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How-to Upload Your Brand Kit on Canva (VIDEO)
In this tutorial I'll show you how to upload your brand kit to Canva, and give you a short look at how you can use your brand kit once it's uploaded to start customizing your own designs for your own business look.
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Don’t do THIS with your Social Media Videos
I see this mistake made with business's social media video posts. And their photo and text posts too. Don't do this!
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Video Marketing and Efficiency
Construction Wisdom I learned a very valuable lesson while working for my dad’s swimming pool company. While the muscles I gained picking up 94 pound bags of Portland cement gave me feelings of confidence, and the tolerance for being sweaty/dirty/hot gave me a “get ‘er done” attitude, if you’d asked me what’s the biggest lesson I learned, it would be this: If you need to go to the truck to grab a tool, what can you bring BACK to the truck? We need to make the trip, yes, but that is a minute or three we’re not getting any work done. Is there a way to make that time count…
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Canva: Your New Marketing Best Friend (VIDEO)
I used to be overwhelmed with all the software and know-how I needed to run the visual content of my business. Enter Canva. I hardly open Photoshop anymore because of this app/website and I feel like my business has a much more defined brand now, even as I’m still exploring and figuring things out. With Canva I can create instagram videos, video presentations, blog post photos, business cards, stickers, logos, stories, ebook covers and on and on and on… You can design for free with limitations, you can have a free trial and/or you can pay a small fee per month to design (or, heck, just use their professional designs…
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June Updates (VIDEO)
It’s been some time since I’ve made a video, and some SOME time since I’ve done so with any sort of consistency. But we’re back at it and have a lot planned. Not to say it’s all going to work out (in fact, I imagine most of it won’t!) but, what doesn’t work will provide insight. So here we go, on this adventure. Let’s do it!
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Consistency > Perfection with Video
I think it’s a common desire, the elusive “Being Discovered”. The thought goes, “If I put forth this ONE. PERFECT. THING. someone will see it and notice me. I will be whisked away into stardom and fame befitting my awesomeness.” I’m not here to crush all your dreams. There is always that CHANCE. And, there is always a chance that you will score a winning lottery ticket. Or get found as a face fit for a magazine. Maybe you’ll go viral and get featured on “Ellen”. Or something! I’m not saying being discovered is bad or wrong or undesirable. Heck, many big names are big BECAUSE they were “discovered” and…
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I Want to add Music to my Videos – How Do I Do That? (iPhone/iPad)
I’ve gotten this question from enough business owners / solopreneurs that I think it’s worth writing a blog to address it. Now, with all of the technology out there, everyone seems to have their own system. Some of us edit on Macs. Some on PCs. Some film and edit on phones or tablets, which leads to both iPhone and Android processes. For simplicity, this article is only showcasing how to add music to videos you are editing on your iPhone. If you edit on your computer in iMovie, I will create a separate blog for that, in the meantime I do have this video about editing in general in iMovie.…
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Don’t Make These 7 Drone Mistakes
After having my drone for a year now, I wouldn’t call myself an expert, but I’d call myself exactly what you might need if you were “about-to-buy-a-drone” / “just-bought-one-and-are-taking-it-out-of-the-package-right-now”. Unless you have a plethora of experience flying or using remote controlled vehicles, you will make lots of mistakes. Just don’t make the same dumb mistakes I did, and you will see leaps and bounds more progress. Not to mention far less frustration. 😉 Mistake #1 : Thinking you’ll fly this right out of the box with no prior experience I thought I would be able to fly the DJI Mavic Pro out of the box. I don’t know what made…
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What does “User-Generated Content” Mean?
According to our trust-worthy friend, Wikipedia, (take THAT teachers who told me I couldn’t site Wikipedia) “User-generated content (UGC)… is any form of content, such as images, videos, text and audio, that have been posted by users on online platforms such as social media and wikis.[“ How does this differ from “content” in general? The difference is between YOU as your brand photographing or filming, and one of your fans turning the camera on themselves and posting it. Of course it depends on who’s talking. If you posted your video to Youtube, according to Youtube, your video would be considered “User-Generated Content”. Same if a news-station were to use videos filmed by someone outside the agency…
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How-To Link your Instagram Account to your Facebook Business Page
As a business owner I like to save time and consolidate where I can. I’m sure you can relate. Unless you have a giant marketing team, you have to do it all yourself, from making the content specific for each platform to tagging, describing and posting it. It’s overwhelming! Of course there are tools out there to help make the process easier, but it’s hard to not drown in all the apps or in the various learning curves. Plus, a lot of the high-functionality ones cost precious dough. Thankfully, there are little shortcuts. And many types of content that would be good on Instagram are also good on Facebook (think…
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