Gotta Read Blog!

Yes, I did see Stonehenge

By Katie Curtis | Dec 5, 2015 | 0 Comments

This is a random note, but I was evaluating my website and trying to look at it as a potential customer would. I got to thinking, “How would a customer interpret my header photo?” (that of Stonehenge). It is quite strange… I took that photo (well, photos and had to merge it into a panorama). …

Welcome!

By Katie Curtis | Oct 28, 2015 | 0 Comments

Welcome to the new site! This is my first encounter with a personal website so if you have any suggestions to improve the look or the experience, I’d be happy to hear them! For starters, my name is Katie Curtis and I am a videographer, editor and creator of videos for Inspired Video Marketing (online …

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Tips & Tricks

How Often Should a Business Update Its Video Content - Video Refresh

How Often Should a Business Update Its Video Content?

You’ve invested in video content for your business, you’re using it across your website and marketing(opens in new tab), and it’s doing its job. But at what point does that footage need an update? There’s no set expiration date for business videos. Some can stay relevant for years, while others need refreshing much sooner. And …
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Good Video Editing Won’t Fix A Bad Message

When a video doesn’t perform the way you hoped, it’s really easy to blame the editing. Maybe the cuts weren’t smooth enough. Maybe the pacing felt off. Maybe it just didn’t look as polished as you wanted. So what do most people do? They focus on fixing the edit. But that’s usually not where the …
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videography business in michigan for marketing purposes

Why Your Video Strategy Needs Breathing Room

I used to think being “ahead” in content meant always posting. Always planning. Always editing. Always thinking about the next idea before the current one even went live. And while that sounds productive… it’s exhausting. If you’re a creative whether you’re a videographer, business owner, designer, writer, or content creator, you’ve probably felt it too. …
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