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It's a phone and a folder - gasp!

Do this one simple thing to increase engagement in your marketing

This is going to be SO obvious, so intuitive and so straightforward that some of you might want to just click away right now because you’re going to roll your eyes at me. (Okay, clarification, it’s not just “do a video”, so don’t get your panties in a twist, although that IS a solid suggestion…) …

Read moreDo this one simple thing to increase engagement in your marketing
This was so cool to see!

Have you ever wondered where concrete comes from?

I’ve been working a lot with Legendary Escapes and the Ask the Pool Guy brands. I was super pumped when they asked me if we could do this! Take a sneak peek into the behind the scenes of a concrete plant and where concrete comes from in this video. Website of Guidobono Concrete Website of …

Read moreHave you ever wondered where concrete comes from?
photo by con karampelas on unsplash.com

When you want to change your Facebook Business Page’s URL, do this.

Do you know what shows up in YOUR Facebook Business Page URL? Is it your business? Or is it whatever Facebook set as a default? You CAN change your business link. Happy #TutorialTuesday everyone! If you have a Business Fan page on Facebook, (I’m glaring at you because you better!) have you messed with your custom …

Read moreWhen you want to change your Facebook Business Page’s URL, do this.

5 things to Consider Adding to your Videos while Uploading

Okay, so you’ve done the hard work of taking and editing a video and are now going to post it. Do that, but also consider doing these five additional add-ons. Consider adding Closed Captions/Subtitles Not only do you broaden the audience of people who can watch your videos to those who are deaf and perhaps …

Read more5 things to Consider Adding to your Videos while Uploading

I want you to COMMIT

We’re over a week into 2017, how are we all doing on our New Year’s Resolutions? For me, I’ve meditated 7 out of the 8 days in 2017. I tell ya, that one day is going to haunt me as I round out 2017 with 364 days of meditation, but whatever. It’s not about beating …

Read moreI want you to COMMIT

How to get done what you say you’re going to get done for Social Media Marketing

You’ve heard it before. It’s not new advice. But where you’ve probably tried to use it, in some fitness arena, or with your New Year’s Resolutions, you might not have thought to use it with your social media strategy. Alright, alright. What is it already? you may ask. For whatever it is you want to …

Read moreHow to get done what you say you’re going to get done for Social Media Marketing
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Words are cool and all, (okay, if you ask me, word Words are cool and all, (okay, if you ask me, words are almost, like, my favorite thing...) but seeing someone's actual face light up when they talk about you or your business? That's pure happiness. 

Video testimonials aren't just about what they say, but the 'aww yeah, they mean it' vibe you get.

Still letting plain text do all the heavy lifting for your testimonials? C'mon, let's bring those happy customers to life! 

Level up your testimonial game and make them as real as they feel by dropping "VIDEO" in the comments so we can send you the link to our booking page directly. 

#videotestimonial #videoforbusiness #videomarketingtips
Bear in mind it's not all smiles, but there is a l Bear in mind it's not all smiles, but there is a lot of joy to be found in this life. ☺️

#videographerlife #inspireandbeinspired #videoforbusiness #videomarketingexpert #smallbusinessmi #smallbusinessmatters
And they've had their fundraiser!! Waiting for the And they've had their fundraiser!! Waiting for the lovely Lulu (the magical one who organizes it all) to get back from her vacay to tell me how it went. 🤞

#videomarketingforbusiness #behindthescenes #videographerlife #videoshoot #filmingday
Well, technically, yes. But what we really do is Well, technically, yes. 

But what we really do is hold space for vulnerability, witness triumphs and listen to incredible narratives that shape lives. 

Being a part of these milestones and hearing inspiring stories? That's a gift we're endlessly grateful for. 🙏 

#videographerlife #videoforbusiness #videomarketingservices #InspiredMarketing #behindthescenes #michiganbusiness
You might be making these mistakes without even re You might be making these mistakes without even realizing it! Swipe for a quick rundown on what not to do in your video marketing. What's your go-to video marketing tip?

If you're ready to launch successful video campaigns for your business, drop "VIDEO" in the comments below, and we'll send you the link to our discovery call page to discuss your project. 😊

#videomarketingservices #videomarketingtips #digitalmarketing101 #smallbusinessowner #smallbusinesssupportingsmallbusiness #smallbusinessmarketingtips
Okay okay, so... yes this has happened. BUT! But. Okay okay, so... yes this has happened. BUT! But. Um... 🥲

#videographerlife #videoforbusiness #behindthescenes🎬
We love working with @feltedskystudio ! We've been We love working with @feltedskystudio ! We've been busy capturing their 'Needle Felting Joy' tutorials, the subscription of which is LAUNCHED! 

Are you looking for a new hobby that is one part therapeutic, one part creative and all parts stabby? 🤔

#tutorialvideo #videomarketingforbusiness #videoforbusiness #smallbusinessmichigan #michiganvideographer #inspiredmarketing #videographerforhire
Man, eight years. A lot of it wasn't what I expect Man, eight years. A lot of it wasn't what I expected. 

One, I've seen videos with millions of views that did absolutely nothing for a business. I've also seen videos with under 100 views (I think it was more like 12 if I'm remembering correctly) lead to big 'ole sales. It's not about the vanity metrics. It's about the people who actually care, who interact with your content, who trust you. Those are the folks who become your customers and your brand advocates. You want conversions, you want engagement, you want to build trust? Focus on quality but not in the superficial stuff. Give your audience what they want and need from you to help them be successful. 

Two, video works best when it's part of your marketing strategy. You can't just throw up a video and expect magic to happen. You need to integrate it with your email marketing, your website, your social media, your sales funnel – everything. It's a whole ecosystem, and video is a crucial part of it.

But here's the biggest lesson I've learned: you don't have to be perfect. You really don't. In fact, trying to be perfect can actually hurt you. People are tired of seeing polished, airbrushed, fake versions of reality. They want realness. They want to see the human behind the brand. It builds trust. And trust is everything.

It's been an incredible journey, and I'm still learning every day. 

Just jotted down some of my random thoughts after 8 years in the video marketing biz. If you're into that kind of thing, comment 'BLOG' and I'll send you the link. 

#videomarketingforbusiness #videomarketingstrategy #businesstipsforsuccess #digitalmarketingtips #VideographerLife #videoforbusiness #michiganvideographer #videographerforhire #businessvideo
Needed a walk to clear my head, but ended up filmi Needed a walk to clear my head, but ended up filming a video instead. 😅 Anyone else's work double as their daily cardio?

If you're looking for someone to help you capture those on-the-go moments, shoot me a DM and let's chat!

#videomarketingforbusiness #videographerlife #michiganvideographer #videoforbusiness #videographers #videowork #videographerforhire

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