One year ago today I launched “Inspired Video Marketing” as my full time gig.
(Okay FINE, hecklers, it wasn’t called “Inspired Video Marketing back then).
I don’t remember what thoughts I had going into it. What I DO remember is that half of January 1, 2017 was spent on my bed, listening to an audiobook, wondering what the heck I had done in quitting my full time job to pursue video marketing. I remember being scared, I remember needing to go through the “What’s the worst that can happen?” exercise. I also remember being hopeful. We all dream of doing that one thing, of not being beholden to someone else, but free to pursue whatever it is that we want. And this day one year ago was the day where I stared into that possibility and said “yes”.
The first few months were slow, although I made some awesome friends and connections!
The rest of the year sped up with me giving several speeches, making some videos, some business mistakes and learning through it all.
My biggest project was by far the chronicling of the Pirate Pool, called “Living Legendary” (available here), the editing of which is STILL happening.
I shot my first wedding:
I had my own wedding(s):
Plus a lot more.
And now it has been one year!
That was 2017. But now it is 2018. So I have a question for you.
What are you doing in 2018?
I don’t mean the standard “New Years Resolutions” where we vow to overhaul every single habit we currently have. I also don’t demand that it has to be business/video/marketing specific. I don’t care if you think resolutions are hooey. What will you be focusing on this year to make you better than last year? To make your relationships better than last year? To make your life better than last year? What is a step you can take toward freedom? What is something that you can commit to, big or small? Preferably small! That’s where you start. And add-on. And add-on.
We can grow at any time of the year. But I always love this time because it’s fresh and unwritten. Because everyone is thinking about what lies in store for them and some are willing to talk about it. (HINT: If you want to be my friend, don’t be afraid to talk about this at any time with me!)
So what will you do? Make a plan to release JUST ONE blog post a week? And maybe, just maybe, add in a vlog after many successful weeks? How about deciding to unconditionally respect your husband or unconditionally love your wife? – A bite sized version of this would be to decide to think of 3 things everyday that you respect/love about them. Bonus points for sharing these with them!
Will you meditate? Drink 8 oz of water? Call your mom more regularly? Fast for one day a month? We have so many activities we can diminish a bit without losing our standard of living (how about changing from 45 minutes of Facebook a day to 30 minutes so we can do some ab exercises with those other 15?) that there is no excuse to NOT have a THING that we work on to improve ourselves until it becomes a powerful habit that we don’t have to think about doing.
If you see me in the next few weeks, I WILL ask you about your thing. Or things. Or movements. Or projects. Anything.
If I don’t see you in person, I would love to hear any improvements you are committed to making and would love to celebrate your successes with you via these interwebs.
Even if you found yourself still in your bed at noon today, questioning why you chose the THING that you chose, or you find yourself in bed at noon tomorrow with the same fears, move forward with that thing. Day by day. Action by action. Choice by choice. Because when today of next year rolls around, you’ll be glad you did.
To living your best life,
(Oh! And if you were curious about me, I’ve chosen to keep a time log (I find I putz), start my MOST IMPORTANT THING as the very first thing I do in the day (I find I procrastinate) and become clockwork in my marketing (I find… yeah well the first two finds sum up my lack in this arena too) )
This summer has been a whopper! You all know that after having worked Pool Construction for 3 years while doing Video Marketing part time, I made the leap to video full time January 1 of this year.
Somehow this summer I ended up marrying the two and have been chronicling the making of a Legendary Escape these last 4 months. (For info on what a Legendary Escape is, click here)
Each day, my cameras, tripods, mics and I would commute or carpool the 1 1/2 hours to this Legendary site and capture the magic unfolding while, yes, helping out as needed.
The goal was and is to make a video series on just who and what Legendary Escapes is and how it operates.
What an undertaking! What a blessing to be a part of it.
While filming is almost done, I still have 10 Terabytes of data to process and edit. (For an understanding of what that is, a lot of today’s phones hold 16-32 GB. 1 Terabyte is 1,000 GB.)
What then have I learned and what can you learn from it?
