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videography

What I Now Know About Video Marketing After 8 Years

Eight years. Eight years of navigating the ever-evolving landscape of video marketing.  It feels like just yesterday I was fumbling with lighting setups and struggling to get the audio right. Back then, I thought I had it all figured out. I had big ideas about viral videos and instant success. Now, looking back, I realize …

Read moreWhat I Now Know About Video Marketing After 8 Years
how to boost your sales with video marketing

Video Marketing Tips To Boost Your Sales

You've been diligently creating videos for your business, but it feels like they're not making a significant impact on your bottom line, sound familiar? You've even spent hours filming, editing, and uploading, only to see a disappointing number of views and little to no sales. Many businesses struggle to turn video content into REAL sales. …

Read moreVideo Marketing Tips To Boost Your Sales
This is a picture of Katie looking into the distance with the words June Updates next to her

June Updates (VIDEO)

It’s been some time since I’ve made a video, and some SOME time since I’ve done so with any sort of consistency. But we’re back at it and have a lot planned. Not to say it’s all going to work out (in fact, I imagine most of it won’t!) but, what doesn’t work will provide …

Read moreJune Updates (VIDEO)
I did not take this picture

The Netherlands, Spain and Beyond: Travel Blog

As my and Daniel’s trip to Spain draws closer and I must look into accommodations, activities and transportation, I also want to keep in mind what sort of video I want to make! While going through my old blogs to optimize for SEO (no, I did not do anything with that in mind although it …

Read moreThe Netherlands, Spain and Beyond: Travel Blog

VIDEO: How-to Collaborate on Video Projects Remotely using FCPX and Google Drive

Read moreVIDEO: How-to Collaborate on Video Projects Remotely using FCPX and Google Drive
I gave a speech at the event Permission and here it is

Permission to Speak? Granted.

I am blessed to know so many amazing and inspirational people! One of them, Nick Suino of https://nicklaus-suino.com put on a kick-butt day-long event and asked me to speak. So I did! I come to the stage at 2:36 I talk a bit about my story and how asking “What’s the worst that can happen” …

Read morePermission to Speak? Granted.
Hiring me is always a good idea. :)

Should I hire a videographer for my event?

It’s a difficult decision to decide if it’s worth the cost to hire a videographer for your event. In the effort of making things simpler, I made a flow chart! (Ooh! For the record, if you’re wondering about a photographer for your event, this flowchart works the same- just exchange for the right lingo.) I’ve …

Read moreShould I hire a videographer for my event?
Loki Pokey is adorable

Three Ways to Turn your Vertical Photo into a Horizontal Image in Final Cut Pro X (video)

Vertical, Square, Horizontal… there are so many formats for our media nowadays! It’s hard to know what format you need when going into content capture mode. Good thing we can transfer between platforms and formats! In this Tutorial Tuesday video I’ll show you three ways to turn your vertical photo (this would work for vertical …

Read moreThree Ways to Turn your Vertical Photo into a Horizontal Image in Final Cut Pro X (video)
Nothing like speaking at AND filming and event

My Best Life Speech : Inspired (video)

I forgot to post this on my blog! Oh no! Last month I spoke at the Best Life Summit in Durham, North Carolina – it took me a long time to come up with what I wanted to say, but I’m pretty pleased with how it turned out – even if I haven’t exactly watched …

Read moreMy Best Life Speech : Inspired (video)
Now I'm hungry...

It started with a donut…

What did you do to your hand? The short answer is “I punched a wall”, the long answer is a little more embarrassing and a little  (okay, a lot) less indicative of anger problems.  On a totally nondescript Friday evening, after a productive (I think?) day of work, I was set about to sit down …

Read moreIt started with a donut…
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We love working with @feltedskystudio ! We've been We love working with @feltedskystudio ! We've been busy capturing their 'Needle Felting Joy' tutorials, the subscription of which is LAUNCHED! 

Are you looking for a new hobby that is one part therapeutic, one part creative and all parts stabby? 🤔

#tutorialvideo #videomarketingforbusiness #videoforbusiness #smallbusinessmichigan #michiganvideographer #inspiredmarketing #videographerforhire
Man, eight years. A lot of it wasn't what I expect Man, eight years. A lot of it wasn't what I expected. 

One, I've seen videos with millions of views that did absolutely nothing for a business. I've also seen videos with under 100 views (I think it was more like 12 if I'm remembering correctly) lead to big 'ole sales. It's not about the vanity metrics. It's about the people who actually care, who interact with your content, who trust you. Those are the folks who become your customers and your brand advocates. You want conversions, you want engagement, you want to build trust? Focus on quality but not in the superficial stuff. Give your audience what they want and need from you to help them be successful. 

Two, video works best when it's part of your marketing strategy. You can't just throw up a video and expect magic to happen. You need to integrate it with your email marketing, your website, your social media, your sales funnel – everything. It's a whole ecosystem, and video is a crucial part of it.

