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Video Editing Tips

What Happens to Your Unused Footage After a Video Shoot?

If you’ve ever hired a videographer, you’ve probably wondered what happens to all the footage that doesn’t show up in the finished video. Maybe you filmed for 3 hours and ended up with a two-minute video. Or maybe you spent a whole day filming, and somehow all that footage turned into a few short videos …

Read moreWhat Happens to Your Unused Footage After a Video Shoot?

Good Video Editing Won’t Fix A Bad Message

When a video doesn’t perform the way you hoped, it’s really easy to blame the editing. Maybe the cuts weren’t smooth enough. Maybe the pacing felt off. Maybe it just didn’t look as polished as you wanted. So what do most people do? They focus on fixing the edit. But that’s usually not where the …

Read moreGood Video Editing Won’t Fix A Bad Message
This is a photo of a record player and record

I Want to add Music to my Videos – How Do I Do That? (iPhone/iPad)

I’ve gotten this question from enough business owners / solopreneurs that I think it’s worth writing a blog to address it. Now, with all of the technology out there, everyone seems to have their own system. Some of us edit on Macs. Some on PCs. Some film and edit on phones or tablets, which leads …

Read moreI Want to add Music to my Videos – How Do I Do That? (iPhone/iPad)
Loki Pokey is adorable

Three Ways to Turn your Vertical Photo into a Horizontal Image in Final Cut Pro X (video)

Vertical, Square, Horizontal… there are so many formats for our media nowadays! It’s hard to know what format you need when going into content capture mode. Good thing we can transfer between platforms and formats! In this Tutorial Tuesday video I’ll show you three ways to turn your vertical photo (this would work for vertical …

Read moreThree Ways to Turn your Vertical Photo into a Horizontal Image in Final Cut Pro X (video)
This is not MY microphone

Katie’s Top Ten Resources for Finding Music for Videos

So you make a cool video and you pop in your favorite song and try to upload it to Youtube… only for it to be BLOCKED. Because Youtube has determined that the content you used does not belong to you. Aaaaand because you used your favorite song that you don’t own nor have any ties …

Read moreKatie’s Top Ten Resources for Finding Music for Videos
Thousands and thousands of dollars in equipment right there

Why and When would we use a Two Camera Shoot?

I just got asked this question “I’ve noticed a lot of people using two cameras including a shot of themselves on the side when they’re actually facing the other camera, why?” Great question! And it’s one I’ve taken for granted. My answer was, “I do it because it looks cool!” But that’s not entirely accurate. …

Read moreWhy and When would we use a Two Camera Shoot?

Where can I find free royalty free music for my video projects? On Youtube of course! (VIDEO)

A video is a lot more dynamic with a soundtrack - but we can't use popular songs as we don't have the rights to them - still, we can find free music to use on Youtube!

Read moreWhere can I find free royalty free music for my video projects? On Youtube of course! (VIDEO)
Why did I think that blanket was a good idea?

Tuesday Tip! Make sure you do this with your Video Projects.

This is stupid-simple, and it has gotten me out of trouble more than a dozen times. After editing and exporting your video, always, always, ALWAYS… watch it. I know these are usually tutorials, but I encountered this very issue with my video editing and projects and I thought it would be pertinent to share it …

Read moreTuesday Tip! Make sure you do this with your Video Projects.

Quick Tips: Final Cut Pro X for Mac How to adjust the length of your clips

Final Cut Pro X updated, and with it went some apperance changes. In order to grow the clips in both the timeline and clip archives, you must now click a new button, or use the shortcut Command +. To shrink the clips, use Command -. This shortcut makes each second of footage take up either …

Read moreQuick Tips: Final Cut Pro X for Mac How to adjust the length of your clips

How-To edit a basic video on YouTube

I’ve been making tutorials, guys! For this one, if you don’t have video editing software but have a YouTube account, you can have an edited video!

Read moreHow-To edit a basic video on YouTube
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I get to learn from a LOT of different businesses I get to learn from a LOT of different businesses doing this job, and that’s probably one of my favorite things about it.
 
Video marketing is a pretty broad term but for me, it means creating videos that businesses and nonprofits can actually use to share who they are, what they do and why it's important.
 
Website videos, social media content, testimonials, services, products, events, behind the scenes... basically anything that helps people understand what you do and get a better feel for the people behind it.
 
If you want to see a few examples of what I mean, comment VIDEO and we’ll happily send some over.
There’s something powerful about knowing exactly h There’s something powerful about knowing exactly how you want to show up.
 
You're not trying to say everything to everyone, you're just being clear on who you’re talking to and what you want them to feel when they watch.
 
When that part is solid, everything else just carries it further. That’s when video stops feeling like content and starts feeling like an extension of your brand.
I’ve spent years building a business I’m proud of I’ve spent years building a business I’m proud of and now I’m learning how to keep building it while raising someone I’m even prouder of.
 
It’s not always perfectly balanced and I don’t think it needs to be. Some days work and motherhood just happen side by side. Like this.
It’s funny how the shortest videos can sometimes t It’s funny how the shortest videos can sometimes take the longest to get right. 😅

There’s a lot of thought that goes into making something feel simple, natural, and easy to watch. And that’s part of what I love about creating video.

Need some of those little 30-second videos for your own business? I’d be happy to make them! My DMs are always open.
Had some interesting company from this week-long s Had some interesting company from this week-long shoot.
 
Big thank you to @feltedskystudio and #NeedleFeltingJoy for continuing to bring me back and trusting me with your videos. I always have such a good time creating with these guys, and apparently I get to expand my social circle while I’m at it. 😂 Hanging with the spideys and @amykimballphotography is so fun!
It’s funny how easy it is to focus on the visible It’s funny how easy it is to focus on the visible parts of video - the gear, the edits, the posting.
 
But most of the time, what actually makes something work isn’t the obvious stuff.
 
It’s the thinking behind it, the intention, and the way everything connects.
We all have those people who believed in us first We all have those people who believed in us first 🤍 You know who you are. Thank you.
Back filming for @arbormotion !! We got such a be Back filming for @arbormotion !!

We got such a beautiful day for this shoot, and it was nice getting to update a few shots from our last one together. No sense in running winter ads in summer right? Although it is Michigan and hail is not unheard of year-round... 🥶

And while we're replacing some footage, it's also time for me to replace something else...

After more than 7 years, my trusty drone is officially retiring 🥲 New drone unboxing coming very soon! Stay tuned!
It’s not always about needing more ideas, sometime It’s not always about needing more ideas, sometimes it’s just the mental load of having to figure it out every time.
 
That’s the part that makes content feel heavier than it should be and once that pressure’s gone, everything starts to feel a bit more manageable 😅

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