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Updates

What I Now Know About Video Marketing After 8 Years

Eight years. Eight years of navigating the ever-evolving landscape of video marketing.  It feels like just yesterday I was fumbling with lighting setups and struggling to get the audio right. Back then, I thought I had it all figured out. I had big ideas about viral videos and instant success. Now, looking back, I realize …

Read moreWhat I Now Know About Video Marketing After 8 Years

Testimonial Thursday Spotlight: Daren & Deanna Baker

Hey, everyone! It’s time to shine a spotlight on some incredible people in our Thursday Testimonial series. Today, I want to express my gratitude to the dynamic duo, Daren and Deanna Baker from DBaker Designs. It’s always heartwarming to receive kind words and recognition from such awesome people! Bakers, I am surprised every time I …

Read moreTestimonial Thursday Spotlight: Daren & Deanna Baker

Testimonial Thursday: Julie Quick’s Review

I hired Katie to edit a video that I recorded myself, that was to serve as a lead magnet on my website. And overall, the experience was wonderful.

Read moreTestimonial Thursday: Julie Quick’s Review
This is a picture of Katie looking into the distance with the words June Updates next to her

June Updates (VIDEO)

It’s been some time since I’ve made a video, and some SOME time since I’ve done so with any sort of consistency. But we’re back at it and have a lot planned. Not to say it’s all going to work out (in fact, I imagine most of it won’t!) but, what doesn’t work will provide …

Read moreJune Updates (VIDEO)

2019 DragonCon Video Highlight Reel

If you had seen a few months back, I stated that at Dragoncon this year, I would be focused on improving my videography skills. The plan was to bull doze into many new areas in all of pre-production, production AND in post. Specifically I worked on: In-Camera transitions. (see 0:23 the TARDIS to Dcon sign, …

Read more2019 DragonCon Video Highlight Reel
teal headphones, coffee a laptop and a sign that says "Things to do: Own today"

Consistency > Perfection with Video

I think it’s a common desire, the elusive “Being Discovered”. The thought goes, “If I put forth this ONE. PERFECT. THING. someone will see it and notice me. I will be whisked away into stardom and fame befitting my awesomeness.” I’m not here to crush all your dreams. There is always that CHANCE. And, there …

Read moreConsistency > Perfection with Video

I’m not cosplaying at Dragon*Con 2019 and here’s why

Last year I went to Dragon*Con 2018 for the first time after being completely jealous on September 3, 2017 when my friends who had went told me all the fun things they had done. When I went last year, I brought costumes with me and during the four days I was there became Regular Sailor …

Read moreI’m not cosplaying at Dragon*Con 2019 and here’s why
I did not take this picture

The Netherlands, Spain and Beyond: Travel Blog

As my and Daniel’s trip to Spain draws closer and I must look into accommodations, activities and transportation, I also want to keep in mind what sort of video I want to make! While going through my old blogs to optimize for SEO (no, I did not do anything with that in mind although it …

Read moreThe Netherlands, Spain and Beyond: Travel Blog
Now I'm hungry...

It started with a donut…

What did you do to your hand? The short answer is “I punched a wall”, the long answer is a little more embarrassing and a little  (okay, a lot) less indicative of anger problems.  On a totally nondescript Friday evening, after a productive (I think?) day of work, I was set about to sit down …

Read moreIt started with a donut…

When you lose your lenses in Amsterdam, you buy new stuff and unbox it online (video)

I mentioned in my last blog that I lost my lenses on my and my husband’s honeymoon/1 year trip to Amsterdam, and that I ordered new stuff and would do an unboxing. Ta da! Done. In this video, we look at a Canon 80D body, Canon 50mm 1.4 lens, Sigma 10-20mm 3.5 lens and a …

Read moreWhen you lose your lenses in Amsterdam, you buy new stuff and unbox it online (video)
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Still love it though. Ask me again after I’ve expo Still love it though. Ask me again after I’ve exported everything.
It’s not about doing more, it’s doing things with It’s not about doing more, it’s doing things with a little more intention.
 
If editing is the part that’s slowing you down or keeping things stuck, you don’t have to carry that on your own.
 
We’re offering video editing services, send us a message, and we’ll help bring your content together.
It's almost pumpkin spice, apple cider and donuts It's almost pumpkin spice, apple cider and donuts season! 🎃
 
It felt surreal to film for @spicerorchards as I grew up going to this Orchard. And while they knock it out of the park with their fall attractions, they're actually open year-round and have delicious treats and fun activities all year! (Christmas Train to see Santa anyone?)
 
If you get a chance, go visit them for some pick-your-own and to see all the awesomeness they have going on there.
I get to learn from a LOT of different businesses I get to learn from a LOT of different businesses doing this job, and that’s probably one of my favorite things about it.
 
Video marketing is a pretty broad term but for me, it means creating videos that businesses and nonprofits can actually use to share who they are, what they do and why it's important.
 
Website videos, social media content, testimonials, services, products, events, behind the scenes... basically anything that helps people understand what you do and get a better feel for the people behind it.
 
If you want to see a few examples of what I mean, comment VIDEO and we’ll happily send some over.
There’s something powerful about knowing exactly h There’s something powerful about knowing exactly how you want to show up.
 
You're not trying to say everything to everyone, you're just being clear on who you’re talking to and what you want them to feel when they watch.
 
When that part is solid, everything else just carries it further. That’s when video stops feeling like content and starts feeling like an extension of your brand.
I’ve spent years building a business I’m proud of I’ve spent years building a business I’m proud of and now I’m learning how to keep building it while raising someone I’m even prouder of.
 
It’s not always perfectly balanced and I don’t think it needs to be. Some days work and motherhood just happen side by side. Like this.
It’s funny how the shortest videos can sometimes t It’s funny how the shortest videos can sometimes take the longest to get right. 😅

There’s a lot of thought that goes into making something feel simple, natural, and easy to watch. And that’s part of what I love about creating video.

Need some of those little 30-second videos for your own business? I’d be happy to make them! My DMs are always open.
Had some interesting company from this week-long s Had some interesting company from this week-long shoot.
 
Big thank you to @feltedskystudio and #NeedleFeltingJoy for continuing to bring me back and trusting me with your videos. I always have such a good time creating with these guys, and apparently I get to expand my social circle while I’m at it. 😂 Hanging with the spideys and @amykimballphotography is so fun!
It’s funny how easy it is to focus on the visible It’s funny how easy it is to focus on the visible parts of video - the gear, the edits, the posting.
 
But most of the time, what actually makes something work isn’t the obvious stuff.
 
It’s the thinking behind it, the intention, and the way everything connects.

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