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  • What We Film
  • The Work
  • Meet the Crew
  • Gotta Read Blog!
  • Contact Us

editing

This is a video film strip

Your Life is a Movie and You are the Editor

The Director may have the vision, and the Camera Operator may capture the shot, but it is the Editor who decides how the story flows, where the scenes appear, which shots gets seen and which don’t. We are all Editors – irrespective of whether we make videos for our selves/businesses or not, we are all …

Read moreYour Life is a Movie and You are the Editor
We look so cool

Questions on Intellectual Rights and Answers from the Universe

I’ve had a quandry rattling around in my head. Usually when we have some thought playing on repeat, it’s not something beneficial. It’s just some open loop that we run over and over looking for closure, mostly without realizing it, and usually not finding what we’re looking for until we finally bring it into focus. …

Read moreQuestions on Intellectual Rights and Answers from the Universe
Photo by Joaynna Cook

Living Legendary – the Pirate Pool Premiere recap

Two weeks ago brought a whirlwind of a day fraught with nerves and technological issues but also love and support. Two weeks ago we had a Red Carpet Movie Premiere at the Historic Howell Theatre showcasing “Living Legendary: The Making of the Pirate Pool”. Which happens to be a full-length feature that I created. (Wow, …

Read moreLiving Legendary – the Pirate Pool Premiere recap

Quick Tips: Final Cut Pro X for Mac How to adjust the length of your clips

Final Cut Pro X updated, and with it went some apperance changes. In order to grow the clips in both the timeline and clip archives, you must now click a new button, or use the shortcut Command +. To shrink the clips, use Command -. This shortcut makes each second of footage take up either …

Read moreQuick Tips: Final Cut Pro X for Mac How to adjust the length of your clips

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And they've had their fundraiser!! Waiting for the And they've had their fundraiser!! Waiting for the lovely Lulu (the magical one who organizes it all) to get back from her vacay to tell me how it went. 🤞

#videomarketingforbusiness #behindthescenes #videographerlife #videoshoot #filmingday
Well, technically, yes. But what we really do is Well, technically, yes. 

But what we really do is hold space for vulnerability, witness triumphs and listen to incredible narratives that shape lives. 

Being a part of these milestones and hearing inspiring stories? That's a gift we're endlessly grateful for. 🙏 

#videographerlife #videoforbusiness #videomarketingservices #InspiredMarketing #behindthescenes #michiganbusiness
You might be making these mistakes without even re You might be making these mistakes without even realizing it! Swipe for a quick rundown on what not to do in your video marketing. What's your go-to video marketing tip?

If you're ready to launch successful video campaigns for your business, drop "VIDEO" in the comments below, and we'll send you the link to our discovery call page to discuss your project. 😊

#videomarketingservices #videomarketingtips #digitalmarketing101 #smallbusinessowner #smallbusinesssupportingsmallbusiness #smallbusinessmarketingtips
Okay okay, so... yes this has happened. BUT! But. Okay okay, so... yes this has happened. BUT! But. Um... 🥲

#videographerlife #videoforbusiness #behindthescenes🎬
We love working with @feltedskystudio ! We've been We love working with @feltedskystudio ! We've been busy capturing their 'Needle Felting Joy' tutorials, the subscription of which is LAUNCHED! 

Are you looking for a new hobby that is one part therapeutic, one part creative and all parts stabby? 🤔

#tutorialvideo #videomarketingforbusiness #videoforbusiness #smallbusinessmichigan #michiganvideographer #inspiredmarketing #videographerforhire
Man, eight years. A lot of it wasn't what I expect Man, eight years. A lot of it wasn't what I expected. 

One, I've seen videos with millions of views that did absolutely nothing for a business. I've also seen videos with under 100 views (I think it was more like 12 if I'm remembering correctly) lead to big 'ole sales. It's not about the vanity metrics. It's about the people who actually care, who interact with your content, who trust you. Those are the folks who become your customers and your brand advocates. You want conversions, you want engagement, you want to build trust? Focus on quality but not in the superficial stuff. Give your audience what they want and need from you to help them be successful. 

Two, video works best when it's part of your marketing strategy. You can't just throw up a video and expect magic to happen. You need to integrate it with your email marketing, your website, your social media, your sales funnel – everything. It's a whole ecosystem, and video is a crucial part of it.

But here's the biggest lesson I've learned: you don't have to be perfect. You really don't. In fact, trying to be perfect can actually hurt you. People are tired of seeing polished, airbrushed, fake versions of reality. They want realness. They want to see the human behind the brand. It builds trust. And trust is everything.

It's been an incredible journey, and I'm still learning every day. 

Just jotted down some of my random thoughts after 8 years in the video marketing biz. If you're into that kind of thing, comment 'BLOG' and I'll send you the link. 

#videomarketingforbusiness #videomarketingstrategy #businesstipsforsuccess #digitalmarketingtips #VideographerLife #videoforbusiness #michiganvideographer #videographerforhire #businessvideo
Needed a walk to clear my head, but ended up filmi Needed a walk to clear my head, but ended up filming a video instead. 😅 Anyone else's work double as their daily cardio?

If you're looking for someone to help you capture those on-the-go moments, shoot me a DM and let's chat!

#videomarketingforbusiness #videographerlife #michiganvideographer #videoforbusiness #videographers #videowork #videographerforhire
Well, this photoshoot with @michiganseogroup felt Well, this photoshoot with @michiganseogroup felt more like a hangout than work! Such a fun and talented team. 💞 Love you guys!! 

#teamphotoshoot #brandingshoot #videoforbusiness #videomarketingforbusiness #michiganvideographer
Ouch. That's uncomfortable. 😬 If you're not us Ouch. That's uncomfortable. 😬

If you're not using video to showcase your business, you're missing out on a huge opportunity to connect with potential customers and grow your brand. People are scrolling faster than ever, and if you're not popping up with something engaging and moving, you're just a thumb-swipe away from being forgotten.

Plus let's be real, watching a quick video is way easier than reading a novel-length post. 

So, if you're ready to ditch the digital dinosaur act and actually get your business seen, comment "VIDEO" below and let's get you started. No more excuses, just straight up, fun, and engaging video content.

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