You’ve got happy clients. You’ve delivered great results. But when it comes to converting curious viewers into buyers… screenshots and star ratings will only take you so far. In marketing, there’s one golden rule: people trust people. Social proof is everything and there’s one marketing tool that turns trust into action faster than almost anything …
Eight years. Eight years of navigating the ever-evolving landscape of video marketing. It feels like just yesterday I was fumbling with lighting setups and struggling to get the audio right. Back then, I thought I had it all figured out. I had big ideas about viral videos and instant success. Now, looking back, I realize …
The internet's IN LOVE with short videos, and it's hard to ignore the phenomenon that has taken over our screens. You can't scroll for long without seeing one. The big question is, with Reels, TikTok, and YouTube Shorts all out there, how do you pick the best platform for your business's videos? Let’s figure out …
AI is stepping up its game, and video marketing is totally getting onboard with all these changes! Now, some of us might be a little nervous about what that means. The real question is: Is it going to be a game-changer or will it do more harm to us? Let's break it down - the …
2025 is here! Can you believe it yet? While we're still figuring out our New Year's resolutions, the world of video marketing is already evolving but one thing still remains: video marketing is here to stay. According to LocaliQ, nearly 60% of small businesses are already using short-form video platforms like TikTok and Instagram Reels. …
You've been diligently creating videos for your business, but it feels like they're not making a significant impact on your bottom line, sound familiar? You've even spent hours filming, editing, and uploading, only to see a disappointing number of views and little to no sales. Many businesses struggle to turn video content into REAL sales. …
It’s a difficult decision to decide if it’s worth the cost to hire a videographer for your event. In the effort of making things simpler, I made a flow chart! (Ooh! For the record, if you’re wondering about a photographer for your event, this flowchart works the same- just exchange for the right lingo.) I’ve …
“I don’t want to do a video, my space is a mess” I get this a lot. And I get it! I look back on old videos where I “Just did it” because I was being pressured (Hi Sandi. 😉 ) and while it was good to get the video out there, I cringe at …
Many of us know that doing video is an important aspect to our social media strategy, but it just seems so hard and daunting! We may be able to present in front of a big group, but the thought of speaking alone to a camera is… well, scary. We think so because it’s an unknown; …
I love lists. I also love well thought out resources that make life so much easier because when you have a question or need something done, you know they are there. To combine these loves, I have put together a list for you all of my top favorite resources I use in regards to my …
