The Number One thing you can do in Video Marketing

photo by Jay Wennington on
photo by Jay Wennington on

This is a quick blurb. It won’t take me very long to share this best bit of Video Marketing wisdom. It also happens to be the same wisdom that exists for all adventures and activities in life that are worth while.

You ready?



That’s not me starting my blog, that’s me telling YOU to START.

THAT’S the biggest and best thing you can do! What do they say, an ounce of action is woth a pound of ton of theory? (Ralph Waldo Emerson)

Don’t know how to do it? Doesn’t matter, I know you can figure out, just START. Pick up your phone, turn it to selfie and start talking. That was awful? What was awful about it? Delete it and fix what you didn’t like.  Or don’t, and post it to Instagram live. Sign yourself up for YouTube. Sign yourself up for Vimeo. Watch a tutorial. OR DON’T. Just think about what you want to share with the world and your clients, talk about it, and film yourself doing so. THEN figure out which tutorials you need. As you do it, your videos will get better. You’ll figure out how to make or buy a logo or intro. You’ll know exactly what to look up when you have something to play with and figure out how you want to adjust it. There are video editors EVERYWHERE. They come equipt on most computers, you can buy apps on your phone and Youtube even has an editing platform.

Another thing they say is, “You can’t steer a parked car.” (Michael Hyatt?) In this case, you have to start doing the STUFF to get better at the STUFF.

Like anything you first begin, it will be rough. That’s just a part of the learning curve and life, really.

But it will be worth it, you’ve seen the statistics.

“Well begun is half done.” (Aristotle)

“The secret to getting ahead is getting started.” (Mark Twain)

“The Journey of a Thousand Miles begins with a Single Step.” (Lao Tzu)

Etc Etc. You get me.

Just do it, okay?






And always, if you REALLY don’t wanna do it yourself, you can hire me. Just throwing that out there.



To Win you have to Try

photo by Anders Jildén on
photo by Anders Jildén on

If I had never logged some books on my library’s website, I would never have won a gift card. If I had never called the radio station, I would never have won a free trip to Florida. If I had not chatted with a talented artist at her shop, discovered she needed video work done, and had not presumptuously mentioned to her that I did that and would like to work with her, I would never have a dream client.

To win, you HAVE to try. You HAVE to be in the game. Yes, you might lose and yes, at some point you WILL lose. And it may hurt. But no one is going to come up to you without preamble and say “You’ve won!” or “You’re a success!”. In Seth G0din’s words, it’s probably unlikely that you will be “picked”. But you can pick yourself, by playing the game. To win, you have to play.

While watching sports, you can sit on your couch and identify (arbitrarily) with a team, then joyously proclaim, “we won!” without having to exert any effort besides pick the winning team. No risk, no worry, no shame.

It doesn’t work like that here.

From the couch, you’re safe. It’s scary to play. To go out and face the risk of failure. But you’re never going to win from the couch. And “not losing” is NOT “winning.”

I’ve lost. I’ve lost raffles. I’ve lost friends. I’ve lost clients. I’ve lost contests. I’ve lost money. I’ve lost competitions. It hurts, yes, but the only way to move on is to move forward.

You can’t steer a parked car. It doesn’t matter if you turn the car on and start going the wrong way, once it’s moving, you can turn it around or go anywhere. Start playing, start losing, but also, start winning. Start today.