Reels. …
You've been diligently creating videos for your business, but it feels like they're not making a significant impact on your bottom line, sound familiar? You've even spent hours filming, editing, and uploading, only to see a disappointing number of views and little to no sales. Many businesses struggle to turn video content into REAL sales. …
I see this mistake made with business's social media video posts.
And their photo and text posts too. Don't do this!
Construction Wisdom I learned a very valuable lesson while working for my dad’s swimming pool company. While the muscles I gained picking up 94 pound bags of Portland cement gave me feelings of confidence, and the tolerance for being sweaty/dirty/hot gave me a “get ‘er done” attitude, if you’d asked me what’s the biggest lesson …
