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What is Video Marketing?
We talk to people about what we do, we give them our business cards, we ask for referrals, put our ads in magazines and on Google, etc. We market ourselves, our services and our products. Video Marketing is used to the same purpose, promoting ourselves, services and products, it just comes in video form. “If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forrester’s researchers,” as stated on “TheGuardian.com” Video Marketing itself is not new- since film was invented, it’s been used for promotion. Tv ads and trailers are still popular, but paying for ad space on the tv or big screen is not possible…
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4 Reasons to use Video in your Marketing Strategy
Our second most important job as business people, is to let people know about our product or service. (The first job being PROVIDE an awesome service or product of course.) If people don’t know what you do, where they can find you, or even WHY they are in need of you, what is the point of having a superbly amazing thing? There’s none! This “sharing our story”, we call ‘marketing’ and every one of us does it in some fashion (for better or worse.) If you are a business owner, I think you should consider adding video to your marketing strategy. 1. Video gets eyeballs For people to buy something, or…
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What do I need to get started with Video Marketing?
-Yourself -A camera (your phone counts) -Internet Access That’s it. If you’re feeling gutsy, maybe you get a tripod. Or a selfie stick. But to actually START posting videos about your company or your business, and to start sharing your story, all you need is something that will record you, something to say, and some ability to get it out to the world and share it. Right now, it’s okay to have unpolished videos, to have questionable quality or to make mistakes. Honestly, it makes you more real and relatable. If all you’re doing is sharing information, press record, press share and you’re good. If you have questions, I’m…
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10 Tips for taking videos of people at a Trade Show
Today I received a question for advice about making people feel comfortable taking video of them at a trade show. After having done quite a bit of that, here are my suggestions! The best way to ask is to do so confidently, clearly and with a smile. People are inclined to help, especially if you seem to know what you are doing. Also, ask them individually. If you ask in a general group, you’re more likely to get a collective “no”, even for those who might be open to it. You ARE going to run into people who are going to say no. To that you can ask, “Are you sure?”…