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video marketing

Don’t Make These 7 Drone Mistakes

After having my drone for a year now, I wouldn’t call myself an expert, but I’d call myself exactly what you might need if you were “about-to-buy-a-drone” / “just-bought-one-and-are-taking-it-out-of-the-package-right-now”. Unless you have a plethora of experience flying or using remote controlled vehicles, you will make lots of mistakes. Just don’t make the same dumb mistakes …

Read moreDon’t Make These 7 Drone Mistakes
Just me and muh dad

What does “User-Generated Content” Mean?

According to our trust-worthy friend, Wikipedia, (take THAT teachers who told me I couldn’t site Wikipedia) “User-generated content (UGC)… is any form of content, such as images, videos, text and audio, that have been posted by users on online platforms such as social media and wikis.[“ How does this differ from “content” in general? The difference is between YOU as your …

Read moreWhat does “User-Generated Content” Mean?
I thought the stripes were fun

How-To Link your Instagram Account to your Facebook Business Page

As a business owner I like to save time and consolidate where I can. I’m sure you can relate. Unless you have a giant marketing team, you have to do it all yourself, from making the content specific for each platform to tagging, describing and posting it. It’s overwhelming! Of course there are tools out …

Read moreHow-To Link your Instagram Account to your Facebook Business Page
I gave a speech at the event Permission and here it is

Permission to Speak? Granted.

I am blessed to know so many amazing and inspirational people! One of them, Nick Suino of https://nicklaus-suino.com put on a kick-butt day-long event and asked me to speak. So I did! I come to the stage at 2:36 I talk a bit about my story and how asking “What’s the worst that can happen” …

Read morePermission to Speak? Granted.
This is a video film strip

Your Life is a Movie and You are the Editor

The Director may have the vision, and the Camera Operator may capture the shot, but it is the Editor who decides how the story flows, where the scenes appear, which shots gets seen and which don’t. We are all Editors – irrespective of whether we make videos for our selves/businesses or not, we are all …

Read moreYour Life is a Movie and You are the Editor
Loki Pokey is adorable

Three Ways to Turn your Vertical Photo into a Horizontal Image in Final Cut Pro X (video)

Vertical, Square, Horizontal… there are so many formats for our media nowadays! It’s hard to know what format you need when going into content capture mode. Good thing we can transfer between platforms and formats! In this Tutorial Tuesday video I’ll show you three ways to turn your vertical photo (this would work for vertical …

Read moreThree Ways to Turn your Vertical Photo into a Horizontal Image in Final Cut Pro X (video)
Now I'm hungry...

It started with a donut…

What did you do to your hand? The short answer is “I punched a wall”, the long answer is a little more embarrassing and a little  (okay, a lot) less indicative of anger problems.  On a totally nondescript Friday evening, after a productive (I think?) day of work, I was set about to sit down …

Read moreIt started with a donut…
iPhone Videography - it's a thing

How-to do Slow-Mo on your iPhone (video)

I cut this part out of the video, but the MOST important part about doing slow-motion on your iPhone is REMEMBERING that you have the capability to do slow-motion! Don’t miss out on those cool moments because you forgot you could do this cool thing. Short clips from : The Matrix Guardians of Ga’Hoole The …

Read moreHow-to do Slow-Mo on your iPhone (video)
We look so cool

Questions on Intellectual Rights and Answers from the Universe

I’ve had a quandry rattling around in my head. Usually when we have some thought playing on repeat, it’s not something beneficial. It’s just some open loop that we run over and over looking for closure, mostly without realizing it, and usually not finding what we’re looking for until we finally bring it into focus. …

Read moreQuestions on Intellectual Rights and Answers from the Universe
sleepy seal is sleepy

Sometimes you win while sleeping (usually after sacrificing lots of sleep)

I awoke to a flight attendant tapping my shoulder and urging me to pull down my tray table. Odd, don’t they usually wake you up so you can do the opposite? Groggily, I pulled down the tray in a dreamy, Charlie pre-golden ticket state to reveal a (not gold but) yellow sticker proclaiming, “Congrats! You …

Read moreSometimes you win while sleeping (usually after sacrificing lots of sleep)
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You can have good footage, good lighting, good edi You can have good footage, good lighting, good editing, but if people don’t get it right away... they’re already scrolling.
 
That’s usually where things fall off.
 
If editing or just putting everything together has been sitting on your to-do list… send us a message and we’ll handle that 😉
It’s about how it makes someone feel about their b It’s about how it makes someone feel about their business, their brand, and the way they show up.
No one really talks about how many roles video act No one really talks about how many roles video actually takes.
 
You’re filming, editing, planning, thinking, rethinking...and somehow expected to make it all look effortless.
 
It’s a lot behind the scenes for something that ends up being less than a minute. But if you know, you know 😅
So excited to be gearing up for another video with So excited to be gearing up for another video with @freedomhousedetroit . I haven't been taking on a lot of work with the new bebe, but some jobs with some organizations I just can't pass up. 🤍
Most of the time, it’s not really about time, conf Most of the time, it’s not really about time, confidence, or even ideas. It’s about perspective.

The way you think about video will either keep you stuck… or help you use it as a tool that actually supports your business.
A lot of the time, it’s not about doing more. It’s A lot of the time, it’s not about doing more.
It’s knowing what each piece of content is THERE to do.
 
If you want to go deeper into this and see how to apply it to your own content, we wrote a full blog on it.

Comment BLOG, and we’ll send you the link 😉
And just when you finally hit record…your dogs dec And just when you finally hit record…your dogs decide it’s the perfect time to co-star 😮‍💨

If you’re wearing all the hats as a content creator, director, editor, and on-screen talent in your biz and you’re feeling stuck on which video to kick things off with, we’ve got something just for you.

Comment "FIRST" and we’ll send you our free guide to help you figure out exactly what video your business should make first.
Not just that it looked good… but that it connecte Not just that it looked good… but that it connected. That someone understood the thought, the intention, the message behind it.

That’s the kind of content that stays with people and the kind that actually moves your business forward.
Who? What? How? Why? Whom do you help? What is it Who? What? How? Why? Whom do you help? What is it you help them do? How? Why do you do it? 

If you're only ever going to make one video for your business, answers these questions and make this one the one.

And if you want a more detailed guide, we’re giving away our FREE checklist to help you choose the first video that fits your business.

Just comment “FIRST” and we’ll send you the link.

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