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Marketing

Reels vs. TikTok vs. YouTube Shorts Banner

Reels vs. TikTok vs. YouTube Shorts: Where Should Your Business Be?

The internet's IN LOVE with short videos, and it's hard to ignore the phenomenon that has taken over our screens. You can't scroll for long without seeing one. The big question is, with Reels, TikTok, and YouTube Shorts all out there, how do you pick the best platform for your business's videos? Let’s figure out …

Read moreReels vs. TikTok vs. YouTube Shorts: Where Should Your Business Be?
Artificial intelligence in Video Marketing

The Real Deal with AI in Video Marketing

AI is stepping up its game, and video marketing is totally getting onboard with all these changes! Now, some of us might be a little nervous about what that means. The real question is: Is it going to be a game-changer or will it do more harm to us?  Let's break it down - the …

Read moreThe Real Deal with AI in Video Marketing
Video marketing predictions in 2025 of Inspired Video Marketing Michigan

What to Expect in Video Marketing in 2025: Our Predictions

2025 is here! Can you believe it yet? While we're still figuring out our New Year's resolutions, the world of video marketing is already evolving but one thing still remains: video marketing is here to stay. According to LocaliQ, nearly 60% of small businesses are already using short-form video platforms like TikTok and Instagram Reels. …

Read moreWhat to Expect in Video Marketing in 2025: Our Predictions

The Ultimate Guide to Choosing the Right Videographer for Your Business

As we know it, videos are everywhere these days. You scroll through social media and see eye-catching product demos. You land on a website and get hooked by a company story. Videos are powerful tools for businesses, but with so many videographers out there, how do you find the perfect fit for your next project? …

Read moreThe Ultimate Guide to Choosing the Right Videographer for Your Business
This is a pink image that says Life is what happens when you are busy making other plans

Life Is What Happens When You’re Busy Making Other Plans

I wrote a journal entry today, or I suppose now it was yesterday and I’ve been musing on it. I just finished reading “Love in the Time of Cholera”, a recommendation from a good friend, and while it wouldn’t normally be my go-to, I found it thought-provoking. It wasn’t a love-story but it was a …

Read moreLife Is What Happens When You’re Busy Making Other Plans
a journal and a pencil are on a pink background with pantone color chips

How-to Upload Your Brand Kit on Canva (VIDEO)

In this tutorial I'll show you how to upload your brand kit to Canva, and give you a short look at how you can use your brand kit once it's uploaded to start customizing your own designs for your own business look.

Read moreHow-to Upload Your Brand Kit on Canva (VIDEO)
There's a thumbs up next to a cool coffee video still and a thumbs down next to a dog post

Don’t do THIS with your Social Media Videos

I see this mistake made with business's social media video posts.
And their photo and text posts too. Don't do this!

Read moreDon’t do THIS with your Social Media Videos
It's the pink starburst with the words "So that's my business" on it on top of a phone showing pictures of Leslie and Katie

Guest Appearance on “So That’s My Business”

Because it's by us sharing what's authentically us, and us consuming some organization's authentic content that we can start to attract each other and find our tribe.

Read moreGuest Appearance on “So That’s My Business”

Video Marketing MAGIC

So. I’m trying to sit down and have a normal, productive day of work. And it’s really failing because I can’t get Brandon Sanderson’s latest announcement out of my head. When I watched it, sent to me this morning, it was a #1 on trending. At this point, it’s been out for about exactly a …

Read moreVideo Marketing MAGIC

How-To: Tag Your Personal Friends on Your Business Facebook Page

Recently I uploaded a bunch of photos of some great people to my business facebook page. I wanted to tag the people in the photos and… found out I couldn’t. As my business page my friends did not show up. As my personal page, I couldn’t even tag. Thankfully a quick jaunt into “Settings” solved …

Read moreHow-To: Tag Your Personal Friends on Your Business Facebook Page
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There’s a different kind of confidence that comes There’s a different kind of confidence that comes from knowing what you’re creating and why you’re creating it.

It shifts how you think, how you create, and how your audience experiences your brand.
 
If you’ve been craving that kind of clarity in your videos, we made something to help you get started.
 
Comment GUIDE and we’ll send you our free guide to help you figure out exactly what video your business should make first 😉
Nothing like a booked call to remind you things ar Nothing like a booked call to remind you things are, in fact, happening.

Booking shoots for the end of August. 😎 Link’s waiting in the bio.

#videomarketingforbusiness #videoservices #annarborvideographer
That’s the whole point for me 😊   How do you want That’s the whole point for me 😊
 
How do you want people to see your business?
Most of the time, what makes something work isn’t Most of the time, what makes something work isn’t what you add at the end… It’s what was clear from the start.
 
When the foundation is there, everything else just supports it.

#videomarketing #socialmediamarketing #videotips
Hey, we’re not judging...   Whatever gets you to f Hey, we’re not judging...
 
Whatever gets you to finally post that first video.

Comment “GUIDE” and we’ll send you the link 😊
I knew it was never going to be “just” 😅 I knew it was never going to be “just” 😅
The real work happens here! If you need help brin The real work happens here!

If you need help bringing your videos together, we’ve got you 😊
Some seasons feel more creative than others.   And Some seasons feel more creative than others.
 
And some seasons feel like you’re forcing every idea just to keep up. That doesn’t mean you’ve lost your creativity.
 
It usually just means something needs to shift. Give yourself a little room to pause, rethink, and reset your approach.
 
You’re allowed to create in a way that actually feels sustainable. And if you need help figuring out what that looks like for your content, we’ve got something for you.
 
Comment FIRST and we’ll send you our free guide to help you decide what video to create next �
Happy Memorial Day 🤍 Feeling grateful to those wh Happy Memorial Day 🤍

Feeling grateful to those who made days like this possible. (shoot for @michiganvideo )

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Want something filmed in September? We’ve got a couple open project slots!