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Video Marketing MAGIC
So. I’m trying to sit down and have a normal, productive day of work. And it’s really failing because I can’t get Brandon Sanderson’s latest announcement out of my head. When I watched it, sent to me this morning, it was a #1 on trending. At this point, it’s been out for about exactly a day, and it has 855,671 views. If you’re a Sanderson fan and haven’t watched the video yet, do so and come back. Or don’t come back but do watch the video. I’m going to start spoiling it. If you’re not one of his fans, then the content of this video won’t be expressly relevant, but…
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How-To: Tag Your Personal Friends on Your Business Facebook Page
Recently I uploaded a bunch of photos of some great people to my business facebook page. I wanted to tag the people in the photos and… found out I couldn’t. As my business page my friends did not show up. As my personal page, I couldn’t even tag. Thankfully a quick jaunt into “Settings” solved this one. For those of you (like me, ironically) who prefer blog how-tos, read on. As a starting point, this may let you know if you’re facing the same problem and if this solution is for you Tried Tagging with Personal Page Originally I tried tagging with my personal page but there wasn’t even the…
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Can I See What Ads People are Running on Facebook? Yes, yes you can.
It feels like I’m spying every time I check out whether or not a company is running ads on Facebook. What are your thoughts? Somehow you found your way onto this blog, before you knew it was possible, did it feel like cheating to you? Because really, we can look at what our “competitor” is doing and copy her.(I put “competitor” in quotes because according to Wallace Wattles, we must move from the competitive to the creative, and I’d agree!) Swipe and Deploy IS a big strategy in the Marketing sphere. You see what is working for someone who has some similarity to you, and then you do your version…
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Consistency > Perfection with Video
I think it’s a common desire, the elusive “Being Discovered”. The thought goes, “If I put forth this ONE. PERFECT. THING. someone will see it and notice me. I will be whisked away into stardom and fame befitting my awesomeness.” I’m not here to crush all your dreams. There is always that CHANCE. And, there is always a chance that you will score a winning lottery ticket. Or get found as a face fit for a magazine. Maybe you’ll go viral and get featured on “Ellen”. Or something! I’m not saying being discovered is bad or wrong or undesirable. Heck, many big names are big BECAUSE they were “discovered” and…
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You can add extra urls to your Instagram Account with this one tool
It’s so annoying to try to link to something in an Instagram post (a blog referenced, a vlog, a product…) and suddenly remember that the url won’t be live and someone will need to type that web address into their browser to see it because it’s not a hyperlink. My guess is that Instagram wants to keep you scrolling and not have you wandering down the rabbit hole, clicking on links in all the posts. Perhaps it’s for a more streamlined content consuming experience. Either way, it’s a bit annoying, and further annoying that if you had wanted to feature a particular link, you would have to erase the one…
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How-to Create a Facebook Business Page 2019
A while back I posted the tutorial about linking your Instagram to your Facebook – I had needed an un-linked set of accounts so I could show that. In order to do that, I needed to create a facebook business page for my Princess Katie’s Ponies (feel free to laugh. 😉 ) and I figured, why not film the process and make it an additional tutorial? This process is so simple. I created a video which you can watch down below, or keep scrolling for picture-by-picture steps. Step 1: Click “Pages” on the left side of your Facebook News Feed There are a lot of ways to get to creating…
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Is Your Blog Thumbnail Consistently not Showing up on Facebook? (video)
Is your blog thumbnail consistently not showing up on Facebook? Doesn’t that suck???? I let this problem go on for faaaaaaar too long. There was a period where I was very afraid of my own ignorance, and thought I could ignore what I didn’t know. Wow, was I silly! Jump to 1:30 for your solution! The first minute and a half is for those who aren’t sure if this is the problem they’re having or if it’s something else. If this doesn’t work for you, I do mention another solution at 4:02. And I would recommend checking out some other blogs or videos like these ones: This is what it…
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What does “User-Generated Content” Mean?
According to our trust-worthy friend, Wikipedia, (take THAT teachers who told me I couldn’t site Wikipedia) “User-generated content (UGC)… is any form of content, such as images, videos, text and audio, that have been posted by users on online platforms such as social media and wikis.[“ How does this differ from “content” in general? The difference is between YOU as your brand photographing or filming, and one of your fans turning the camera on themselves and posting it. Of course it depends on who’s talking. If you posted your video to Youtube, according to Youtube, your video would be considered “User-Generated Content”. Same if a news-station were to use videos filmed by someone outside the agency…
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How-To Link your Instagram Account to your Facebook Business Page
As a business owner I like to save time and consolidate where I can. I’m sure you can relate. Unless you have a giant marketing team, you have to do it all yourself, from making the content specific for each platform to tagging, describing and posting it. It’s overwhelming! Of course there are tools out there to help make the process easier, but it’s hard to not drown in all the apps or in the various learning curves. Plus, a lot of the high-functionality ones cost precious dough. Thankfully, there are little shortcuts. And many types of content that would be good on Instagram are also good on Facebook (think…
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Should I hire a videographer for my event?
It’s a difficult decision to decide if it’s worth the cost to hire a videographer for your event. In the effort of making things simpler, I made a flow chart! (Ooh! For the record, if you’re wondering about a photographer for your event, this flowchart works the same- just exchange for the right lingo.) I’ve broken it down into three outcomes: You forgo having any media coverage You locate a volunteer or encourage attendee content You hire a professional videographer (in any range of skill) It would be inaccurate and quite leading to say “hiring a videographer is the answer in every scenario”. It just isn’t! However, there are a…
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