You’ve invested in video content for your business, you’re using it across your website and marketing(opens in new tab), and it’s doing its job. But at what point does that footage need an update? There’s no set expiration date for business videos. Some can stay relevant for years, while others need refreshing much sooner. And …
If you’ve ever hired a videographer, you’ve probably wondered what happens to all the footage that doesn’t show up in the finished video. Maybe you filmed for 3 hours and ended up with a two-minute video. Or maybe you spent a whole day filming, and somehow all that footage turned into a few short videos …
A lot of business owners aren’t struggling because they’re not creating enough content…They’re struggling because they’re creating the wrong mix of content. Not every video is supposed to do the same job. And once you understand this, everything starts to make a lot more sense. There are really just 3 types of videos your business …
If I were starting my business from scratch today, no audience, no content library, no fancy setup… I wouldn’t start with a viral Reel or a perfectly polished brand video. I’d start with something much simpler. Here’s the thing no one tells you at the beginning When you’re starting or restarting a business, video feels …
You’ve got happy clients. You’ve delivered great results. But when it comes to converting curious viewers into buyers… screenshots and star ratings will only take you so far. In marketing, there’s one golden rule: people trust people. Social proof is everything and there’s one marketing tool that turns trust into action faster than almost anything …
According to our trust-worthy friend, Wikipedia, (take THAT teachers who told me I couldn’t site Wikipedia) “User-generated content (UGC)… is any form of content, such as images, videos, text and audio, that have been posted by users on online platforms such as social media and wikis.[“ How does this differ from “content” in general? The difference is between YOU as your …
As my and Daniel’s trip to Spain draws closer and I must look into accommodations, activities and transportation, I also want to keep in mind what sort of video I want to make! While going through my old blogs to optimize for SEO (no, I did not do anything with that in mind although it …
I cut this part out of the video, but the MOST important part about doing slow-motion on your iPhone is REMEMBERING that you have the capability to do slow-motion! Don’t miss out on those cool moments because you forgot you could do this cool thing. Short clips from : The Matrix Guardians of Ga’Hoole The …
If you just didn’t feel up to appearing in your own video, here are 10 ways to make a video without using your face! Resource section (aka giving credit where due!) Thumbnail photo by Adrian Pelletier on Unsplash My instagram Glenn Matecun- Estate Planning Lawyer Whiteboard software Kevin J. Anderson (he’s available for speaking engagements …
