10 Legendary Lessons on Video Chronicling a Legendary Pool
This summer has been a whopper! You all know that after having worked Pool Construction for 3 years while doing Video Marketing part time, I made the leap to video full time January 1 of this year. Somehow this summer I ended up marrying the two and have been chronicling the making of a Legendary Escape these last 4 months. (For info on what a Legendary Escape is, click here) Each day, my cameras, tripods, mics and I would commute or carpool the 1 1/2 hours to this Legendary site and capture the magic unfolding while, yes, helping out as needed. The goal was and is to make…
Katie’s Down and Dirty Guide to Clean Video on a Smart Phone
Many of us know that doing video is an important aspect to our social media strategy, but it just seems so hard and daunting! We may be able to present in front of a big group, but the thought of speaking alone to a camera is… well, scary. We think so because it’s an unknown; we don’t know how to take good video, we worry about needing to edit it etc etc… Not to fear! It’s easier than you think! Check the lighting. By a window will most likely give you your best and easiest light. Check the sound. Do you hear anything in the background? Is there a lot…
8 Great Resources for your Video Marketing Endeavors
I love lists. I also love well thought out resources that make life so much easier because when you have a question or need something done, you know they are there. To combine these loves, I have put together a list for you all of my top favorite resources I use in regards to my video marketing. 1. Video Blocks If you are doing your own videos (you yourself, or someone in the office dedicated to it), this website is a great steal for some stock footage, aka, something you don’t want to have to go out and shoot yourself. Note, because of the great deal, they do a lot of…
- Business, Facebook, Marketing, Social Media Tips, Video Marketing 101, Video Marketing Tips, YouTube
PLEASE DEAR GOD choose “Custom Thumbnail”
A few (several?) weeks ago I posted a blog called “5 Things to consider while uploading your video”. And I cannot believe myself that I forgot to talk about Custom Thumbnails. D’OH! I think it’s okay, because “custom thumbnails” really should have its own blog anyway. So there. A thumbnail is the image you see a video as when you are scrolling on your screen. If you’ve spent ANY time on the internet interacting with videos, you might have noticed that sometimes, this cover image NEVER even appears in the video. Back in the day, this confused me. I’d be waiting for the introduction picture to flash because back in…
Have you ever wondered where concrete comes from?
I’ve been working a lot with Legendary Escapes and the Ask the Pool Guy brands. I was super pumped when they asked me if we could do this! Take a sneak peek into the behind the scenes of a concrete plant and where concrete comes from in this video. Website of Guidobono Concrete Website of Legendary Escapes
Getting “Gutsy” with Mayniax Branding. What I learned and what you should takeaway.
Two days ago I sat down with Dave Murray, the spirited and passionate co-founder of Mayniax Branding. This meeting had been preordained for awhile. Everywhere I went I was bombarded with “Oh! Have you met Dave yet?” “You should meet Dave!” “I know this guy Dave…” Some things in life are just synchronistic, and after forever and an email, I finally looked him up. And. Crazy crazy, but it turns out I DID know who he was because, da-tada-da, I had watched one of his videos. I didn’t connect the words “Dave Murray” when people would say it, with the energetic red accessory sporting person that I had seen online.…
Canton, Michigan Open House by Legendary Real Estate
This past weekend I showed up at an open house with my camera and this was the result. www.legendaryre.com
Where can I find free royalty free music for my video projects? On Youtube of course! (VIDEO)
A video is a lot more dynamic with a soundtrack - but we can't use popular songs as we don't have the rights to them - still, we can find free music to use on Youtube!
5 things to Consider Adding to your Videos while Uploading
Okay, so you’ve done the hard work of taking and editing a video and are now going to post it. Do that, but also consider doing these five additional add-ons. Consider adding Closed Captions/Subtitles Not only do you broaden the audience of people who can watch your videos to those who are deaf and perhaps those that can only read English, but, statistics show there is more engagement with subtitled videos. Facebook reports that a captioned video increases view time by 12%. Not only that, but Facebook also reports that 85% of videos are viewed without sound. For a bit of extra effort, there is a surefire way to increase…
Tuesday Tip! Make sure you do this with your Video Projects.
This is stupid-simple, and it has gotten me out of trouble more than a dozen times. After editing and exporting your video, always, always, ALWAYS… watch it. I know these are usually tutorials, but I encountered this very issue with my video editing and projects and I thought it would be pertinent to share it with you. Happy Editing! Katie
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