Should I hire a videographer for my event?
It’s a difficult decision to decide if it’s worth the cost to hire a videographer for your event. In the effort of making things simpler, I made a flow chart! (Ooh! For the record, if you’re wondering about a photographer for your event, this flowchart works the same- just exchange for the right lingo.) I’ve broken it down into three outcomes: You forgo having any media coverage You locate a volunteer or encourage attendee content You hire a professional videographer (in any range of skill) It would be inaccurate and quite leading to say “hiring a videographer is the answer in every scenario”. It just isn’t! However, there are a…
Questions on Intellectual Rights and Answers from the Universe
I’ve had a quandry rattling around in my head. Usually when we have some thought playing on repeat, it’s not something beneficial. It’s just some open loop that we run over and over looking for closure, mostly without realizing it, and usually not finding what we’re looking for until we finally bring it into focus. This time was no different. I work in a field of intellectual rights. It’s easy to NOT steal something physical, but the whole world gets murky when the goods are virtual. What constitutes copyright infringement when the products are words, photos, videos, and ideas? Thankfully, I haven’t had to deal with any “theft” or potential…
4 Ways to Post Videos to Instagram and How To Do Them (video)
I got asked a question about posting videos to Instagram. It was about that vague- I mean, there are FOUR main ways to post videos to Instagram, which way did they mean? In true Katie-style, when the choice is “big” or “home” we choose big. SO. Here are the four ways to post videos to Instagram and how to do each way. Plus a little bit of narration, chatting, philosophy, etc etc along the way. Claire’s Instagram Claire’s Facebook iPhone screen recording tutorial mentioned #tutorialtuesday #yesiknowitswednesday #thisisbecomingahabit Stay inspired, my friends! Katie
Video Marketing Inspiration: Create a space you love
“I don’t want to do a video, my space is a mess” I get this a lot. And I get it! I look back on old videos where I “Just did it” because I was being pressured (Hi Sandi. 😉 ) and while it was good to get the video out there, I cringe at my background. How messy and unprofessional! There have been times where I too, have declined to do a video because my background was just SO not compelling. Ugh! So how do we rectify our feelings about our surroundings and our feelings about our videos? I know someone (*cough* Sandi, I’m looking at you again!) would …
How-to add captions to Facebook videos THE EASY WAY (video)
In 2016, Digiday reported that 85% of Facebook video is watched without sound. Insert captions! You’ve watched plenty of videos with captions. Some of them you can choose to put on, some of them are a part of the video file itself, and some of them automatically appear like when you are scrolling your news feed on Facebook. This video will show you how to put the ones onto your facebook videos in the EASIEST MANNER. (Because as mentioned, there ARE other ways but they are more difficult and take longer). Hope this helps!
8 Great Resources for your Video Marketing Endeavors
I love lists. I also love well thought out resources that make life so much easier because when you have a question or need something done, you know they are there. To combine these loves, I have put together a list for you all of my top favorite resources I use in regards to my video marketing. 1. Video Blocks If you are doing your own videos (you yourself, or someone in the office dedicated to it), this website is a great steal for some stock footage, aka, something you don’t want to have to go out and shoot yourself. Note, because of the great deal, they do a lot of…
Have you ever wondered where concrete comes from?
I’ve been working a lot with Legendary Escapes and the Ask the Pool Guy brands. I was super pumped when they asked me if we could do this! Take a sneak peek into the behind the scenes of a concrete plant and where concrete comes from in this video. Website of Guidobono Concrete Website of Legendary Escapes