Gotta Read Blog!

What to Expect in Video Marketing in 2025: Our Predictions

By Katie Peterson | Jan 14, 2025 | 0 Comments

2025 is here! Can you believe it yet? While we’re still figuring out our New Year’s resolutions, the world of video marketing is already evolving but one thing still remains: video marketing is here to stay. According to LocaliQ, nearly 60% of small businesses are already using short-form video platforms like TikTok and Instagram Reels. …

Video Marketing Tips To Boost Your Sales

By Katie Peterson | Nov 28, 2024 | 0 Comments

You’ve been diligently creating videos for your business, but it feels like they’re not making a significant impact on your bottom line, sound familiar? You’ve even spent hours filming, editing, and uploading, only to see a disappointing number of views and little to no sales. Many businesses struggle to turn video content into REAL sales. …

Make Your Own Bow!

By Katie Peterson | Sep 10, 2024 | 0 Comments

As you know, I’m a big fan of bows. They’re cute, they’re fun, and they make a great marketing visual hammer. *wink* Now, don’t let me stop you from going out and buying one, however, if you want something custom, you can always make your own. Today we’re going to tackle a big bow contender, …

The Ultimate Guide to Choosing the Right Videographer for Your Business

By Katie Peterson | Jul 9, 2024 | 0 Comments

As we know it, videos are everywhere these days. You scroll through social media and see eye-catching product demos. You land on a website and get hooked by a company story. Videos are powerful tools for businesses, but with so many videographers out there, how do you find the perfect fit for your next project? …

Testimonial Thursday Spotlight: Daren & Deanna Baker

By Katie Curtis | Mar 2, 2024 | 0 Comments

Hey, everyone! It’s time to shine a spotlight on some incredible people in our Thursday Testimonial series. Today, I want to express my gratitude to the dynamic duo, Daren and Deanna Baker from DBaker Designs. It’s always heartwarming to receive kind words and recognition from such awesome people! Bakers, I am surprised every time I …

Testimonial Thursday: Julie Quick’s Review

By Katie Curtis | Jun 29, 2023 | 0 Comments

I hired Katie to edit a video that I recorded myself, that was to serve as a lead magnet on my website. And overall, the experience was wonderful.

Testimonial Thursday: Dr. Bill Thatcher

By Katie Curtis | Jun 8, 2023 | 0 Comments

The energy that she brings to every project is just INSPIRING.

Take Your White Belt With You

By Katie Curtis | Mar 30, 2023 | 0 Comments

Always take your white belt with you. Have an empty cup. Don’t assume you know everything. Be humble.

Life Is What Happens When You’re Busy Making Other Plans

By Katie Curtis | Sep 14, 2022 | 0 Comments

I wrote a journal entry today, or I suppose now it was yesterday and I’ve been musing on it. I just finished reading “Love in the Time of Cholera”, a recommendation from a good friend, and while it wouldn’t normally be my go-to, I found it thought-provoking. It wasn’t a love-story but it was a …

How-to Upload Your Brand Kit on Canva (VIDEO)

By Katie Curtis | Jun 29, 2022 | 0 Comments

In this tutorial I’ll show you how to upload your brand kit to Canva, and give you a short look at how you can use your brand kit once it’s uploaded to start customizing your own designs for your own business look.

Tips & Tricks

How Often Should a Business Update Its Video Content - Video Refresh

How Often Should a Business Update Its Video Content?

You’ve invested in video content for your business, you’re using it across your website and marketing(opens in new tab), and it’s doing its job. But at what point does that footage need an update? There’s no set expiration date for business videos. Some can stay relevant for years, while others need refreshing much sooner. And …
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Good Video Editing Won’t Fix A Bad Message

When a video doesn’t perform the way you hoped, it’s really easy to blame the editing. Maybe the cuts weren’t smooth enough. Maybe the pacing felt off. Maybe it just didn’t look as polished as you wanted. So what do most people do? They focus on fixing the edit. But that’s usually not where the …
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videography business in michigan for marketing purposes

Why Your Video Strategy Needs Breathing Room

I used to think being “ahead” in content meant always posting. Always planning. Always editing. Always thinking about the next idea before the current one even went live. And while that sounds productive… it’s exhausting. If you’re a creative whether you’re a videographer, business owner, designer, writer, or content creator, you’ve probably felt it too. …
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