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Video Marketing 101

8 Great Resources for your Video Marketing Endeavors

I love lists. I also love well thought out resources that make life so much easier because when you have a question or need something done, you know they are there. To combine these loves, I have put together a list for you all of my top favorite resources I use in regards to my …

Read more8 Great Resources for your Video Marketing Endeavors

PLEASE DEAR GOD choose “Custom Thumbnail”

A few (several?) weeks ago I posted a blog called “5 Things to consider while uploading your video”. And I cannot believe myself that I forgot to talk about Custom Thumbnails. D’OH! I think it’s okay, because “custom thumbnails” really should have its own blog anyway. So there. A thumbnail is the image you see …

Read morePLEASE DEAR GOD choose “Custom Thumbnail”

5 things to Consider Adding to your Videos while Uploading

Okay, so you’ve done the hard work of taking and editing a video and are now going to post it. Do that, but also consider doing these five additional add-ons. Consider adding Closed Captions/Subtitles Not only do you broaden the audience of people who can watch your videos to those who are deaf and perhaps …

Read more5 things to Consider Adding to your Videos while Uploading

NEWSFLASH! Your video doesn’t need to go viral to work

We refrain from posting our videos because we wonder, “Who would watch this?” “No one will share this.” “What if my video only gets 10 views?” All valid concerns… if misguided. You’re right! You probably will not get shares on every video, especially if you’re doing it yourself. AND, yes, some of those videos will have …

Read moreNEWSFLASH! Your video doesn’t need to go viral to work

Are you using Video Marketing? You’ll want to start after reading these 10 statistics.

After looking at A LOT of video statistics… I believe these are the most compelling. If you are doing video marketing- good job! I’m sure you have found it to be awesome and could give sway to some of these numbers. If you’re not, read through this list and I’ll see you on YouTube soon. …

Read moreAre you using Video Marketing? You’ll want to start after reading these 10 statistics.

10 Suggestions for what to talk about when starting Video Marketing

So. You’ve decided to start video marketing. You’ve set up your camera and you’re ready to go. AAAAAaaand Action! But wait! … what should you talk about? The simplest video is a “webcam” video, the form that most vloggers (people who create “video blogs” on YouTube) typically use. The camera (usually the webcam) is pointed at the blogger …

Read more10 Suggestions for what to talk about when starting Video Marketing
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Still love it though. Ask me again after I’ve expo Still love it though. Ask me again after I’ve exported everything.
It’s not about doing more, it’s doing things with It’s not about doing more, it’s doing things with a little more intention.
 
If editing is the part that’s slowing you down or keeping things stuck, you don’t have to carry that on your own.
 
We’re offering video editing services, send us a message, and we’ll help bring your content together.
It's almost pumpkin spice, apple cider and donuts It's almost pumpkin spice, apple cider and donuts season! 🎃
 
It felt surreal to film for @spicerorchards as I grew up going to this Orchard. And while they knock it out of the park with their fall attractions, they're actually open year-round and have delicious treats and fun activities all year! (Christmas Train to see Santa anyone?)
 
If you get a chance, go visit them for some pick-your-own and to see all the awesomeness they have going on there.
I get to learn from a LOT of different businesses I get to learn from a LOT of different businesses doing this job, and that’s probably one of my favorite things about it.
 
Video marketing is a pretty broad term but for me, it means creating videos that businesses and nonprofits can actually use to share who they are, what they do and why it's important.
 
Website videos, social media content, testimonials, services, products, events, behind the scenes... basically anything that helps people understand what you do and get a better feel for the people behind it.
 
If you want to see a few examples of what I mean, comment VIDEO and we’ll happily send some over.
There’s something powerful about knowing exactly h There’s something powerful about knowing exactly how you want to show up.
 
You're not trying to say everything to everyone, you're just being clear on who you’re talking to and what you want them to feel when they watch.
 
When that part is solid, everything else just carries it further. That’s when video stops feeling like content and starts feeling like an extension of your brand.
I’ve spent years building a business I’m proud of I’ve spent years building a business I’m proud of and now I’m learning how to keep building it while raising someone I’m even prouder of.
 
It’s not always perfectly balanced and I don’t think it needs to be. Some days work and motherhood just happen side by side. Like this.
It’s funny how the shortest videos can sometimes t It’s funny how the shortest videos can sometimes take the longest to get right. 😅

There’s a lot of thought that goes into making something feel simple, natural, and easy to watch. And that’s part of what I love about creating video.

Need some of those little 30-second videos for your own business? I’d be happy to make them! My DMs are always open.
Had some interesting company from this week-long s Had some interesting company from this week-long shoot.
 
Big thank you to @feltedskystudio and #NeedleFeltingJoy for continuing to bring me back and trusting me with your videos. I always have such a good time creating with these guys, and apparently I get to expand my social circle while I’m at it. 😂 Hanging with the spideys and @amykimballphotography is so fun!
It’s funny how easy it is to focus on the visible It’s funny how easy it is to focus on the visible parts of video - the gear, the edits, the posting.
 
But most of the time, what actually makes something work isn’t the obvious stuff.
 
It’s the thinking behind it, the intention, and the way everything connects.

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