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Philosophy

Three Things Being a Videographer Has Changed About Me

When people find out I’m a videographer, they usually picture the fun parts of the job - travelling to different places, flying drones, filming beautiful locations, and the creative experimentation leading to the finished video.  But what people don’t always see is everything this career has quietly taught me along the way. When I first …

Read moreThree Things Being a Videographer Has Changed About Me
This is a close up of a judogi with a white belt

Take Your White Belt With You

Always take your white belt with you. Have an empty cup. Don't assume you know everything. Be humble.

Read moreTake Your White Belt With You
This is a pink image that says Life is what happens when you are busy making other plans

Life Is What Happens When You’re Busy Making Other Plans

I wrote a journal entry today, or I suppose now it was yesterday and I’ve been musing on it. I just finished reading “Love in the Time of Cholera”, a recommendation from a good friend, and while it wouldn’t normally be my go-to, I found it thought-provoking. It wasn’t a love-story but it was a …

Read moreLife Is What Happens When You’re Busy Making Other Plans
katie is on the job site with a video camera in her hand and she is smiling

Video Marketing and Efficiency

Construction Wisdom I learned a very valuable lesson while working for my dad’s swimming pool company. While the muscles I gained picking up 94 pound bags of Portland cement gave me feelings of confidence, and the tolerance for being sweaty/dirty/hot gave me a “get ‘er done” attitude, if you’d asked me what’s the biggest lesson …

Read moreVideo Marketing and Efficiency
This is a picture of Katie looking into the distance with the words June Updates next to her

June Updates (VIDEO)

It’s been some time since I’ve made a video, and some SOME time since I’ve done so with any sort of consistency. But we’re back at it and have a lot planned. Not to say it’s all going to work out (in fact, I imagine most of it won’t!) but, what doesn’t work will provide …

Read moreJune Updates (VIDEO)

Change Your Default Settings

When you first get your camera, it’s typically set to “Auto”. Your camera has default settings telling the camera how to take the picture. You get automatic decisions made about how bright the photo is, how saturated (full of color) it is, the range of colors, how much of the photo will be in focus …

Read moreChange Your Default Settings
I definitely still have that shirt

What are your Three Words?

Happy Independence Day to America! I would also like to wish a “Happy Independence Day” to everyone who realizes their destiny is forever in their hands. No matter how our hands are or feel bound, our thoughts are always our own. Today has reminded me of an activity the illustrious Tress Hotzel of https://tresshotzel.com led …

Read moreWhat are your Three Words?
I gave a speech at the event Permission and here it is

Permission to Speak? Granted.

I am blessed to know so many amazing and inspirational people! One of them, Nick Suino of https://nicklaus-suino.com put on a kick-butt day-long event and asked me to speak. So I did! I come to the stage at 2:36 I talk a bit about my story and how asking “What’s the worst that can happen” …

Read morePermission to Speak? Granted.
This is a video film strip

Your Life is a Movie and You are the Editor

The Director may have the vision, and the Camera Operator may capture the shot, but it is the Editor who decides how the story flows, where the scenes appear, which shots gets seen and which don’t. We are all Editors – irrespective of whether we make videos for our selves/businesses or not, we are all …

Read moreYour Life is a Movie and You are the Editor
Nothing like speaking at AND filming and event

My Best Life Speech : Inspired (video)

I forgot to post this on my blog! Oh no! Last month I spoke at the Best Life Summit in Durham, North Carolina – it took me a long time to come up with what I wanted to say, but I’m pretty pleased with how it turned out – even if I haven’t exactly watched …

Read moreMy Best Life Speech : Inspired (video)
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There’s a lot that happens between packing up the There’s a lot that happens between packing up the camera and delivering that final video, and not everything we capture disappears just because you didn’t see it in the final cut.
 
We got into this a little more in our latest blog. If you’re curious, comment BLOG and we’ll send the link your way!
Another shoot with @freedomhousedetroit in the boo Another shoot with @freedomhousedetroit in the books! It was a hot one with plenty of walking, but getting to see familiar faces again made the day even better.

I also got the sweetest testimonial from FHD’s Chief Executive, which was such a lovely surprise! Always grateful when clients take the time to share kind words about working together. Definitely made the sweaty shoot day worth it.
Still love it though. Ask me again after I’ve expo Still love it though. Ask me again after I’ve exported everything.
It’s not about doing more, it’s doing things with It’s not about doing more, it’s doing things with a little more intention.
 
If editing is the part that’s slowing you down or keeping things stuck, you don’t have to carry that on your own.
 
We’re offering video editing services, send us a message, and we’ll help bring your content together.
It's almost pumpkin spice, apple cider and donuts It's almost pumpkin spice, apple cider and donuts season! 🎃
 
It felt surreal to film for @spicerorchards as I grew up going to this Orchard. And while they knock it out of the park with their fall attractions, they're actually open year-round and have delicious treats and fun activities all year! (Christmas Train to see Santa anyone?)
 
If you get a chance, go visit them for some pick-your-own and to see all the awesomeness they have going on there.
I get to learn from a LOT of different businesses I get to learn from a LOT of different businesses doing this job, and that’s probably one of my favorite things about it.
 
Video marketing is a pretty broad term but for me, it means creating videos that businesses and nonprofits can actually use to share who they are, what they do and why it's important.
 
Website videos, social media content, testimonials, services, products, events, behind the scenes... basically anything that helps people understand what you do and get a better feel for the people behind it.
 
If you want to see a few examples of what I mean, comment VIDEO and we’ll happily send some over.
There’s something powerful about knowing exactly h There’s something powerful about knowing exactly how you want to show up.
 
You're not trying to say everything to everyone, you're just being clear on who you’re talking to and what you want them to feel when they watch.
 
When that part is solid, everything else just carries it further. That’s when video stops feeling like content and starts feeling like an extension of your brand.
I’ve spent years building a business I’m proud of I’ve spent years building a business I’m proud of and now I’m learning how to keep building it while raising someone I’m even prouder of.
 
It’s not always perfectly balanced and I don’t think it needs to be. Some days work and motherhood just happen side by side. Like this.
It’s funny how the shortest videos can sometimes t It’s funny how the shortest videos can sometimes take the longest to get right. 😅

There’s a lot of thought that goes into making something feel simple, natural, and easy to watch. And that’s part of what I love about creating video.

Need some of those little 30-second videos for your own business? I’d be happy to make them! My DMs are always open.

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