A lot of business owners aren’t struggling because they’re not creating enough content…They’re struggling because they’re creating the wrong mix of content. Not every video is supposed to do the same job. And once you understand this, everything starts to make a lot more sense. There are really just 3 types of videos your business …
I used to think being “ahead” in content meant always posting. Always planning. Always editing. Always thinking about the next idea before the current one even went live. And while that sounds productive… it’s exhausting. If you’re a creative whether you’re a videographer, business owner, designer, writer, or content creator, you’ve probably felt it too. …
If I were starting my business from scratch today, no audience, no content library, no fancy setup… I wouldn’t start with a viral Reel or a perfectly polished brand video. I’d start with something much simpler. Here’s the thing no one tells you at the beginning When you’re starting or restarting a business, video feels …
Marketing advice is EVERYWHERE. Scroll through Instagram for five minutes and you’ll find someone telling you what you should be doing: post more, sell harder, mimic the big players, go viral, etc. But for small businesses, that kind of thinking can do more harm than good. Because your business? It’s built on connection, not cookie-cutter …
Running a small business sometimes feels like playing 20 questions with your audience. What do they really care about? What makes them buy? Why did they click that post but ignore the other one? Customers are telling you what they want all the time through their clicks, comments, and even the way they interact with …
The internet's IN LOVE with short videos, and it's hard to ignore the phenomenon that has taken over our screens. You can't scroll for long without seeing one. The big question is, with Reels, TikTok, and YouTube Shorts all out there, how do you pick the best platform for your business's videos? Let’s figure out …
2025 is here! Can you believe it yet? While we're still figuring out our New Year's resolutions, the world of video marketing is already evolving but one thing still remains: video marketing is here to stay. According to LocaliQ, nearly 60% of small businesses are already using short-form video platforms like TikTok and Instagram Reels. …
You've been diligently creating videos for your business, but it feels like they're not making a significant impact on your bottom line, sound familiar? You've even spent hours filming, editing, and uploading, only to see a disappointing number of views and little to no sales. Many businesses struggle to turn video content into REAL sales. …
As we know it, videos are everywhere these days. You scroll through social media and see eye-catching product demos. You land on a website and get hooked by a company story. Videos are powerful tools for businesses, but with so many videographers out there, how do you find the perfect fit for your next project? …
Hey, everyone! It’s time to shine a spotlight on some incredible people in our Thursday Testimonial series. Today, I want to express my gratitude to the dynamic duo, Daren and Deanna Baker from DBaker Designs. It’s always heartwarming to receive kind words and recognition from such awesome people! Bakers, I am surprised every time I …