But here's the biggest lesson I've learned: you don't have to be perfect. You really don't. In fact, trying to be perfect can actually hurt you. People are tired of seeing polished, airbrushed, fake versions of reality. They want realness. They want to see the human behind the brand. It builds trust. And trust is everything.

It's been an incredible journey, and I'm still learning every day. 

Just jotted down some of my random thoughts after 8 years in the video marketing biz. If you're into that kind of thing, comment 'BLOG' and I'll send you the link. 

#videomarketingforbusiness #videomarketingstrategy #businesstipsforsuccess #digitalmarketingtips #VideographerLife #videoforbusiness #michiganvideographer #videographerforhire #businessvideo
Needed a walk to clear my head, but ended up filmi Needed a walk to clear my head, but ended up filming a video instead. 😅 Anyone else's work double as their daily cardio?

If you're looking for someone to help you capture those on-the-go moments, shoot me a DM and let's chat!

#videomarketingforbusiness #videographerlife #michiganvideographer #videoforbusiness #videographers #videowork #videographerforhire
Well, this photoshoot with @michiganseogroup felt Well, this photoshoot with @michiganseogroup felt more like a hangout than work! Such a fun and talented team. 💞 Love you guys!! 

#teamphotoshoot #brandingshoot #videoforbusiness #videomarketingforbusiness #michiganvideographer
Ouch. That's uncomfortable. 😬 If you're not us Ouch. That's uncomfortable. 😬

If you're not using video to showcase your business, you're missing out on a huge opportunity to connect with potential customers and grow your brand. People are scrolling faster than ever, and if you're not popping up with something engaging and moving, you're just a thumb-swipe away from being forgotten.

Plus let's be real, watching a quick video is way easier than reading a novel-length post. 

So, if you're ready to ditch the digital dinosaur act and actually get your business seen, comment "VIDEO" below and let's get you started. No more excuses, just straight up, fun, and engaging video content.
Yeah, you read that right. 53 TIMES!   We dove in Yeah, you read that right. 53 TIMES!
 
We dove into a fascinating article that broke down the numbers, and it's pretty mind-blowing.
 
So, why is video so effective? Well, Google loves engaging content. Videos keep people on your website longer, signaling to Google that your site is valuable and relevant.
 
In fact, videos can increase your website's conversion rates by up to 80%! That's because they build trust, showcase your products or services in action, and tell your brand story in a way that resonates.
 
Do you want that kind of impact for your website?
 
We're here to help you leverage the power of video 😉 Comment VIDEO and we'll send you the link to our booking page.

#videomarketingforbusiness #websitevideo #michiganvideographer #videoforbusiness #websiteranking #googleranking #videomarketingexpert
Honestly, sometimes you just gotta DO THE THING. Honestly, sometimes you just gotta DO THE THING. 

No overthinking, no second-guessing, do it and see what happens. 

We spend so much time worrying about hypothetical futures that we forget to live in the present. And you know what? Most of the time, things work out way better than we imagine.

Even if it doesn't turn out exactly how you planned, you'll still learn something. You'll gain experience, you'll build resilience, and you'll be one step closer to figuring out what does work.

#videographerlife #videomarketingforbusiness #smallbusinessowner #smallbusinesssupportingsmallbusiness #michigansmallbusiness #videoshooting #inspiredmarketing #videographerforhire
Real Talk👇 I wish more people knew that videos Real Talk👇

I wish more people knew that videos are SO much more than just TikTok dances and Instagram reels! 😅  Don't get me wrong, social media is powerful, but you're seriously missing out if that's the ONLY place your videos live.

Here's where you can put your videos effectively:

🎀 Homepages, product pages, "About Us" sections – video adds engagement and personality on your website.
🎀 Boost conversion rates with compelling explainer or demo videos on your landing pages.
🎀 Embed or link to videos to grab attention and drive clicks to your emails.
🎀 Keep your audience engaged with dynamic video content during your presentations/webinars.
🎀 Teach and demonstrate with video on your online courses for better learning outcomes.
🎀 Video podcasts are on the rise! (e.g. Spotify/Apple Music)
🎀 Display eye-catching videos in physical locations.
🎀 Use video for employee onboarding and updates.
🎀 Create video FAQs and troubleshooting guides.

Where would you love to see more videos used? 

#videomarketingforbusiness #videographers #videographerlife #videomarketingtips #videotips #digitalmarketingforbusiness #digitalmarketingtips #onlinemarketing #socialmediavideo
So, you wanna know the real us? Knowing who you'r So, you wanna know the real us?

Knowing who you're working with is super important, especially when it comes to capturing your vision on video. We've put together 5 fun facts about us, not just to break the ice, but to show you what makes us tick – both as people and as your potential videography team. 

We believe in building genuine connections with our clients. Because at the end of the day, it's about more than just a video, it's about telling your story authentically.

Ready to get to know us even better and discuss how we can bring your vision to life? Slide us a DM, and let's chat!

#inspiredmarketing #gettoknowus #aboutus #inspiredvideomarketingteam #funfacts #videomarketingforbusiness

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