If you were looking to chronicle something of what you do, here are 10 of my suggestions:
1. Have a clear idea of what you want to end up with. Like anything, planning with the end in mind is what assures finishing with the end in mind! Who are you trying to reach? What are you trying to accomplish? What is the purpose of this video? This will help you guide your shots and the equipment you buy. If you want to record an hour seminar, don’t buy a camera with a 10 minute limit! If you want to teach people to do something as your end goal – don’t forget to speak through what you’re doing or get close ups especially of the confusing parts. Think, “if I were watching a video someone else did having the same goal I do, what would I expect to see and hear?” Then film THAT and save your time on shots that’ll never make it into your film. This leads me to #2. ( See why Legendary Escapes wanted a video chronicle and what to expect:
2. Edit BEFORE you edit. I mentioned before, I have TEN TERABYTES. That’s 10,000 GB. So far. I have to go through it all to tell a coherent story. At the beginning, I was filming everything, not sure what exactly to get to accomplish our goal of authentically showcasing a “Legendary” experience while having a Legendary Escape being made. As I edited it, I realized I didn’t need 10 various shots of X when I only used ONE shot – the best one. If I set up my shot and got ONE, the one I’d use, I’d save myself the time shooting and then LOOKING through all 10. Edit before you shoot- take the time to set up the shot exactly as you want it, or edit before you edit and delete a shot that you took but didn’t work out or KNOW you’ll never use. On that note, if something is happening that you know you won’t include in your chronicle, don’t feel you have an obligation to shoot it. It can be frantic thinking you have to capture EVERY MOMENT. But seriously, you’ll only use a VERY small fraction of what you capture, so maximize what you do by focusing on the good stuff.
3. Saving time while shooting – if you’re getting mostly okay shots and awesome shots (but not god awful ones- I hope you deleted those), save yourself even more time by taking notes. I created a record sheet and each day checked off the list of setup to-dos (to make sure I’d do them) and would write down what I wanted to accomplish and all the things that happened.
If someone fell, I made a note of who/what/when/where. If I captured something particularly beautiful/cool/fun, I’d write it down. I highlighted the best parts or relevant parts or even an overarching look at the day for easy reference for when I have to go back later and edit 120 days of content.
4. Now I’m going to sort of contradict all that I said above, so bear with me. You know what you want, yes, edit before you film and yes, save time with notes, but also, don’t be afraid to set up a camera on the action… and leave it. For hours.
I’m serious. You will not use 8 hours 59 minutes and 55 seconds of your 9 hours of footage – nor should you give serious consideration to that footage unless inspiration strikes, BUT. The point of this “standby camera” is to capture those five PRICELESS seconds. In our cast, the standby camera has captured a piece of wood hitting me in the face, my dad dumping concrete on his head, my uncle Rick falling off a truck, my cousin stepping in a bucket of water, my sister nearly falling off a waterfall, my aunt ungracefully crossing a barrier, my dog making an awkward move and more. This camera is NOT for watching all 9 hours of every day. It’s to be there in the event that something you think is interesting or noteworthy happens. It also serves as good filler if you didn’t actually get the shot you wanted of something specific for one reason or another. This system has helped me immensely – how often does the funny thing happen WHILE you’re actively filming? This way, you don’t have to feel regret for not having caught it on film – instead, make a note of what and where it is. Be prepared for a lot of hard drive space. (Side note – we also put external microphones on everyone – not to listen to them curse to themselves but to pair the audio of those 5 seconds with the accompanying video if necessary)
5. If you get inspired by something on the spot – a fun spoof, a good short, a story worth telling, yes start shooting it. But also, take a moment to think it through. Watch the skit in your head and shoot all of what you see. It would suck to get back to edit AFTER everything is done and realize you don’t have a crucial shot and all your work was for naught.
6. Of course, all is not necessarily lost just because you don’t have something you had wanted. Say you filmed and DID miss something crucial. Time has passed and you can’t get that moment again. What do you do? It’s time to be creative. Can you shoot a voiceover for missing audio and use the visuals you do have? Can you get a shot that is timeless and LOOKS like it could have been at the same time? Close-ups are great for this! Getting only the thing in question, we don’t focus on all the differences in the background. Can you maybe add a cutaway animation? Can you change the original intent of the video slightly where you don’t need the shot you missed but can use others you did get? The magic is in the pre-production, but with some creativity you can make up a lot of magic later.
7. Be a stickler about your audio. If you don’t know how – LEARN . Learn what equipment to buy and how to monitor audio levels. I’ve made too many mistakes where audio sounded horrible or the mic crapped out and I didn’t know. It sucks when you go back for audio and you realize the mic wasn’t on because the batter had died. Just be diligent. Like anything, there is a workaround, which is to put on subtitles for less than stellar audio, but if possible, the 1 minute inconvenience of checking the audio (before AND after the shot – in case you need to reshoot) is worth the frustration and 10 minutes or more in subtitle writing to only “sort of” fix it. Especially if even YOU have no idea what they’re saying.
