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  • The Work
  • Meet the Crew
  • Gotta Read Blog!
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Branding

Testimonial Thursday: Julie Quick’s Review

I hired Katie to edit a video that I recorded myself, that was to serve as a lead magnet on my website. And overall, the experience was wonderful.

Read moreTestimonial Thursday: Julie Quick’s Review
a journal and a pencil are on a pink background with pantone color chips

How-to Upload Your Brand Kit on Canva (VIDEO)

In this tutorial I'll show you how to upload your brand kit to Canva, and give you a short look at how you can use your brand kit once it's uploaded to start customizing your own designs for your own business look.

Read moreHow-to Upload Your Brand Kit on Canva (VIDEO)
There's a thumbs up next to a cool coffee video still and a thumbs down next to a dog post

Don’t do THIS with your Social Media Videos

I see this mistake made with business's social media video posts.
And their photo and text posts too. Don't do this!

Read moreDon’t do THIS with your Social Media Videos

Video Marketing MAGIC

So. I’m trying to sit down and have a normal, productive day of work. And it’s really failing because I can’t get Brandon Sanderson’s latest announcement out of my head. When I watched it, sent to me this morning, it was a #1 on trending. At this point, it’s been out for about exactly a …

Read moreVideo Marketing MAGIC
teal headphones, coffee a laptop and a sign that says "Things to do: Own today"

Consistency > Perfection with Video

I think it’s a common desire, the elusive “Being Discovered”. The thought goes, “If I put forth this ONE. PERFECT. THING. someone will see it and notice me. I will be whisked away into stardom and fame befitting my awesomeness.” I’m not here to crush all your dreams. There is always that CHANCE. And, there …

Read moreConsistency > Perfection with Video
Just me and muh dad

What does “User-Generated Content” Mean?

According to our trust-worthy friend, Wikipedia, (take THAT teachers who told me I couldn’t site Wikipedia) “User-generated content (UGC)… is any form of content, such as images, videos, text and audio, that have been posted by users on online platforms such as social media and wikis.[“ How does this differ from “content” in general? The difference is between YOU as your …

Read moreWhat does “User-Generated Content” Mean?
Isn't it pretty??

Video Marketing Inspiration: Create a space you love

“I don’t want to do a video, my space is a mess” I get this a lot. And I get it! I look back on old videos where I “Just did it” because I was being pressured  (Hi Sandi. 😉 ) and while it was good to get the video out there, I cringe at …

Read moreVideo Marketing Inspiration: Create a space you love
It's a phone and a folder - gasp!

Do this one simple thing to increase engagement in your marketing

This is going to be SO obvious, so intuitive and so straightforward that some of you might want to just click away right now because you’re going to roll your eyes at me. (Okay, clarification, it’s not just “do a video”, so don’t get your panties in a twist, although that IS a solid suggestion…) …

Read moreDo this one simple thing to increase engagement in your marketing
How cute are we???

Getting “Gutsy” with Mayniax Branding. What I learned and what you should takeaway.

Two days ago I sat down with Dave Murray, the spirited and passionate co-founder of Mayniax Branding. This meeting had been preordained for awhile. Everywhere I went I was bombarded with “Oh! Have you met Dave yet?” “You should meet Dave!” “I know this guy Dave…” Some things in life are just synchronistic, and after …

Read moreGetting “Gutsy” with Mayniax Branding. What I learned and what you should takeaway.

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We love working with @feltedskystudio ! We've been We love working with @feltedskystudio ! We've been busy capturing their 'Needle Felting Joy' tutorials, the subscription of which is LAUNCHED! 

Are you looking for a new hobby that is one part therapeutic, one part creative and all parts stabby? 🤔

#tutorialvideo #videomarketingforbusiness #videoforbusiness #smallbusinessmichigan #michiganvideographer #inspiredmarketing #videographerforhire
Man, eight years. A lot of it wasn't what I expect Man, eight years. A lot of it wasn't what I expected. 

One, I've seen videos with millions of views that did absolutely nothing for a business. I've also seen videos with under 100 views (I think it was more like 12 if I'm remembering correctly) lead to big 'ole sales. It's not about the vanity metrics. It's about the people who actually care, who interact with your content, who trust you. Those are the folks who become your customers and your brand advocates. You want conversions, you want engagement, you want to build trust? Focus on quality but not in the superficial stuff. Give your audience what they want and need from you to help them be successful. 

Two, video works best when it's part of your marketing strategy. You can't just throw up a video and expect magic to happen. You need to integrate it with your email marketing, your website, your social media, your sales funnel – everything. It's a whole ecosystem, and video is a crucial part of it.

But here's the biggest lesson I've learned: you don't have to be perfect. You really don't. In fact, trying to be perfect can actually hurt you. People are tired of seeing polished, airbrushed, fake versions of reality. They want realness. They want to see the human behind the brand. It builds trust. And trust is everything.

