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Video Marketing Tips

The Number One thing you can do in Video Marketing

This is a quick blurb. It won’t take me very long to share this best bit of Video Marketing wisdom. It also happens to be the same wisdom that exists for all adventures and activities in life that are worth while. You ready? Start. Yup. That’s not me starting my blog, that’s me telling YOU …

Read moreThe Number One thing you can do in Video Marketing

Are you using Video Marketing? You’ll want to start after reading these 10 statistics.

After looking at A LOT of video statistics… I believe these are the most compelling. If you are doing video marketing- good job! I’m sure you have found it to be awesome and could give sway to some of these numbers. If you’re not, read through this list and I’ll see you on YouTube soon. …

Read moreAre you using Video Marketing? You’ll want to start after reading these 10 statistics.

Facebook Video Analytics

Happy Tutorial Tuesday! How to access your Facebook’s video analytics to see how they’re all doing.

Read moreFacebook Video Analytics

10 Suggestions for what to talk about when starting Video Marketing

So. You’ve decided to start video marketing. You’ve set up your camera and you’re ready to go. AAAAAaaand Action! But wait! … what should you talk about? The simplest video is a “webcam” video, the form that most vloggers (people who create “video blogs” on YouTube) typically use. The camera (usually the webcam) is pointed at the blogger …

Read more10 Suggestions for what to talk about when starting Video Marketing

What is Video Marketing?

We talk to people about what we do, we give them our business cards, we ask for referrals, put our ads in magazines and on Google, etc. We market ourselves, our services and our products. Video Marketing is used to the same purpose, promoting ourselves, services and products, it just comes in video form. “If …

Read moreWhat is Video Marketing?
This is the arm of someone holding a video camera at the sky

4 Reasons to use Video in your Marketing Strategy

Our second most important job as business people, is to let people know about our product or service. (The first job being PROVIDE an awesome service or product of course.) If people don’t know what you do, where they can find you, or even WHY they are in need of you, what is the point …

Read more4 Reasons to use Video in your Marketing Strategy

What do I need to get started with Video Marketing?

  -Yourself -A camera (your phone counts) -Internet Access That’s it. If you’re feeling gutsy, maybe you get a tripod. Or a selfie stick. But to actually START posting videos about your company or your business, and to start sharing your story, all you need is something that will record you, something to say, and …

Read moreWhat do I need to get started with Video Marketing?

10 Tips for taking videos of people at a Trade Show

Today I received a question for advice about making people feel comfortable taking video of them at a trade show. After having done quite a bit of that, here are my suggestions! The best way to ask is to do so confidently, clearly and with a smile. People are inclined to help, especially if you seem …

Read more10 Tips for taking videos of people at a Trade Show
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Words are cool and all, (okay, if you ask me, word Words are cool and all, (okay, if you ask me, words are almost, like, my favorite thing...) but seeing someone's actual face light up when they talk about you or your business? That's pure happiness. 

Video testimonials aren't just about what they say, but the 'aww yeah, they mean it' vibe you get.

Still letting plain text do all the heavy lifting for your testimonials? C'mon, let's bring those happy customers to life! 

Level up your testimonial game and make them as real as they feel by dropping "VIDEO" in the comments so we can send you the link to our booking page directly. 

#videotestimonial #videoforbusiness #videomarketingtips
Bear in mind it's not all smiles, but there is a l Bear in mind it's not all smiles, but there is a lot of joy to be found in this life. ☺️

#videographerlife #inspireandbeinspired #videoforbusiness #videomarketingexpert #smallbusinessmi #smallbusinessmatters
And they've had their fundraiser!! Waiting for the And they've had their fundraiser!! Waiting for the lovely Lulu (the magical one who organizes it all) to get back from her vacay to tell me how it went. 🤞

#videomarketingforbusiness #behindthescenes #videographerlife #videoshoot #filmingday
Well, technically, yes. But what we really do is Well, technically, yes. 

But what we really do is hold space for vulnerability, witness triumphs and listen to incredible narratives that shape lives. 

Being a part of these milestones and hearing inspiring stories? That's a gift we're endlessly grateful for. 🙏 

#videographerlife #videoforbusiness #videomarketingservices #InspiredMarketing #behindthescenes #michiganbusiness
You might be making these mistakes without even re You might be making these mistakes without even realizing it! Swipe for a quick rundown on what not to do in your video marketing. What's your go-to video marketing tip?

If you're ready to launch successful video campaigns for your business, drop "VIDEO" in the comments below, and we'll send you the link to our discovery call page to discuss your project. 😊

#videomarketingservices #videomarketingtips #digitalmarketing101 #smallbusinessowner #smallbusinesssupportingsmallbusiness #smallbusinessmarketingtips
Okay okay, so... yes this has happened. BUT! But. Okay okay, so... yes this has happened. BUT! But. Um... 🥲

#videographerlife #videoforbusiness #behindthescenes🎬
We love working with @feltedskystudio ! We've been We love working with @feltedskystudio ! We've been busy capturing their 'Needle Felting Joy' tutorials, the subscription of which is LAUNCHED! 

Are you looking for a new hobby that is one part therapeutic, one part creative and all parts stabby? 🤔

#tutorialvideo #videomarketingforbusiness #videoforbusiness #smallbusinessmichigan #michiganvideographer #inspiredmarketing #videographerforhire
Man, eight years. A lot of it wasn't what I expect Man, eight years. A lot of it wasn't what I expected. 

One, I've seen videos with millions of views that did absolutely nothing for a business. I've also seen videos with under 100 views (I think it was more like 12 if I'm remembering correctly) lead to big 'ole sales. It's not about the vanity metrics. It's about the people who actually care, who interact with your content, who trust you. Those are the folks who become your customers and your brand advocates. You want conversions, you want engagement, you want to build trust? Focus on quality but not in the superficial stuff. Give your audience what they want and need from you to help them be successful. 

Two, video works best when it's part of your marketing strategy. You can't just throw up a video and expect magic to happen. You need to integrate it with your email marketing, your website, your social media, your sales funnel – everything. It's a whole ecosystem, and video is a crucial part of it.

But here's the biggest lesson I've learned: you don't have to be perfect. You really don't. In fact, trying to be perfect can actually hurt you. People are tired of seeing polished, airbrushed, fake versions of reality. They want realness. They want to see the human behind the brand. It builds trust. And trust is everything.

It's been an incredible journey, and I'm still learning every day. 

Just jotted down some of my random thoughts after 8 years in the video marketing biz. If you're into that kind of thing, comment 'BLOG' and I'll send you the link. 

#videomarketingforbusiness #videomarketingstrategy #businesstipsforsuccess #digitalmarketingtips #VideographerLife #videoforbusiness #michiganvideographer #videographerforhire #businessvideo
Needed a walk to clear my head, but ended up filmi Needed a walk to clear my head, but ended up filming a video instead. 😅 Anyone else's work double as their daily cardio?

If you're looking for someone to help you capture those on-the-go moments, shoot me a DM and let's chat!

#videomarketingforbusiness #videographerlife #michiganvideographer #videoforbusiness #videographers #videowork #videographerforhire

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