8. Every day of filming, push yourself. It’s actually this concept that has led me to a new series I’ll be starting (stay posted, it’ll be the next blog out). I had to ask myself often, “this shot looks okay, but how can I make it stellar?” Out of focus into focus? Up close? Wide angle? Use a drone? Do a slow-mo? Zoom in? Zoom out? Pan? Film a reflection? Etc etc. Of course, we need the standard wide shot to establish what we’re doing but a lot of far away, confusing action shots without much variety is not super interesting, no matter how cool your project or service is. Alternatively, with some cool shots and thought, you can turn a potential boring subject into something neat. Yes, we will still watch that master shoot of you doing something amazing, but thinking a bit harder and doing a bit more camera work can turn an average video into a Legendary one.
This shot is probably not worth filming. I won’t be able to use it. There’s too much movement and even if there wasn’t, we’d get bored quickly. I mean, what is he REALLY doing?
However… these two shots take a little more thinking but they add something cool to the story!
9. Be consistent about storage!! I cannot stress this one enough. Everyday while carpooling, I would transfer the 100-200 GB of data from all the equipment (time lapse cameras, my Rebel, my 70D, the XA10, the XA30, six external microphones, the drone, various phones, the 4K camera and/or the go-pro) into folders with those names under a bigger folder of the date it all was taken. You do NOT want to end a video chronicle having lost footage you THOUGHT you imported then deleted but didn’t, or have 5 days of hodge-podge material that you imported after 5 days of not importing/sorting/deleting. Terabytes of footage is daunting enough. Don’t make it worse by not having it where you can easily find something. It IS annoying to have to transfer byte by byte over and over again, but it will ultimately save you. With the editing I’ve done so far, I’ve been so grateful for the breakdown in conjunction with my notes. Taking this a step further, after importing everything from all equipment, do NOT clear your SD cards until you have copied the full folder of data to a DIFFERENT hard drive. Have backups on backups. Maybe you have one set of data on your computer and one on an external hard drive- that’s fine. But heaven forbid you only had one copy and that hardware crashed… it would be horrible.
10. Pace yourself. Don’t expect that you can create a masterpiece, film said masterpiece, and edit a masterpiece of the original masterpiece in the time it took me to write this sentence. I will admit that I thought I could do just that. I thought I could film, help out on the project, transfer data AND edit all of this consistently AS it was happening. What I joker I was! This turned out to be far too massive a project for one person to do both well and timely. I’m a little ashamed that I’ve had to sacrifice a bit off both ends so I could at least get some content out. Even still, there is so much more to edit and more to learn! If you expect too much out of yourself, you will get frustrated and probably give up. Have realistic expectations, set your goals and set time tables. It’s also okay if you go over time on these – we often vastly underestimate the time something will take. As long as you keep making progress and do honor hardfast deadlines (you told Facebook your video would be out by X date… get it out by X date), you will be right on track to creating your own documentary/reality/show/chronicle of whatever amazing awesome thing you do and life you lead.
As I get closer to done I will release a part 2 article for those interested, in the meantime, check out the episodes we have done of this Legendary Pirate Pool!
For advice for your own video chronicle, you can contact me through email or Facebook.
Last Saturday, in a flurry of activity and snow, I was wedded to my boyfriend of 5 years.
I’m married! Eeeek!
It was a wonderful adventure where my husband broke his glasses 30 minutes before showtime and had to tape them up in true nerd fashion (look below to and you can see it), our officiant asked me if I would take Daniel to be my wife, and we all braved frostbite in order to capture some Winter Wonderland photos. (For the record, I was going for “Elven Princess”.)
My mom and my family did amazing work turning a simple Pavillion cabin into a very official and beautiful hall, and I do think I managed to dance with every single person there. Granted it was only, like, 30 people but whatever.
Oh! And we went to the local Frozen Yogurt place and got some yogurt all gusied up.
On that note, I want to give a big shout out to the magificent and wonderful Sabrina of Sabrina Leigh Studios who took our glorious pictures.
