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  • What We Film
  • The Work
  • Meet the Crew
  • Free Resources
  • Gotta Read Blog!
  • Contact Us

Katie Peterson

videography business in michigan for marketing purposes

Why Your Video Strategy Needs Breathing Room

I used to think being “ahead” in content meant always posting. Always planning. Always editing. Always thinking about the next idea before the current one even went live. And while that sounds productive… it’s exhausting. If you’re a creative whether you’re a videographer, business owner, designer, writer, or content creator, you’ve probably felt it too. …

Read moreWhy Your Video Strategy Needs Breathing Room
A simpler way to approach video when you're just starting out - michigan videographer

The First Video I’d Make If I Were Starting My Business Today

If I were starting my business from scratch today, no audience, no content library, no fancy setup… I wouldn’t start with a viral Reel or a perfectly polished brand video. I’d start with something much simpler. Here’s the thing no one tells you at the beginning When you’re starting or restarting a business, video feels …

Read moreThe First Video I’d Make If I Were Starting My Business Today
Press Play on Growth - What, Why and How of Video marketing 2025

Why Video Marketing Matters More Than Ever in 2025 (Press Play on Growth Presentation)

Videos are powerful. I’ve seen campaigns raise $150,000, $500,000, even $4.36 million, all because the right story was told the right way. And that’s exactly why I’m so passionate about helping small businesses understand that video marketing isn’t just nice to have. It’s one of the strongest tools you can use to grow. A few …

Read moreWhy Video Marketing Matters More Than Ever in 2025 (Press Play on Growth Presentation)

What I Now Know About Video Marketing After 8 Years

Eight years. Eight years of navigating the ever-evolving landscape of video marketing.  It feels like just yesterday I was fumbling with lighting setups and struggling to get the audio right. Back then, I thought I had it all figured out. I had big ideas about viral videos and instant success. Now, looking back, I realize …

Read moreWhat I Now Know About Video Marketing After 8 Years
Video marketing predictions in 2025 of Inspired Video Marketing Michigan

What to Expect in Video Marketing in 2025: Our Predictions

2025 is here! Can you believe it yet? While we're still figuring out our New Year's resolutions, the world of video marketing is already evolving but one thing still remains: video marketing is here to stay. According to LocaliQ, nearly 60% of small businesses are already using short-form video platforms like TikTok and Instagram Reels. …

Read moreWhat to Expect in Video Marketing in 2025: Our Predictions
how to boost your sales with video marketing

Video Marketing Tips To Boost Your Sales

You've been diligently creating videos for your business, but it feels like they're not making a significant impact on your bottom line, sound familiar? You've even spent hours filming, editing, and uploading, only to see a disappointing number of views and little to no sales. Many businesses struggle to turn video content into REAL sales. …

Read moreVideo Marketing Tips To Boost Your Sales

Make Your Own Bow!

As you know, I’m a big fan of bows. They’re cute, they’re fun, and they make a great marketing visual hammer. *wink* Now, don’t let me stop you from going out and buying one, however, if you want something custom, you can always make your own. Today we’re going to tackle a big bow contender, …

Read moreMake Your Own Bow!

The Ultimate Guide to Choosing the Right Videographer for Your Business

As we know it, videos are everywhere these days. You scroll through social media and see eye-catching product demos. You land on a website and get hooked by a company story. Videos are powerful tools for businesses, but with so many videographers out there, how do you find the perfect fit for your next project? …

Read moreThe Ultimate Guide to Choosing the Right Videographer for Your Business

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Taking a sip before reopening the timeline 😅 Thin Taking a sip before reopening the timeline 😅

Thinking about video for your business? Let’s chat.
I know it’s a little out of the blue- but I figure I know it’s a little out of the blue- but I figured today, on his due date, was the day to share. 🥰 So. What I’ve been up to…
If your video strategy feels heavy lately, it migh If your video strategy feels heavy lately, it might not be because you’re doing it wrong. It might just need space to breathe.
 
When content has room, it gets clearer, more intentional, and a lot more sustainable.

#creativebusiness #videostrategy #videographerlife #smallbusinessmichigan
It started as curiosity, a tiny camera, and filmin It started as curiosity, a tiny camera, and filming everything just because it felt right. Somehow, that turned into a career and I’m still so grateful for it.
 
If you’re looking to bring your own story to life on video, I’d love to help.

#videomarketingforbusiness #videographerlife #michigansmallbusiness
Turns out running a video business also means bein Turns out running a video business also means being your own content creator 🙃 And actually I don't really mind. Except when I really should hire someone because I can't do the thing AND monitor the things... 🤨
Who needs roses when you can have really good ligh Who needs roses when you can have really good lighting and clean edits instead?

If your brand deserves a little extra love this season, consider this your sign to finally give your content the attention it’s been asking for. 

Good video is kind of like a healthy relationship... consistent, intentional, and built to last.

Right now, we’re not booking filming sessions, but we are taking on video editing projects. So if you’ve got footage sitting on your camera roll waiting to become something special…

Let’s make it happen!
Business owners, do you feel like you’re stepping Business owners, do you feel like you’re stepping into a better season? I know it can look scary out there, but there IS a lot of good in the world, and when we can focus on that, we can create more of it, and INSPIRE more as well. 

#smallbusinesslife #smallbusinessannarbor #videographer
No seriously! I think my most productive period is No seriously! I think my most productive period is in the evening! 😲

#videographerlife #videoforbusiness
Cheering them on… of course. A little sad? Maybe. Cheering them on… of course. A little sad? Maybe. 😅

#videographerlife #michigansmallbusiness

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Not taking shoots for March, but video editing services are open! Reach out to us here.