Two days ago I sat down with Dave Murray, the spirited and passionate co-founder of Mayniax Branding.
This meeting had been preordained for awhile. Everywhere I went I was bombarded with “Oh! Have you met Dave yet?” “You should meet Dave!” “I know this guy Dave…”
Some things in life are just synchronistic, and after forever and an email, I finally looked him up. And. Crazy crazy, but it turns out I DID know who he was because, da-tada-da, I had watched one of his videos.
I didn’t connect the words “Dave Murray” when people would say it, with the energetic red accessory sporting person that I had seen online. But after making the connection, you wanna know what I did?
I watched more of his videos!
I got a good look-see at what this self-proclaimed “gutsy” guy was all about. I listened to his thoughts and his advice and I learned that he was my kind-of people. What I really learned, though, was that I DID wanna meet this guy.
I’m sharing this with you for two reasons.
1. What I got out of watching his videos told me a heck of a lot more about him than if I were to have just browsed his Facebook posts or only read his blogs. I learned that I liked his energy, and liked what he had to say. PLUS, the fact that he HAD videos told me things about him as well (that he’s up with the times and he values all of the benefits that video brings). What a deal! I got to hear his voice, see his face, and learn what he had to say all before he knew anything about me. Can you imagine what it would be like if your potential customers got to fall in love with you (or at least make that first step. ;-P) before they even met you? Can you imagine fewer headaches because you don’t have to explain something over and over again because the person who is chatting with you now has already watched the video(s), knows you don’t do XYZ and self-selected herself in as your client? Or the client who wanted XYZ, saw that you don’t do that and self-selected himself OUT, creating more time and space for you to focus on your true client?
If I had watched Dave’s videos and thought, “eh, we’re not a good fit,” I could have saved us both the hour and a half of a meeting plus transportation time. But I saw his videos and thought, “I HAVE to meet this guy.”
The power of video.
2. Plug for Dave, Mayniax and Branding. I haven’t talked much about branding on this blog, as I know my personal brand is a work in progress. But it IS important! Who you are in your business NEEDS to be conveyed in everything. Especially when you move into the video realm. If you’re a fun person to work with in business, why would you act reserved and staunch in a video? The same goes for vice versa. If your business focuses on a male audience, why would you make videos about a female concern? If your brand is you wearing striking red sunglasses and a brilliant tie, why would you NOT include that in the video?
Dave is a master at the branding. He’s got a branding firm in Ann Arbor, Michigan, and as you can see, he’s figured out a way to OWN Google,
be known and get remembered.
That’s what we want. Who are you as a company? Are you representing that consistently to the point where you are KNOWN? Then a little visual trigger or set of words will get someone thinking back to you?
When people are thinking of us, they are thinking of ways they can use us, or when that person they know expresses a need, the connections abound.
When you are clear and your message is clear, your videos and other marketing become clear. Then the path toward your ideal clients become clear as well.