What is Video Marketing?

What is Video Marketing?

Why Do You Need One?


Video marketing cuts through the noise and grabs viewers' attention in a powerful way. But what exactly is video marketing, and why should your business incorporate it into your strategy?


Video marketing is the use of video content to promote your brand, product, or service. It's a versatile tool that can be used for various marketing goals, including:

Brand awareness: Introduce your brand and its story to a wider audience.

Lead generation: Capture leads by offering valuable video content in exchange for contact information.

Product demos: Showcase your products in action and explain their features and benefits.

Customer testimonials: Build trust and credibility by letting your happy customers speak for you.

Increased engagement: Videos are more engaging than text or images, leading to higher conversion rates.

So, why do you need one?

Here are just a few reasons why video marketing should be a part of your overall marketing strategy:

According to wyzowl.com:

✅ 91% of businesses use video as a marketing tool – maintaining an all-time high since they started tracking this data in 2016.

✅ 90% of marketers say video marketing has given them a good ROI.

✅ 82% of people have been convinced to buy a product or service by watching a video.

✅ 88% of video marketers see video as an important part of their overall strategy.


Video use over time


Marketers who say video has given them a good ROI


People convinced to buy product/service by watching video


Businesses who see video as an important part of their marketing strategy

With statistics like these, it's clear that video marketing isn't just a trend – it's a powerful tool that gets results.

How can we help?

At Inspired Video Marketing, we specialize in creating high-quality video content that will help you achieve your marketing goals. We offer a variety of services, including:

  • Concept development and scriptwriting
  • Video production and editing
  • Animation and motion graphics
  • Social media video marketing

And that's not it, there are so much more!

Schedule a free, no-obligation consultation today!

Let's talk about how we can achieve your marketing goals, bring your ideas to life, and benefit your business.

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Mark L

Author & Speaker

Katie is not only efficient, extremely talented, and passionately creative, but she is also an absolute delight to work with. She has a knack for capturing, via both video and still images, the ultimate essence of the subject she is working with, and draw out their true heart and spirit. Highly recommended.

Janelle R

Web Designer

It is SO easy to recommend Katie to my web design clients. She is enthusiastic, genuine, talented, professional, and above all a joy to be around. If you're looking for video that's I-N-S-P-I-R-E-D, Katie is the person for you!


Non-profit Fundraiser

We showed the agency video... at our annual fall fundraiser and it was a hit! People were moved with emotion and really felt a passion for our mission. Because people felt so motivated, we were able to raise more money at the event!

John G

Martial Artist

Katie lights everyone up with joy on the set – consistently giving us the best takes ever! Inspired editing + light speed project turnaround time = you need Katie @ Inspired Video Marketing. She is the best!

Nick S

Marketer, Author, Speaker, Dojo Owner

Katie is energetic, positive, and extremely competent. She has the rarest of qualities - she can verbalize her expectations and requests even while behind the camera. I've hired Inspired Video Marketing for many projects, and I've always been thrilled with the work Katie delivers. 10 out of 10!