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michigan

Loki Pokey is adorable

Three Ways to Turn your Vertical Photo into a Horizontal Image in Final Cut Pro X (video)

Vertical, Square, Horizontal… there are so many formats for our media nowadays! It’s hard to know what format you need when going into content capture mode. Good thing we can transfer between platforms and formats! In this Tutorial Tuesday video I’ll show you three ways to turn your vertical photo (this would work for vertical …

Read moreThree Ways to Turn your Vertical Photo into a Horizontal Image in Final Cut Pro X (video)

What is Vlogging? (VIDEO)

So you don’t have to watch me ramble for 2 1/2 minutes, vlogging is just a video blog. Instead of reading the content, you are watching it. Most vlogs take place using a computer webcam or in a situation that LOOKS like a computer’s webcam, but sometimes the person is on site, narrating something. You’ll …

Read moreWhat is Vlogging? (VIDEO)
How cute are we???

Getting “Gutsy” with Mayniax Branding. What I learned and what you should takeaway.

Two days ago I sat down with Dave Murray, the spirited and passionate co-founder of Mayniax Branding. This meeting had been preordained for awhile. Everywhere I went I was bombarded with “Oh! Have you met Dave yet?” “You should meet Dave!” “I know this guy Dave…” Some things in life are just synchronistic, and after …

Read moreGetting “Gutsy” with Mayniax Branding. What I learned and what you should takeaway.
Yup. There was music there.

Canton, Michigan Open House by Legendary Real Estate

This past weekend I showed up at an open house with my camera and this was the result. www.legendaryre.com

Read moreCanton, Michigan Open House by Legendary Real Estate

PODCAST: Victor Banta, the photographer from Hell

I’ve tried out podcasting! In this case, it’s a video podcast with Victor Banta of Victor Banta Photography and he is the photographer from Hell. Michigan that is. 😉 Check him out at :http://victorbantaphotography.com

Read morePODCAST: Victor Banta, the photographer from Hell

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I get to learn from a LOT of different businesses I get to learn from a LOT of different businesses doing this job, and that’s probably one of my favorite things about it.
 
Video marketing is a pretty broad term but for me, it means creating videos that businesses and nonprofits can actually use to share who they are, what they do and why it's important.
 
Website videos, social media content, testimonials, services, products, events, behind the scenes... basically anything that helps people understand what you do and get a better feel for the people behind it.
 
If you want to see a few examples of what I mean, comment VIDEO and we’ll happily send some over.
There’s something powerful about knowing exactly h There’s something powerful about knowing exactly how you want to show up.
 
You're not trying to say everything to everyone, you're just being clear on who you’re talking to and what you want them to feel when they watch.
 
When that part is solid, everything else just carries it further. That’s when video stops feeling like content and starts feeling like an extension of your brand.
I’ve spent years building a business I’m proud of I’ve spent years building a business I’m proud of and now I’m learning how to keep building it while raising someone I’m even prouder of.
 
It’s not always perfectly balanced and I don’t think it needs to be. Some days work and motherhood just happen side by side. Like this.
It’s funny how the shortest videos can sometimes t It’s funny how the shortest videos can sometimes take the longest to get right. 😅

There’s a lot of thought that goes into making something feel simple, natural, and easy to watch. And that’s part of what I love about creating video.

Need some of those little 30-second videos for your own business? I’d be happy to make them! My DMs are always open.
Had some interesting company from this week-long s Had some interesting company from this week-long shoot.
 
Big thank you to @feltedskystudio and #NeedleFeltingJoy for continuing to bring me back and trusting me with your videos. I always have such a good time creating with these guys, and apparently I get to expand my social circle while I’m at it. 😂 Hanging with the spideys and @amykimballphotography is so fun!
It’s funny how easy it is to focus on the visible It’s funny how easy it is to focus on the visible parts of video - the gear, the edits, the posting.
 
But most of the time, what actually makes something work isn’t the obvious stuff.
 
It’s the thinking behind it, the intention, and the way everything connects.
We all have those people who believed in us first We all have those people who believed in us first 🤍 You know who you are. Thank you.
Back filming for @arbormotion !! We got such a be Back filming for @arbormotion !!

We got such a beautiful day for this shoot, and it was nice getting to update a few shots from our last one together. No sense in running winter ads in summer right? Although it is Michigan and hail is not unheard of year-round... 🥶

And while we're replacing some footage, it's also time for me to replace something else...

After more than 7 years, my trusty drone is officially retiring 🥲 New drone unboxing coming very soon! Stay tuned!
It’s not always about needing more ideas, sometime It’s not always about needing more ideas, sometimes it’s just the mental load of having to figure it out every time.
 
That’s the part that makes content feel heavier than it should be and once that pressure’s gone, everything starts to feel a bit more manageable 😅

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