You can’t tell in these pics, but I’m totally wearing purple Converse as my wedding shoes. 😉
I meant to go Live on Facebook and chat with Sabrina, but I did not anticipate how much would be going on! You’d think I would, but there it is. Anywhere, if you’re getting married or having a fun event, hire Sabrina. She was super fun to work with, she’s willing to travel and she does spectacular work. Throwing that out there.
So we had the photography, now I’ll bet you’re wondering if the videographer got video! I already admitted to forgetting to go live, but yup. I took videos at my own wedding. I did not hire a videographer, not for this one but Daniel and I are having a big wedding celebration bash this summer (costumes required!) and there will be a videographer there.
Perhaps I’ll get around to putting something together with my video, perhaps not (they say the cobbler’s kids go barefoot!), but I wanted to update you all on my new status and let you in on the pictures because I am so so pleased with them!
I’m sorry! I’m so very sorry! For any of you people who are crazy enough to like me (1), read my blog (2) and happened to miss it while I took a short leave of absence (3) (which I understand is probably a small if existent percentage) I am sorry to you!
In my time away, things have been happening though!
The Thursday before, I was writing in my journal, musing about my upcoming decision. While skydiving is fairly safe, 1 in 100,000 don’t make it, and those are WAAAAY higher odds than winning the lottery.
“I want to be at peace with my choice. Yes, if I forgo it, I’m safer. But at what cost? Letting the fear win is NOT the answer.
This experience, skydiving, is symbolic. Will I fly, or fall? Will I let my fear consume me and back down?
I’ve been living in fear. Not all the time, not dramatically. But it’s there. The fear of failure, the fear of shame, of guilt, the fear of not being good enough.
It’s no way to live.
To live, truly live, is to be afraid, and push on. It’s barreling through the fears that serve no purpose and becoming experienced in rejection and failure, sheltered by your own strength to be able to continue on.
I’m scared. Of course I am. We don’t know what it’s like. Dying. Or what is after, yet we all must do it. If there was a time for dying, could it be any more fitting for me to go while skydiving? While we may agree that going quietly in bed is best, going out while living, really living, is… beautiful.” – Thursday June 23 2016
I didn’t know what would happen. Of course, the realistic part of me was telling me I’d be fine. There wouldn’t be a whole industry around it if everyone died while doing it. But still, that small part of me couldn’t help but add “if we survive” to anyone’s plans for us past our Saturday fall. It was a fear of the unknown. A fear of doing something insane, scary, crazy… and failing. Or in this case, falling.
I found that as I thought about it, and worked my head around it, this jump was significant, and symbolized more than just falling out of a plane at 14,000 feet. It was how I’d live my life. Will I not go big at opportunities because I was too afraid of failing? Would I miss out on my chance to fly? Even with really great odds, are we willing to go for it?
“Sam brought me to the opening.
It wasn’t what I’d thought it would be. I didn’t get lifetimes to consider my actions. I didn’t get to examine the wing, the sky, or how dangerously far from the earth we were. Standing on the step outside, feeling the icy cool breeze despite being in the heat of summer, I vaguely realized that Sam was rocking, and the 3rd rock was our cue to fall.
And we fell.” – Monday June 27 2016
And we fell. Are you taking the metaphorical “fall” in your life? Are you trusting in your abilities, trusting in your odds, trusting in your acceptance of failing and re-doing enough to go for it, and survive? They say that “If at first you don’t succeed, skydiving is not for you.” But most other activities in life, even those we consider risky, do not have such an expiration rate for failing. MOST things we do or actions we could take DON’T end in death, and yet we are scared of them all the same.
Why? Why do we let these fears control us? Why not put our minds to the wind, breathe the brisk air and and devilishly face failure straight up while trusting that we’ll be okay?
Hey everyone! In an effort to be a big girl, I’ve decided to commit myself to some blog and video days! From now on, Tuesday is “Tutorial Tuesday” and Thursday is… well, just Blog Day Thursday. On Tuesdays I will post a tutorial about some aspect of Marketing/Videos/Technology/Social Media and on Thursdays I’ll submit a written blog to be read on whatever topic, most likely to be of the same genre as above. If you have suggestions for videos or blogs, especially something that you’re not sure of or struggling with, email me firstname.lastname@example.org, or message me on Facebook or in any comment section and I can make a video/written tutorial to help you! I’ll be doing vlogs in the middle of all this, but I’m allowing that to be a bit more freeform, depending on what inspires me.