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Dr Bill says "I can't recommend her enough"

Testimonial Thursday: Dr. Bill Thatcher

The energy that she brings to every project is just INSPIRING.

Read moreTestimonial Thursday: Dr. Bill Thatcher
There's a thumbs up next to a cool coffee video still and a thumbs down next to a dog post

Don’t do THIS with your Social Media Videos

I see this mistake made with business's social media video posts.
And their photo and text posts too. Don't do this!

Read moreDon’t do THIS with your Social Media Videos
katie is on the job site with a video camera in her hand and she is smiling

Video Marketing and Efficiency

Construction Wisdom I learned a very valuable lesson while working for my dad’s swimming pool company. While the muscles I gained picking up 94 pound bags of Portland cement gave me feelings of confidence, and the tolerance for being sweaty/dirty/hot gave me a “get ‘er done” attitude, if you’d asked me what’s the biggest lesson …

Read moreVideo Marketing and Efficiency
cartoon katie with a bubble says What is Canva

Canva: Your New Marketing Best Friend (VIDEO)

I used to be overwhelmed with all the software and know-how I needed to run the visual content of my business. Enter Canva. I hardly open Photoshop anymore because of this app/website and I feel like my business has a much more defined brand now, even as I’m still exploring and figuring things out. With …

Read moreCanva: Your New Marketing Best Friend (VIDEO)
I thought the stripes were fun

How-To Link your Instagram Account to your Facebook Business Page

As a business owner I like to save time and consolidate where I can. I’m sure you can relate. Unless you have a giant marketing team, you have to do it all yourself, from making the content specific for each platform to tagging, describing and posting it. It’s overwhelming! Of course there are tools out …

Read moreHow-To Link your Instagram Account to your Facebook Business Page
There are so many places to put videos nowadays...

4 Ways to Post Videos to Instagram and How To Do Them (video)

I got asked a question about posting videos to Instagram. It was about that vague- I mean, there are FOUR main ways to post videos to Instagram, which way did they mean?   In true Katie-style, when the choice is “big” or “home” we choose big. SO. Here are the four ways to post videos …

Read more4 Ways to Post Videos to Instagram and How To Do Them (video)
Isn't it pretty??

Video Marketing Inspiration: Create a space you love

“I don’t want to do a video, my space is a mess” I get this a lot. And I get it! I look back on old videos where I “Just did it” because I was being pressured  (Hi Sandi. 😉 ) and while it was good to get the video out there, I cringe at …

Read moreVideo Marketing Inspiration: Create a space you love
What face am I making?

How-to add captions to Facebook videos THE EASY WAY (video)

  In 2016, Digiday reported that 85% of Facebook video is watched without sound. Insert captions!   You’ve watched plenty of videos with captions. Some of them you can choose to put on, some of them are a part of the video file itself, and some of them automatically appear like when you are scrolling …

Read moreHow-to add captions to Facebook videos THE EASY WAY (video)

PLEASE DEAR GOD choose “Custom Thumbnail”

A few (several?) weeks ago I posted a blog called “5 Things to consider while uploading your video”. And I cannot believe myself that I forgot to talk about Custom Thumbnails. D’OH! I think it’s okay, because “custom thumbnails” really should have its own blog anyway. So there. A thumbnail is the image you see …

Read morePLEASE DEAR GOD choose “Custom Thumbnail”
This was so cool to see!

Have you ever wondered where concrete comes from?

I’ve been working a lot with Legendary Escapes and the Ask the Pool Guy brands. I was super pumped when they asked me if we could do this! Take a sneak peek into the behind the scenes of a concrete plant and where concrete comes from in this video. Website of Guidobono Concrete Website of …

Read moreHave you ever wondered where concrete comes from?
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It feels like every time we blink, social media de It feels like every time we blink, social media decides to reinvent itself again.
 
When you actually understand where things are heading, creating content gets way less overwhelming. You can stop guessing, stop scrambling, and start building videos that actually meet people where they are, not where the apps were two years ago.
 
If you’re feeling the “okay… so what do I do next?” moment after reading this... don’t worry, you don’t have to figure it out alone.
 
Our DM's are always open 😊

#marketingtips #videomarketing2025 #videomarketingforbusiness
We talk a lot about the impact of video… but the t We talk a lot about the impact of video… but the truth is, I’ve seen it change things in ways that still blow me away.
 
When people connect with a story, they take action.
They donate. They buy. They show up. They believe. That’s the magic of a well-told, well-crafted video.
 
It moves people. It creates momentum. It opens doors that didn’t exist before.
 
And if you’ve ever wondered whether video could actually make a difference for your business or mission… consider this your gentle reminder that it absolutely can.

#videomarketingforbusiness #marketing2025 #marketingtalk
This time of year always makes me pause a little l This time of year always makes me pause a little longer and appreciate the people and moments that shaped this season. 

Every project reminded me why I love what I do. Every business owner who showed up with courage reminded me why this work matters. And every creative I crossed paths with reminded me that this journey is a whole lot sweeter when shared.

I’m grateful for the growth, the unexpected lessons, the community around me, and the heart behind every story I get to capture.

From the IVM team, Happy Thanksgiving.
We’re so thankful for you. 💛
The end of the year is one of the best times to re The end of the year is one of the best times to refresh your content, show up intentionally, and get ahead of the new-year rush.

If you’ve been thinking about updating your videos or finally making some... this is your sign.

I still have a few slots open so if your business is ready for a little visibility boost, let’s make some magic happen.

DMs are open 💛
One week your content is thriving, the next week i One week your content is thriving, the next week it’s like the algorithm forgot you exist.
 
So we've put together a little deep dive into what’s actually happening in the advertising world right now, the real shifts influencing how people discover, trust, and buy from brands.
 
Some of these trends might surprise you… and a few might explain why your recent posts didn’t hit the way they used to 👀
 
If all of this sparks ideas (or a tiny panic 😅), I’m always here to help you turn it into video content that actually gets seen.
 
Just send me a DM. ♥️

#marketingtrends #advertisingtips #videomarketingforbusiness #contentmarketingstrategy
Just blowing bubbles… and reminding you that 88% o Just blowing bubbles… and reminding you that 88% of marketers are getting real ROI from video.
 
So what does that mean? It means video works. Like, really works. It helps people connect with your story, trust your brand, and remember what you do.
 
That’s why I love helping businesses bring their stories to life through video because when your message feels real, people pay attention.
 
Let’s make something you’ll be proud to post. Our DM's are always open 😊

#videomarketingforbusiness #socialmediavideos #michiganvideographer #videographerlife
When people think about video, they often picture When people think about video, they often picture the camera, the lights, the behind-the-scenes action, but what really happens goes so much deeper than that.
 
Every shoot starts with understanding you. Your story, your goals, and the message you want people to remember.
 
So when you invest in video, you’re not just paying for a camera and an edit, you’re investing in the heart behind your story and the creative vision that brings it to life. 💛
 
If you’re ready to show the world who you are, we’d love to help you tell your story in a way that’s real, intentional, and unforgettable.
 
 
#videographerlife #videomarketingforbusiness #videoforbusiness #iaminspired
30th Birthday girl @jesse.curtis.332 bought me thi 30th Birthday girl @jesse.curtis.332 bought me this shirt many moons ago and I figured it was that time of year to bust it out again. So what’s on the docket? Editing of course!! 🤣
Who wore the most costumes the best? #happyhallowe Who wore the most costumes the best? #happyhalloween

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Ready to roll cameras in December! Get in touch to book your shoot.