What is Video Marketing?

Why Do You Need One?

Video marketing cuts through the noise and grabs viewers' attention in a powerful way. But what exactly is video marketing, and why should your business incorporate it into your strategy?

Video marketing is the use of video content to promote your brand, product, or service. It's a versatile tool that can be used for various marketing goals, including:

Brand awareness: Introduce your brand and its story to a wider audience.

Lead generation: Capture leads by offering valuable video content in exchange for contact information.

Product demos: Showcase your products in action and explain their features and benefits.

Customer testimonials: Build trust and credibility by letting your happy customers speak for you.

Increased engagement: Videos are more engaging than text or images, leading to higher conversion rates.

So, why do you need one?

Here are just a few reasons why video marketing should be a part of your overall marketing strategy:

According to wyzowl.com:

✅ 91% of businesses use video as a marketing tool – maintaining an all-time high since they started tracking this data in 2016.

✅ 90% of marketers say video marketing has given them a good ROI.

✅ 82% of people have been convinced to buy a product or service by watching a video.

✅ 88% of video marketers see video as an important part of their overall strategy.

Usage

Video use over time

ROI

Marketers who say video has given them a good ROI

Sales

People convinced to buy product/service by watching video

Necessity

Businesses who see video as an important part of their marketing strategy

With statistics like these, it's clear that video marketing isn't just a trend – it's a powerful tool that gets results.

How can we help?

At Inspired Video Marketing, we specialize in creating high-quality video content that will help you achieve your marketing goals. We offer a variety of services, including: