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Social Media Tips

It's a phone and a folder - gasp!

Do this one simple thing to increase engagement in your marketing

This is going to be SO obvious, so intuitive and so straightforward that some of you might want to just click away right now because you’re going to roll your eyes at me. (Okay, clarification, it’s not just “do a video”, so don’t get your panties in a twist, although that IS a solid suggestion…) …

Read moreDo this one simple thing to increase engagement in your marketing

Katie’s Down and Dirty Guide to Clean Video on a Smart Phone

Many of us know that doing video is an important aspect to our social media strategy, but it just seems so hard and daunting! We may be able to present in front of a big group, but the thought of speaking alone to a camera is… well, scary. We think so because it’s an unknown; …

Read moreKatie’s Down and Dirty Guide to Clean Video on a Smart Phone

PLEASE DEAR GOD choose “Custom Thumbnail”

A few (several?) weeks ago I posted a blog called “5 Things to consider while uploading your video”. And I cannot believe myself that I forgot to talk about Custom Thumbnails. D’OH! I think it’s okay, because “custom thumbnails” really should have its own blog anyway. So there. A thumbnail is the image you see …

Read morePLEASE DEAR GOD choose “Custom Thumbnail”

Where can I find free royalty free music for my video projects? On Youtube of course! (VIDEO)

A video is a lot more dynamic with a soundtrack - but we can't use popular songs as we don't have the rights to them - still, we can find free music to use on Youtube!

Read moreWhere can I find free royalty free music for my video projects? On Youtube of course! (VIDEO)
photo by con karampelas on unsplash.com

When you want to change your Facebook Business Page’s URL, do this.

Do you know what shows up in YOUR Facebook Business Page URL? Is it your business? Or is it whatever Facebook set as a default? You CAN change your business link. Happy #TutorialTuesday everyone! If you have a Business Fan page on Facebook, (I’m glaring at you because you better!) have you messed with your custom …

Read moreWhen you want to change your Facebook Business Page’s URL, do this.

5 things to Consider Adding to your Videos while Uploading

Okay, so you’ve done the hard work of taking and editing a video and are now going to post it. Do that, but also consider doing these five additional add-ons. Consider adding Closed Captions/Subtitles Not only do you broaden the audience of people who can watch your videos to those who are deaf and perhaps …

Read more5 things to Consider Adding to your Videos while Uploading

I want you to COMMIT

We’re over a week into 2017, how are we all doing on our New Year’s Resolutions? For me, I’ve meditated 7 out of the 8 days in 2017. I tell ya, that one day is going to haunt me as I round out 2017 with 364 days of meditation, but whatever. It’s not about beating …

Read moreI want you to COMMIT

How to add a Youtube Video to your WordPress Blog

Can you imagine? I created a video about adding videos to your blog, and that’s exactly what I needed to do for this post! Gasp!

Read moreHow to add a Youtube Video to your WordPress Blog

NEWSFLASH! Your video doesn’t need to go viral to work

We refrain from posting our videos because we wonder, “Who would watch this?” “No one will share this.” “What if my video only gets 10 views?” All valid concerns… if misguided. You’re right! You probably will not get shares on every video, especially if you’re doing it yourself. AND, yes, some of those videos will have …

Read moreNEWSFLASH! Your video doesn’t need to go viral to work

Are you using Video Marketing? You’ll want to start after reading these 10 statistics.

After looking at A LOT of video statistics… I believe these are the most compelling. If you are doing video marketing- good job! I’m sure you have found it to be awesome and could give sway to some of these numbers. If you’re not, read through this list and I’ll see you on YouTube soon. …

Read moreAre you using Video Marketing? You’ll want to start after reading these 10 statistics.
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Bear in mind it's not all smiles, but there is a l Bear in mind it's not all smiles, but there is a lot of joy to be found in this life. ☺️

#videographerlife #inspireandbeinspired #videoforbusiness #videomarketingexpert #smallbusinessmi #smallbusinessmatters
And they've had their fundraiser!! Waiting for the And they've had their fundraiser!! Waiting for the lovely Lulu (the magical one who organizes it all) to get back from her vacay to tell me how it went. 🤞

#videomarketingforbusiness #behindthescenes #videographerlife #videoshoot #filmingday
Well, technically, yes. But what we really do is Well, technically, yes. 

But what we really do is hold space for vulnerability, witness triumphs and listen to incredible narratives that shape lives. 

Being a part of these milestones and hearing inspiring stories? That's a gift we're endlessly grateful for. 🙏 

#videographerlife #videoforbusiness #videomarketingservices #InspiredMarketing #behindthescenes #michiganbusiness
You might be making these mistakes without even re You might be making these mistakes without even realizing it! Swipe for a quick rundown on what not to do in your video marketing. What's your go-to video marketing tip?

If you're ready to launch successful video campaigns for your business, drop "VIDEO" in the comments below, and we'll send you the link to our discovery call page to discuss your project. 😊

#videomarketingservices #videomarketingtips #digitalmarketing101 #smallbusinessowner #smallbusinesssupportingsmallbusiness #smallbusinessmarketingtips
Okay okay, so... yes this has happened. BUT! But. Okay okay, so... yes this has happened. BUT! But. Um... 🥲

#videographerlife #videoforbusiness #behindthescenes🎬
We love working with @feltedskystudio ! We've been We love working with @feltedskystudio ! We've been busy capturing their 'Needle Felting Joy' tutorials, the subscription of which is LAUNCHED! 

Are you looking for a new hobby that is one part therapeutic, one part creative and all parts stabby? 🤔

#tutorialvideo #videomarketingforbusiness #videoforbusiness #smallbusinessmichigan #michiganvideographer #inspiredmarketing #videographerforhire
Man, eight years. A lot of it wasn't what I expect Man, eight years. A lot of it wasn't what I expected. 

One, I've seen videos with millions of views that did absolutely nothing for a business. I've also seen videos with under 100 views (I think it was more like 12 if I'm remembering correctly) lead to big 'ole sales. It's not about the vanity metrics. It's about the people who actually care, who interact with your content, who trust you. Those are the folks who become your customers and your brand advocates. You want conversions, you want engagement, you want to build trust? Focus on quality but not in the superficial stuff. Give your audience what they want and need from you to help them be successful. 

Two, video works best when it's part of your marketing strategy. You can't just throw up a video and expect magic to happen. You need to integrate it with your email marketing, your website, your social media, your sales funnel – everything. It's a whole ecosystem, and video is a crucial part of it.

But here's the biggest lesson I've learned: you don't have to be perfect. You really don't. In fact, trying to be perfect can actually hurt you. People are tired of seeing polished, airbrushed, fake versions of reality. They want realness. They want to see the human behind the brand. It builds trust. And trust is everything.

It's been an incredible journey, and I'm still learning every day. 

Just jotted down some of my random thoughts after 8 years in the video marketing biz. If you're into that kind of thing, comment 'BLOG' and I'll send you the link. 

#videomarketingforbusiness #videomarketingstrategy #businesstipsforsuccess #digitalmarketingtips #VideographerLife #videoforbusiness #michiganvideographer #videographerforhire #businessvideo
Needed a walk to clear my head, but ended up filmi Needed a walk to clear my head, but ended up filming a video instead. 😅 Anyone else's work double as their daily cardio?

If you're looking for someone to help you capture those on-the-go moments, shoot me a DM and let's chat!

#videomarketingforbusiness #videographerlife #michiganvideographer #videoforbusiness #videographers #videowork #videographerforhire
Well, this photoshoot with @michiganseogroup felt Well, this photoshoot with @michiganseogroup felt more like a hangout than work! Such a fun and talented team. 💞 Love you guys!! 

#teamphotoshoot #brandingshoot #videoforbusiness #videomarketingforbusiness #michiganvideographer

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