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Life

What I Now Know About Video Marketing After 8 Years

Eight years. Eight years of navigating the ever-evolving landscape of video marketing.  It feels like just yesterday I was fumbling with lighting setups and struggling to get the audio right. Back then, I thought I had it all figured out. I had big ideas about viral videos and instant success. Now, looking back, I realize …

Read moreWhat I Now Know About Video Marketing After 8 Years

Make Your Own Bow!

As you know, I’m a big fan of bows. They’re cute, they’re fun, and they make a great marketing visual hammer. *wink* Now, don’t let me stop you from going out and buying one, however, if you want something custom, you can always make your own. Today we’re going to tackle a big bow contender, …

Read moreMake Your Own Bow!

Testimonial Thursday: Julie Quick’s Review

I hired Katie to edit a video that I recorded myself, that was to serve as a lead magnet on my website. And overall, the experience was wonderful.

Read moreTestimonial Thursday: Julie Quick’s Review
Dr Bill says "I can't recommend her enough"

Testimonial Thursday: Dr. Bill Thatcher

The energy that she brings to every project is just INSPIRING.

Read moreTestimonial Thursday: Dr. Bill Thatcher

2019 DragonCon Video Highlight Reel

If you had seen a few months back, I stated that at Dragoncon this year, I would be focused on improving my videography skills. The plan was to bull doze into many new areas in all of pre-production, production AND in post. Specifically I worked on: In-Camera transitions. (see 0:23 the TARDIS to Dcon sign, …

Read more2019 DragonCon Video Highlight Reel

I’m not cosplaying at Dragon*Con 2019 and here’s why

Last year I went to Dragon*Con 2018 for the first time after being completely jealous on September 3, 2017 when my friends who had went told me all the fun things they had done. When I went last year, I brought costumes with me and during the four days I was there became Regular Sailor …

Read moreI’m not cosplaying at Dragon*Con 2019 and here’s why
I did not take this picture

The Netherlands, Spain and Beyond: Travel Blog

As my and Daniel’s trip to Spain draws closer and I must look into accommodations, activities and transportation, I also want to keep in mind what sort of video I want to make! While going through my old blogs to optimize for SEO (no, I did not do anything with that in mind although it …

Read moreThe Netherlands, Spain and Beyond: Travel Blog
I definitely still have that shirt

What are your Three Words?

Happy Independence Day to America! I would also like to wish a “Happy Independence Day” to everyone who realizes their destiny is forever in their hands. No matter how our hands are or feel bound, our thoughts are always our own. Today has reminded me of an activity the illustrious Tress Hotzel of https://tresshotzel.com led …

Read moreWhat are your Three Words?
I gave a speech at the event Permission and here it is

Permission to Speak? Granted.

I am blessed to know so many amazing and inspirational people! One of them, Nick Suino of https://nicklaus-suino.com put on a kick-butt day-long event and asked me to speak. So I did! I come to the stage at 2:36 I talk a bit about my story and how asking “What’s the worst that can happen” …

Read morePermission to Speak? Granted.
This is a video film strip

Your Life is a Movie and You are the Editor

The Director may have the vision, and the Camera Operator may capture the shot, but it is the Editor who decides how the story flows, where the scenes appear, which shots gets seen and which don’t. We are all Editors – irrespective of whether we make videos for our selves/businesses or not, we are all …

Read moreYour Life is a Movie and You are the Editor
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Do you notice how some things are just easier to f Do you notice how some things are just easier to feel when you see them?

That’s the power of video marketing. It gives your audience an experience instead of just information. It’s the difference between telling someone what you do… and helping them connect with it.

If you’ve been thinking about showing up more intentionally with video, we’d love to help you bring that vision to life or you can watch the whole presentation I did on Youtube! 

Comment VIDEO and I'll send you the youtube link 🥰
It’s all fun and games until you open the timeline It’s all fun and games until you open the timeline.
If you need someone to handle the chaos for you, hey, I’m right here. 😉
It feels like every time we blink, social media de It feels like every time we blink, social media decides to reinvent itself again.
 
When you actually understand where things are heading, creating content gets way less overwhelming. You can stop guessing, stop scrambling, and start building videos that actually meet people where they are, not where the apps were two years ago.
 
If you’re feeling the “okay… so what do I do next?” moment after reading this... don’t worry, you don’t have to figure it out alone.
 
Our DM's are always open 😊

#marketingtips #videomarketing2025 #videomarketingforbusiness
We talk a lot about the impact of video… but the t We talk a lot about the impact of video… but the truth is, I’ve seen it change things in ways that still blow me away.
 
When people connect with a story, they take action.
They donate. They buy. They show up. They believe. That’s the magic of a well-told, well-crafted video.
 
It moves people. It creates momentum. It opens doors that didn’t exist before.
 
And if you’ve ever wondered whether video could actually make a difference for your business or mission… consider this your gentle reminder that it absolutely can.

#videomarketingforbusiness #marketing2025 #marketingtalk
This time of year always makes me pause a little l This time of year always makes me pause a little longer and appreciate the people and moments that shaped this season. 

Every project reminded me why I love what I do. Every business owner who showed up with courage reminded me why this work matters. And every creative I crossed paths with reminded me that this journey is a whole lot sweeter when shared.

I’m grateful for the growth, the unexpected lessons, the community around me, and the heart behind every story I get to capture.

From the IVM team, Happy Thanksgiving.
We’re so thankful for you. 💛
The end of the year is one of the best times to re The end of the year is one of the best times to refresh your content, show up intentionally, and get ahead of the new-year rush.

If you’ve been thinking about updating your videos or finally making some... this is your sign.

I still have a few slots open so if your business is ready for a little visibility boost, let’s make some magic happen.

DMs are open 💛
One week your content is thriving, the next week i One week your content is thriving, the next week it’s like the algorithm forgot you exist.
 
So we've put together a little deep dive into what’s actually happening in the advertising world right now, the real shifts influencing how people discover, trust, and buy from brands.
 
Some of these trends might surprise you… and a few might explain why your recent posts didn’t hit the way they used to 👀
 
If all of this sparks ideas (or a tiny panic 😅), I’m always here to help you turn it into video content that actually gets seen.
 
Just send me a DM. ♥️

#marketingtrends #advertisingtips #videomarketingforbusiness #contentmarketingstrategy
Just blowing bubbles… and reminding you that 88% o Just blowing bubbles… and reminding you that 88% of marketers are getting real ROI from video.
 
So what does that mean? It means video works. Like, really works. It helps people connect with your story, trust your brand, and remember what you do.
 
That’s why I love helping businesses bring their stories to life through video because when your message feels real, people pay attention.
 
Let’s make something you’ll be proud to post. Our DM's are always open 😊

#videomarketingforbusiness #socialmediavideos #michiganvideographer #videographerlife
When people think about video, they often picture When people think about video, they often picture the camera, the lights, the behind-the-scenes action, but what really happens goes so much deeper than that.
 
Every shoot starts with understanding you. Your story, your goals, and the message you want people to remember.
 
So when you invest in video, you’re not just paying for a camera and an edit, you’re investing in the heart behind your story and the creative vision that brings it to life. 💛
 
If you’re ready to show the world who you are, we’d love to help you tell your story in a way that’s real, intentional, and unforgettable.
 
 
#videographerlife #videomarketingforbusiness #videoforbusiness #iaminspired

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Ready to roll cameras in December! Get in touch to book your shoot.