It's been an incredible journey, and I'm still learning every day. 

Just jotted down some of my random thoughts after 8 years in the video marketing biz. If you're into that kind of thing, comment 'BLOG' and I'll send you the link. 

#videomarketingforbusiness #videomarketingstrategy #businesstipsforsuccess #digitalmarketingtips #VideographerLife #videoforbusiness #michiganvideographer #videographerforhire #businessvideo
Needed a walk to clear my head, but ended up filmi Needed a walk to clear my head, but ended up filming a video instead. 😅 Anyone else's work double as their daily cardio?

If you're looking for someone to help you capture those on-the-go moments, shoot me a DM and let's chat!

#videomarketingforbusiness #videographerlife #michiganvideographer #videoforbusiness #videographers #videowork #videographerforhire
Well, this photoshoot with @michiganseogroup felt Well, this photoshoot with @michiganseogroup felt more like a hangout than work! Such a fun and talented team. 💞 Love you guys!! 

#teamphotoshoot #brandingshoot #videoforbusiness #videomarketingforbusiness #michiganvideographer
Ouch. That's uncomfortable. 😬 If you're not us Ouch. That's uncomfortable. 😬

If you're not using video to showcase your business, you're missing out on a huge opportunity to connect with potential customers and grow your brand. People are scrolling faster than ever, and if you're not popping up with something engaging and moving, you're just a thumb-swipe away from being forgotten.

Plus let's be real, watching a quick video is way easier than reading a novel-length post. 

So, if you're ready to ditch the digital dinosaur act and actually get your business seen, comment "VIDEO" below and let's get you started. No more excuses, just straight up, fun, and engaging video content.
Yeah, you read that right. 53 TIMES!   We dove in Yeah, you read that right. 53 TIMES!
 
We dove into a fascinating article that broke down the numbers, and it's pretty mind-blowing.
 
So, why is video so effective? Well, Google loves engaging content. Videos keep people on your website longer, signaling to Google that your site is valuable and relevant.
 
In fact, videos can increase your website's conversion rates by up to 80%! That's because they build trust, showcase your products or services in action, and tell your brand story in a way that resonates.
 
Do you want that kind of impact for your website?
 
We're here to help you leverage the power of video 😉 Comment VIDEO and we'll send you the link to our booking page.

#videomarketingforbusiness #websitevideo #michiganvideographer #videoforbusiness #websiteranking #googleranking #videomarketingexpert
Honestly, sometimes you just gotta DO THE THING. Honestly, sometimes you just gotta DO THE THING. 

No overthinking, no second-guessing, do it and see what happens. 

We spend so much time worrying about hypothetical futures that we forget to live in the present. And you know what? Most of the time, things work out way better than we imagine.

Even if it doesn't turn out exactly how you planned, you'll still learn something. You'll gain experience, you'll build resilience, and you'll be one step closer to figuring out what does work.

#videographerlife #videomarketingforbusiness #smallbusinessowner #smallbusinesssupportingsmallbusiness #michigansmallbusiness #videoshooting #inspiredmarketing #videographerforhire
Real Talk👇 I wish more people knew that videos Real Talk👇

I wish more people knew that videos are SO much more than just TikTok dances and Instagram reels! 😅  Don't get me wrong, social media is powerful, but you're seriously missing out if that's the ONLY place your videos live.

Here's where you can put your videos effectively:

🎀 Homepages, product pages, "About Us" sections – video adds engagement and personality on your website.
🎀 Boost conversion rates with compelling explainer or demo videos on your landing pages.
🎀 Embed or link to videos to grab attention and drive clicks to your emails.
🎀 Keep your audience engaged with dynamic video content during your presentations/webinars.
🎀 Teach and demonstrate with video on your online courses for better learning outcomes.
🎀 Video podcasts are on the rise! (e.g. Spotify/Apple Music)
🎀 Display eye-catching videos in physical locations.
🎀 Use video for employee onboarding and updates.
🎀 Create video FAQs and troubleshooting guides.

Where would you love to see more videos used? 

#videomarketingforbusiness #videographers #videographerlife #videomarketingtips #videotips #digitalmarketingforbusiness #digitalmarketingtips #onlinemarketing #socialmediavideo
So, you wanna know the real us? Knowing who you'r So, you wanna know the real us?

Knowing who you're working with is super important, especially when it comes to capturing your vision on video. We've put together 5 fun facts about us, not just to break the ice, but to show you what makes us tick – both as people and as your potential videography team. 

We believe in building genuine connections with our clients. Because at the end of the day, it's about more than just a video, it's about telling your story authentically.

Ready to get to know us even better and discuss how we can bring your vision to life? Slide us a DM, and let's chat!

#inspiredmarketing #gettoknowus #aboutus #inspiredvideomarketingteam #funfacts #videomarketingforbusiness

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