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Social Media Tips

videography business in michigan for marketing purposes

Why Your Video Strategy Needs Breathing Room

I used to think being “ahead” in content meant always posting. Always planning. Always editing. Always thinking about the next idea before the current one even went live. And while that sounds productive… it’s exhausting. If you’re a creative whether you’re a videographer, business owner, designer, writer, or content creator, you’ve probably felt it too. …

Read moreWhy Your Video Strategy Needs Breathing Room
A simpler way to approach video when you're just starting out - michigan videographer

The First Video I’d Make If I Were Starting My Business Today

If I were starting my business from scratch today, no audience, no content library, no fancy setup… I wouldn’t start with a viral Reel or a perfectly polished brand video. I’d start with something much simpler. Here’s the thing no one tells you at the beginning When you’re starting or restarting a business, video feels …

Read moreThe First Video I’d Make If I Were Starting My Business Today
7 Trends That Should Shape Your 2026 Content Strategy blog banner

7 Trends That Should Shape Your 2026 Content Strategy

If there’s one thing we can count on in 2026, it’s that social media is about to look very different. Not in a scary “the algorithms are out to get us” way, more like, the rules are shifting, people are changing what they want, and the stuff that used to work just… doesn’t hit the …

Read more7 Trends That Should Shape Your 2026 Content Strategy
Why Video Testimonials are the secret sauce to earning trust banner

Why Video Testimonials for Business Are the Secret Sauce to Earning Trust Online

You’ve got happy clients. You’ve delivered great results. But when it comes to converting curious viewers into buyers… screenshots and star ratings will only take you so far. In marketing, there’s one golden rule: people trust people. Social proof is everything and there’s one marketing tool that turns trust into action faster than almost anything …

Read moreWhy Video Testimonials for Business Are the Secret Sauce to Earning Trust Online
Reels vs. TikTok vs. YouTube Shorts Banner

Reels vs. TikTok vs. YouTube Shorts: Where Should Your Business Be?

The internet's IN LOVE with short videos, and it's hard to ignore the phenomenon that has taken over our screens. You can't scroll for long without seeing one. The big question is, with Reels, TikTok, and YouTube Shorts all out there, how do you pick the best platform for your business's videos? Let’s figure out …

Read moreReels vs. TikTok vs. YouTube Shorts: Where Should Your Business Be?
There's a thumbs up next to a cool coffee video still and a thumbs down next to a dog post

Don’t do THIS with your Social Media Videos

I see this mistake made with business's social media video posts.
And their photo and text posts too. Don't do this!

Read moreDon’t do THIS with your Social Media Videos
There are polka dots on a pink background and it says how to make a thumbnail on canva gary see inspired

Canva Makes Video Thumbnails EASY

Ever played with Canva? Let's make a simple video thumbnail to begin! Gary Vee inspired this one.

Read moreCanva Makes Video Thumbnails EASY

Video Marketing MAGIC

So. I’m trying to sit down and have a normal, productive day of work. And it’s really failing because I can’t get Brandon Sanderson’s latest announcement out of my head. When I watched it, sent to me this morning, it was a #1 on trending. At this point, it’s been out for about exactly a …

Read moreVideo Marketing MAGIC
this is showing the ad library of facebook

Can I See What Ads People are Running on Facebook? Yes, yes you can.

It feels like I’m spying every time I check out whether or not a company is running ads on Facebook. What are your thoughts? Somehow you found your way onto this blog, before you knew it was possible, did it feel like cheating to you? Because really, we can look at what our “competitor” is …

Read moreCan I See What Ads People are Running on Facebook? Yes, yes you can.
WHYYYYYYYY?

Is Your Blog Thumbnail Consistently not Showing up on Facebook? (video)

Is your blog thumbnail consistently not showing up on Facebook? Doesn’t that suck???? I let this problem go on for faaaaaaar too long. There was a period where I was very afraid of my own ignorance, and thought I could ignore what I didn’t know. Wow, was I silly! Jump to 1:30 for your solution! …

Read moreIs Your Blog Thumbnail Consistently not Showing up on Facebook? (video)
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So excited to be gearing up for another video with So excited to be gearing up for another video with @freedomhousedetroit . I haven't been taking on a lot of work with the new bebe, but some jobs with some organizations I just can't pass up. 🤍
Most of the time, it’s not really about time, conf Most of the time, it’s not really about time, confidence, or even ideas. It’s about perspective.

The way you think about video will either keep you stuck… or help you use it as a tool that actually supports your business.
A lot of the time, it’s not about doing more. It’s A lot of the time, it’s not about doing more.
It’s knowing what each piece of content is THERE to do.
 
If you want to go deeper into this and see how to apply it to your own content, we wrote a full blog on it.

Comment BLOG, and we’ll send you the link 😉
And just when you finally hit record…your dogs dec And just when you finally hit record…your dogs decide it’s the perfect time to co-star 😮‍💨

If you’re wearing all the hats as a content creator, director, editor, and on-screen talent in your biz and you’re feeling stuck on which video to kick things off with, we’ve got something just for you.

Comment "FIRST" and we’ll send you our free guide to help you figure out exactly what video your business should make first.
Not just that it looked good… but that it connecte Not just that it looked good… but that it connected. That someone understood the thought, the intention, the message behind it.

That’s the kind of content that stays with people and the kind that actually moves your business forward.
Who? What? How? Why? Whom do you help? What is it Who? What? How? Why? Whom do you help? What is it you help them do? How? Why do you do it? 

If you're only ever going to make one video for your business, answers these questions and make this one the one.

And if you want a more detailed guide, we’re giving away our FREE checklist to help you choose the first video that fits your business.

Just comment “FIRST” and we’ll send you the link.
Taking a sip before reopening the timeline 😅 Thin Taking a sip before reopening the timeline 😅

Thinking about video for your business? Let’s chat.
I know it’s a little out of the blue- but I figure I know it’s a little out of the blue- but I figured today, on his due date, was the day to share. 🥰 So. What I’ve been up to…
If your video strategy feels heavy lately, it migh If your video strategy feels heavy lately, it might not be because you’re doing it wrong. It might just need space to breathe.
 
When content has room, it gets clearer, more intentional, and a lot more sustainable.

#creativebusiness #videostrategy #videographerlife #smallbusinessmichigan

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