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video marketing

teal headphones, coffee a laptop and a sign that says "Things to do: Own today"

Consistency > Perfection with Video

I think it’s a common desire, the elusive “Being Discovered”. The thought goes, “If I put forth this ONE. PERFECT. THING. someone will see it and notice me. I will be whisked away into stardom and fame befitting my awesomeness.” I’m not here to crush all your dreams. There is always that CHANCE. And, there …

Read moreConsistency > Perfection with Video
This is a photo of a record player and record

I Want to add Music to my Videos – How Do I Do That? (iPhone/iPad)

I’ve gotten this question from enough business owners / solopreneurs that I think it’s worth writing a blog to address it. Now, with all of the technology out there, everyone seems to have their own system. Some of us edit on Macs. Some on PCs. Some film and edit on phones or tablets, which leads …

Read moreI Want to add Music to my Videos – How Do I Do That? (iPhone/iPad)

Don’t Make These 7 Drone Mistakes

After having my drone for a year now, I wouldn’t call myself an expert, but I’d call myself exactly what you might need if you were “about-to-buy-a-drone” / “just-bought-one-and-are-taking-it-out-of-the-package-right-now”. Unless you have a plethora of experience flying or using remote controlled vehicles, you will make lots of mistakes. Just don’t make the same dumb mistakes …

Read moreDon’t Make These 7 Drone Mistakes
Just me and muh dad

What does “User-Generated Content” Mean?

According to our trust-worthy friend, Wikipedia, (take THAT teachers who told me I couldn’t site Wikipedia) “User-generated content (UGC)… is any form of content, such as images, videos, text and audio, that have been posted by users on online platforms such as social media and wikis.[“ How does this differ from “content” in general? The difference is between YOU as your …

Read moreWhat does “User-Generated Content” Mean?
I thought the stripes were fun

How-To Link your Instagram Account to your Facebook Business Page

As a business owner I like to save time and consolidate where I can. I’m sure you can relate. Unless you have a giant marketing team, you have to do it all yourself, from making the content specific for each platform to tagging, describing and posting it. It’s overwhelming! Of course there are tools out …

Read moreHow-To Link your Instagram Account to your Facebook Business Page
I gave a speech at the event Permission and here it is

Permission to Speak? Granted.

I am blessed to know so many amazing and inspirational people! One of them, Nick Suino of https://nicklaus-suino.com put on a kick-butt day-long event and asked me to speak. So I did! I come to the stage at 2:36 I talk a bit about my story and how asking “What’s the worst that can happen” …

Read morePermission to Speak? Granted.
This is a video film strip

Your Life is a Movie and You are the Editor

The Director may have the vision, and the Camera Operator may capture the shot, but it is the Editor who decides how the story flows, where the scenes appear, which shots gets seen and which don’t. We are all Editors – irrespective of whether we make videos for our selves/businesses or not, we are all …

Read moreYour Life is a Movie and You are the Editor
Loki Pokey is adorable

Three Ways to Turn your Vertical Photo into a Horizontal Image in Final Cut Pro X (video)

Vertical, Square, Horizontal… there are so many formats for our media nowadays! It’s hard to know what format you need when going into content capture mode. Good thing we can transfer between platforms and formats! In this Tutorial Tuesday video I’ll show you three ways to turn your vertical photo (this would work for vertical …

Read moreThree Ways to Turn your Vertical Photo into a Horizontal Image in Final Cut Pro X (video)
Now I'm hungry...

It started with a donut…

What did you do to your hand? The short answer is “I punched a wall”, the long answer is a little more embarrassing and a little  (okay, a lot) less indicative of anger problems.  On a totally nondescript Friday evening, after a productive (I think?) day of work, I was set about to sit down …

Read moreIt started with a donut…
iPhone Videography - it's a thing

How-to do Slow-Mo on your iPhone (video)

I cut this part out of the video, but the MOST important part about doing slow-motion on your iPhone is REMEMBERING that you have the capability to do slow-motion! Don’t miss out on those cool moments because you forgot you could do this cool thing. Short clips from : The Matrix Guardians of Ga’Hoole The …

Read moreHow-to do Slow-Mo on your iPhone (video)
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It’s funny how easy it is to focus on the visible It’s funny how easy it is to focus on the visible parts of video - the gear, the edits, the posting.
 
But most of the time, what actually makes something work isn’t the obvious stuff.
 
It’s the thinking behind it, the intention, and the way everything connects.
We all have those people who believed in us first We all have those people who believed in us first 🤍 You know who you are. Thank you.
Back filming for @arbormotion !! We got such a be Back filming for @arbormotion !!

We got such a beautiful day for this shoot, and it was nice getting to update a few shots from our last one together. No sense in running winter ads in summer right? Although it is Michigan and hail is not unheard of year-round... 🥶

And while we're replacing some footage, it's also time for me to replace something else...

After more than 7 years, my trusty drone is officially retiring 🥲 New drone unboxing coming very soon! Stay tuned!
It’s not always about needing more ideas, sometime It’s not always about needing more ideas, sometimes it’s just the mental load of having to figure it out every time.
 
That’s the part that makes content feel heavier than it should be and once that pressure’s gone, everything starts to feel a bit more manageable 😅
Sometimes I have to pause and think about it for a Sometimes I have to pause and think about it for a second…
 
People really trust me with something that matters to them - their ideas, their story, how they show up.
and that’s not something I take lightly.
 
Really grateful for every client who lets me be part of that 🤍
There’s a different kind of confidence that comes There’s a different kind of confidence that comes from knowing what you’re creating and why you’re creating it.

It shifts how you think, how you create, and how your audience experiences your brand.
 
If you’ve been craving that kind of clarity in your videos, we made something to help you get started.
 
Comment GUIDE and we’ll send you our free guide to help you figure out exactly what video your business should make first 😉
Nothing like a booked call to remind you things ar Nothing like a booked call to remind you things are, in fact, happening.

Booking shoots for the end of August. 😎 Link’s waiting in the bio.

#videomarketingforbusiness #videoservices #annarborvideographer
That’s the whole point for me 😊   How do you want That’s the whole point for me 😊
 
How do you want people to see your business?
Most of the time, what makes something work isn’t Most of the time, what makes something work isn’t what you add at the end… It’s what was clear from the start.
 
When the foundation is there, everything else just supports it.

#videomarketing #socialmediamarketing #videotips

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Want something filmed in September? We’ve got a couple open project slots!